Get LinkedIn
ACCA
Edinburgh
6th December
Context
What is LinkedIn?
ProfessionalProfessionalOnline NetworkOnline Network
Over 135mOver 135mmembers globallymembers globally
Enables networkingEnables networking& collaboration& collaboration
One new memberOne new memberevery secondevery second
Some Basics
• 7m members in the UK
• Average age 43
• Average wage £55,000
• Average headcount 6
• Average budget £12,000
People Prefer Different Ways of Communicating
Enhancing Your Network
Be Where Your Audience Is
Leading the Conversation
‘Free’ as a Currency
Case study
• Tax Partner, International Accounting Firm
• Media sector specialist
• Profile created and optimised
• Research to find 75 media FDs
• Influential invitation message created
• Connection requests sent
• 21 new relevant FD contacts
• Courtesy/follow-up meetings sent
• 5 meetings arranged
Advanced People Search
Your profile: my rules
LinkedIn Groups
Your Status Update
Who’s Viewed Your Profile?
People You May Know
SlideShare
Events
Reading List
Answers
Polls
Company Buzz
Tripit
What do we do?
• 1:1 ‘concierge’ work
• LinkedIn training
• LinkedIn Groups
• Social media recruiting
Summary
• You need a sustained effort
• You need to think clearly
• LinkedIn is your most powerful peer-to-peer, BD andrecruitment channel in 2011 and for 2012