Getting Started With LinkedInAn Introduction to LinkedIn for Beginners

ProNetSeptember 14, 2010

Jason Tarazi

Leadership Development Consultant

Bank of America

704-759-5469

jason.p.tarazi@bankofamerica.com

AGENDA Overview of LinkedIn Why should you be LinkedIn? Tips for new users Getting started Overview of the most important site features: Profile Home Page Search Jobs Groups Answers Company Pages Q&A / individualized support as needed

OVERVIEW OF LINKEDINhttp://learn.linkedin.com/what-is-linkedin LinkedIn is a business-oriented networking site that allows registered

users to maintain connections of people they know and trust in business (i.e. networks).

Users can invite anyone (whether a site user or not) to become a connection.

Your network on LinkedIn consists of: 1st degree: Your direct connections 2nd degree: The connections of each of your direct connections 3rd degree: The connections of your 2nd degree connections (3rd degree

connections).

Your network can be used to: Gain introductions to others through mutual, trusted connections. Find jobs, people and business opportunities recommended by

someone in your network. Be visible to employers who list jobs and search for potential

candidates. Review the profile of hiring managers and discover which of their

existing contacts can introduce them.

WHY SHOULD YOU BE LINKEDIN?

Huge global reach: 70+ million users, 95% of whom have a college degree, and the average user age 41 (64% male, 36% female)

The power of recommendations (i.e. your references)

The ability to form and join groups of common interest for networking, and sharing business and employment opportunities

Companies use it to post jobs, and candidates use it to search for jobs

Recruiters use it to source passive candidates: the traditional “job boards” are too expensive and over-saturated, and companies want people, not resumes

IMPORTANT TIPS FOR NEW USERS

LinkedIn is intended for business professionals to connect with others who they trust, know, and whose work they can recommended

“Open networking” (i.e. connecting with anyone just to amass connections) is discouraged

LinkedIn suspends or revokes membership privileges of users who practice “invitation spamming”

New User Guide: http://learn.linkedin.com/new-users

Job Seeker User Guide: http://learn.linkedin.com/job-seekers

GETTING STARTED:LINKEDIN LEARNING CENTER

Overview + Site Features + User Guides

http://learn.linkedin.com

PROFILEShttp://learn.linkedin.com/profiles/overview

Your profile: Enables people to connect and reconnect with you Represents your career accomplishments and opens the door to new

opportunities Helps you control your professional identity online

THE COMPOSITION & BENEFITS OFA STRONG PROFILE

LinkedIn Profile = Your “Electronic” Business Card 100% Complete First Impressions Count Provide Details Spelling & Grammar Matter

Your Online Teacher =Learning Center http://learn.linkedin.com

THE MORE COMPLETE THE PROFILE,THE STRONGER THE PROFILE

A HIGHLY DETAILED PROFILE ISA STRONG PROFILE

MORE DETAIL ISALWAYS BETTER

HOME PAGEhttp://learn.linkedin.com/the-homepage

Use your homepage to: View your latest messages and get network updates from colleagues and connections Read the latest news about your company, competitors, and industry and discuss it with

colleagues Browse the latest jobs, questions, and answers that match your interests

SEARCHhttp://learn.linkedin.com/linkedin-search

Search for people: use advanced search to find subject-matter experts Reference searches: for potential job candidates and business partners Inbox searches: for important messages and information Find the right jobs, knowledge, or groups to make you more productive

JOBShttp://learn.linkedin.com/jobs

Browse jobs Apply for jobs Request referrals

GROUPShttp://learn.linkedin.com/groups

Quickly discover the most popular discussions in your professional groups. Have an active part in determining the top discussions by liking and

commenting. Follow the most influential people in your groups. See both member-generated discussions and news in one setting.

ANSWERShttp://learn.linkedin.com/answers

LinkedIn Answers is one of the best places on the web to share business knowledge: Ask your question and get fast, accurate answers from your network and other

experts worldwide Showcase your knowledge, expertise, and interests by answering questions Stay up on the latest in your industry and functional area

COMPANY PAGEShttp://learn.linkedin.com/company-pages

Company Profiles are a powerful research tool that helps you find and explore potential companies to work for or do business with.

Profiles feature a company overview, who you know at the company, and unique data from the LinkedIn network.

QUESTIONS?

Any ProNet participant who has questions or needs help getting started may contact us for assistance.

Jason Tarazi

Leadership Development Consultant

Bank of America

704-759-5469

jason.p.tarazi@bankofamerica.com