Sacrificing Features for Security• Linkedin Works BECAUSE it Does Less than Facebook and MySpace:
– Connections are Controlled– Relatively Easy to Use– Very Little Layout Control– Minimal Advertising– Very Few Applications– No Multi-media– Address Book Paradigm
Linkedin Rewards Action
• Follow These Tips
• Spend a Few Minutes Every Day on Linkedin
• You Have to be PART of Linkedin
1. Upload a Good Photo
2. Complete Your Entire Profile, Including Previous Jobs
3. Use Email Address as Your Last Name
4. Use Keywords Liberally in Your Profile
5. Link to Web Sites using Keywords
6. Link to Blog RSS Feed
7. Update Profile Often, but Not Egregiously
8. Create Status Updates (like Twitter and Facebook Status)
9. Activate Linkedin Applications and Connect to Content You or Your Company Createso WordPress &
Bloglinko SlideShare &
Google Presentation
o Company Buzz (Twitter Search)
10. Invite Anyone You Meet in a Business Setting
11. Use Custom Intro Text, Unless You Know the Person Well
15. Liberally Provide and Request Recommendationso Use Custom Invite
Texto Provide Some
Guidance to Reviewer on Possible Themes/Keywords
18. Join Groups (not too many) and Participate. Meet People Through Group Discussion (or members list), and Connect
19. Consider Creating Your Own Group
20. Connect with Clients, Former Clients and Prospects
21. Use Search to Find Appropriate Contact People at Target Companies
22. Use Search to Find Background Information on Prospect Personnel