LINKEDIN 101How to use your LinkedIn profile

Last modified July 2015

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YOUR PROFILE

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• To strengthen the Optimas brand

• So prospects know who they can connect with to do business with Optimas

• As a new brand, our collective profiles will show we’re all that we say we are: Global Cohesive Experienced

WHY UPDATE LINKEDIN?

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• Include a professional picture (we can arrange for a photographer, contact The Marketing Team)

• Make sure Optimas is your latest employer, starting June 2015

• Include a summary about your experience

• List your past positions

• Provide a summary of each position

• Education background

TIPS FOR YOUR PROFILE

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PROFILE CHECKLISTThis checklist can be used to assist you with creating a strategy to optimize your branding using your LinkedIn profile. If you have not yet created your LinkedIn profile, utilize this checklist as your profile outline.

BASICS

• Full Name

• Company

• Custom URL (i.e., www.linked.com/in/first initial_last name)

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PROFILE DETAILS

• Professional Headline (120 character memorable advertisement as to what you do opposed to your position title)

• Company

• Summary (Your summary should be your profile elevator speech. This is a short summary that quickly and simply defines you as a brand and your promise of value. Insert relevant key words for better ranking in Google searches.)

• Qualifications and Specialties

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PROFILE CHECKLIST

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WORK EXPERIENCE (REPEAT AS NECESSARY)

• Company

• Current Position

• Responsibilities Summary (Start each summary with a powerful value proposition statement followed by your responsibilities and personal successes.)

EDUCATION (REPEAT AS NECESSARY)

• School

• Date

• Degree

CERTIFICATIONS

• List certifications

HONORS & AWARDS

• List honors & awards

PUBLICATIONS

• List publications

WEBSITES/PROFESSIONAL PORTFOLIO OF WORK

• List professional portfolios (Be sure to include a robust description of your websites.)

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CHANGE PHOTOFrom the homepage, hover over “Profile” and click “Edit Profile.”

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CHANGE PHOTONext, hover over your existing profile picture and click “Change Photo.”

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• Browse for your photo on your computer and select.

• Click and drag your mouse on the photo to select the area to be cropped for LinkedIn.

• Click “Save” when you are happy with how it looks.

CHANGE PHOTO

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ADD A SUMMARYAdd a summary to your LinkedIn profile by clicking “Add Summary.”

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ADD A SUMMARYType or paste your summary and click “Save” when you’re happy with it.

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ADD EXPERIENCEAdd job experience to your LinkedIn profile by clicking “+ Add Position.”

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ADD EXPERIENCEFill out all fields, including the description. Click “Save” when complete.

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• Repeat the previous two steps until you have added all of your relevant work experience.

• Be sure to add descriptions for each entry detailing your job responsibilities.

ADD EXPERIENCE

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You may add:

• Languages you speak

• Volunteer experience

• Honors and awards received

• Skills you have

• Your education

See subsequent slides for screenshots of each.

ADD EXTRA INFORMATION

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ADD EXTRA INFORMATION

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ADD EXTRA INFORMATION

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STATUS UPDATES

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• To notify your network of changes with Optimas. Example updates include:

Any Optimas press release (e.g., new partnership, favorable quarterly earnings, new website, etc.)

Optimas involvement in local events (sponsorship, etc.)

• To show you’re keeping up with the industry by sharing other news and articles that interest you.

WHY PUBLISH AN UPDATE?

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PUBLISH AN UPDATE

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To publish an update, go to the homepage and click “Share an Update.”

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PUBLISH AN UPDATE

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Next, type an introduction to the article you’d like to share and then paste the link.

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PUBLISH AN UPDATE

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Once the link preview appears you can delete the link you pasted in the text box. Click “Share.”

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NEWS FEED

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NEWS FEED

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Check what your network is up to via News feed. Sort and view their updates on the homepage.

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NEWS FEED

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You can like, comment on or share any update. When you share someone else’s update you are publishing it to your own LinkedIn profile.

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CONNECTIONS

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ADD A CONNECTION

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Click on the dropdown to the left of the search bar at the top of your page and select “People.” Then type a name and click the magnifying glass.

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ADD A CONNECTION

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From the search results, find the person you’d like to add to your network and click “Connect.”

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CONNECTING WITH PROSPECTS – MESSAGING

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Thank you for connecting with me. I work for a global OEM Supply distributor, Optimas, and with our vast experience in the <Industry Name> industry worldwide, I am hoping we can talk about how we can provide you with OEM solutions that are customized specific to your organization’s needs.

To start, please visit our website at www.Optimas.com so you can see for yourself just how <PROSPECT COMPANY NAME> can benefit from Optimas’ engineers and first-class quality labs, as well as our global reach - which spans 250 cities in 50 countries.

Thank you so much for your time, and I look forward to doing business with you.

NAMETITLECONTACT INFO

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ACCEPT/DENY REQUESTS

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View your connection invitations by clicking the person icon in the top menu bar. Click the checkmark to accept or click the “X” to deny the connection request.

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MAILBOX

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READ/SEND MESSAGES

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Just like email, you can read and send private messages through LinkedIn. You can access your mailbox by clicking the envelope icon in the top menu bar.

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OPTIMAS’ COMPANY PAGE

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FOLLOW OPTIMAS

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Click on the dropdown to the left of the search bar at the top of your page and select “Companies.” Then type Optimas and click the magnifying glass.

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FOLLOW OPTIMAS

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Optimas should be the first listing in the search results. Click “Follow.”

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SHARE UPDATES FROM OPTIMAS

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You can like, comment on or share an update from Optimas. When you share an update you are publishing it to your own LinkedIn profile.

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JOIN GROUPS

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JOIN GROUPS

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You can join groups to contribute to discussions about the fasteners industry or your particular expertise. Hover over “Interests” at the top of your page and click “Groups.”

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JOIN GROUPS

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On the right, click “Find a group.”

Type something you’re interested in and click the magnifying glass to search.

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JOIN GROUPS

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Once you find a group that interests you, click “Join.” You can then begin reading and contributing to discussions to share your knowledge and connect with others.

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THANK YOU.

PLEASE CONTACT THE MARKETING TEAM WITH QUESTIONS.

LINKEDIN 101