Brand Management – Marketing - Public Relations - Project Management

Work with our clients to build their brands in the US.

Design programs that meet needs and budgets.

Become a seamless extension of each client.

Be true to our name … Savvy.

We have been in your shoes.

We were executives in the spirits industry for ten years.

We know what it takes to build brands without wasting money.

From POS providers to mixologists, we know who can help.

Experienced in 50 states, we can advise on markets and distributors.

Savvy is passionate about its clients and the work we do for them.

Your success is our success, and we know it. Savvy can provide:

Brand

ManagementMarketing

Project

Management

Public

Relations

Plans and Budgets – Markets and Distributors – Sales Support

Plans and

Budgets

Brand positioning

Developing brand financial plans

Setting brand growth targets

Developing budgets for COGs

Optimizing sources of supply

Creating sales programs

Providing sales support

Savvy can provide a

wide spectrum of

planning and

budgeting services.

These include

developing and/or

overseeing any or all

of the following:

Markets and

Distributors

Market selection and sequencing

Routes to market

Appropriate distributors

Distributor Presentations

Sales Force meetings

Follow-up with distributors

Tools for sales force

With experience in all

50 states, Savvy can

provide advice on

markets and

distributors.

Sales Support

Performance in other markets

Best practices

Dissemination of relevant PR

Sales promotional incentives

Sales support activities

Presentation for holiday shows

Trade shows and competitions

Savvy can provide on-

going support to your

distributors and their

sales force to enhance

brand awareness and

sales performance.

POS Material – Websites – Advertising – Bottle and Packaging

Point of Sale

Material

Savvy works with its

clients to make sure

that the basic POS

material such as sell

sheets, table tents,

shelf talkers and case

cards are

professional.

We have the

experience to get POS

at best prices and to

arrange logistics.

Point of Sale

Material

We can also develop a

wide array of

additional POS.

Website

The internet is

increasingly the

primary source of

information for

distributors, retailers,

consumers and press.

Savvy has the ability

to oversee website

construction and

enhance it as a brand

grows.

Trade

Advertising

There is a time for

everything. And Savvy

will help you decide

when the time is right

for advertising.

A base level of trade

advertising provides

brand exposure,

builds distributor and

retailer confidence,

and often helps

engender editorial

coverage.

Consumer

Advertising

Consumer advertising

follows after a base of

distributor support

and retail placements

have been achieved in

a given market.

Savvy works with its

clients on budgets

that are sensible and

strives to get the best

results within those

budgets.

Bottle design and packaging are critically important.

Bottle and package design can run the gamut:

Relabeling

Redressing

New bottle

Savvy can manage any type of project by:

Creating design briefs

Advising on appropriate designers

Overseeing the design process

Advising on federal and state compliance

Coordinating production

Trade and Consumer Press – Events and Sponsorships – Social Media

Public relations is a cost-effective way to keep brands

top-of-mind with distributors, retailers and consumers.

Editorial is a knowledgeable, independent third party

affirmation of the brand.

Ten years’ experience building relationships with the

trade and consumer spirits press gives Savvy an edge

over other public relations agencies.

The people at Savvy have obtained literally thousands of

articles or mentions for brands. To buy a comparable

amount of ink through advertising would cost millions of

dollars.

Trade

Press

Savvy has close

relations with most of

the spirits journalists

who write for trade

press.

We have obtained

favorable coverage for

brands in virtually all

media outlets

directed toward the

trade.

Consumer

Press

Savvy also has close

relations with many

spirits journalists who

write for consumer

press and has

obtained favorable

coverage in many

publications.

In addition to

traditional print,

newsletters, blogs,

and on-line journalism

are increasingly

important.

Events and

Sponsorships

Savvy has developed

the connections

necessary to have its

brands showcased at

prominent events.

Savvy also can obtain

high-profile

sponsorship

opportunities for our

clients, often at

surprisingly moderate

cost.

GQ Event at

Bloomingdale’s30th Annual

News & Documentary

Emmy Awards

Social

Media

The internet is a very

important source of

information. Whether

it is a website,

Facebook, Twitter or

blogs, Savvy can help

you build brand

awareness through

social media.

Client’s Facebook page with over 1,000 fans

Develop and Manage Budgets and Timelines

Develop Budgets

and Timelines

Developing annual Sales and Marketing budgets based on projected sales

Negotiating with liquid and packaging suppliers to reduce COGS

Setting timelines for repackaging projects and managing them

Coordinating creative and production to develop and implement ad campaigns

Monitoring distributor and broker performance relative to targets

Developing and staffing promotional events on time and on budget

Advising on capital formation and exit strategies.

Several of Savvy’s

clients look to us to

manage projects from

start to finish for

them.

These include:

Principals – Recommendations – Contact Information

Roseann Sessa – President

Co-founded Castle Brands, a public spirits supplier. Spent ten

years helping to build the company from the ground up. Involved

in all aspects of brand management, marketing, public relations

and project management. Has close working relationships

throughout the spirits industry.

Mark Andrews – Chairman

Founded and ran Castle Brands and now serves as its Chairman.

Has considerable experience in brand building and corporate

finance. Is active with all of Savvy’s clients focusing on brand

positioning, planning and finance. Has an MBA from Harvard.

The Vermont Distilling Company

Drink Pie Liqueurs

Cockspur Rum

Fabulous American Beverages

1921 Tequila

Whiskies of the World

The New York Spirits Awards

The Scotch Malt Whisky Society

YellowPin

“At MHW Ltd., we provide extremely efficient access to the US market for spirits, wine and beer suppliers. Effective public relations and specialized marketing are important attributes to building successful brands. Roseann Sessa is an expert at her craft and we recommend Savvy to any brand supplier.”

John BeaudettePresidentMHW Ltd.

“Savvy’s knowledge of the spirits industry is both broad and deep. Whether for sales and marketing, distribution, packaging or product development, the firm’s principals provide a professional hands-on approach, offering not only the right solution, but one that is tailored to my business and is within my budget.

They have without question taken my company to a whole new level.”

Steve JohnsonPresident & CEOThe Vermont Distilling Co.

“As the developer of an emerging new brand, I cannot overstate the importance of Savvy’s contribution in getting my whiskey to market. They provide essential practical and procedural knowledge, as well as insight, implementation, and thorough guidance throughout every aspect of the spirits business. Savvy’s partnership has helped to create a rock solid foundation for my company and will continue to be instrumental to the success of my brand.”

Paul GoldmanPresidentFabulous American Beverages

“Successfully developing a spirits brand in the competitive American market is extremely challenging. There is an art and a science to it that only a handful of professionals have mastered and amassed a lengthy track records to prove it. Roseann Sessa is one of those rare and extraordinarily gifted people.”

Robert PlotkinSpirits Journalist and JudgeFounder of Bar Media

Roseann Sessa

President

Savvy Drinks LLC

ro@savvydrinks.com

212-336-2172

Office Address:

Savvy Drinks LLC

c/o PBWT

1133 Avenue of the Americas

22nd Floor

New York, New York 10036