The Top 10 reasons to be on Linkedin

RICK TRUS, BAOCTOBER 25TH, 2016

#1 – Linkedin is "the" Social Media Platform for professionals

Professionals use Linkedin to build and manage their identities and personal brands.

Professionals create & build their personal networks on Linkedin.

Source: Stonham, Mark. "Are You Clear about What the LinkedIn Value Proposition Means for You?" Linkedin. Pulse, 7 May 2014. Web. 25 Oct. 2016.

#2 Who is using the platform

Worldwide450 million users

Canada#2 most used site in Canada behind Facebook

Source: McKinnon, Melody. "2015 Canadian Social Media Usage Statistics." Canadians Internet Business. Canadians Internet Business, 02 Aug. 2016. Web. 25 Oct. 2016.

#3 Check out Linkedins' Demographics

Canada

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46% earning $100k-$250k36% parents with children48% holding a postgraduate degree

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This network is popular with middle-aged Canadians (GenX, 45-54 years of Age)

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36% of parents with children under 18 are on Linkedin.

Source: McKinnon, Melody. "2015 Canadian Social Media Usage Statistics." Canadians Internet Business. Canadians Internet Business, 02 Aug. 2016. Web. 25 Oct. 2016.

#4 Why organizations use Linkedin?- Search Engine Reputation Management (SERM)- Increase your brand's visibility- Lead generation- Decision maker lead tracking- Targeted ads- Recruit new talent- Listing products and services

Pollitt, Chad. "7 Reasons Businesses Should Use LinkedIn for Social Media Marketing." 7 Reasons Businesses Should Use LinkedIn for Social Media Marketing. Kuno Creative, 6 May 2011. Web. 25 Oct. 2016.

#5 – There are optimal times to post

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The peak times to post are Tuesday, Wednesday and Thursday from 7:30 am to 8:30 am, noon – 5pm to 6pTuesdays 10 am to 11 am

Kolowich, Lindsay. "The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]." The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]. Hubspot, 6 Jan. 2016. Web. 25 Oct. 2016.

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#6 is it worth using?

FOR COMPANIES

Post PerformancePage ReachEngagement RateFollower DemographicsHow you compare

FOR INDIVIDUALS

Who has viewed your profileWho views your updatesNetwork growthLong-form publicationsFollower segmentation

Gonzalo, Frederic. "10 LinkedIn Metrics That Matter." Frederic Gonzalo. Frederic Gonzalo, 24 Sept. 2014. Web. 25 Oct. 2016.

#7 Analytics Tools

• Company Buffer ($99-$399 monthly) Sprout Social  ($59 - $300 monthly) Shoutlet (paid) 

IndividualBuffer (free - $10/month)Sprout Social ($59-$99 monthly)

B2B B2C

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Getting started

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