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A presentation for theWestchester Career Counselors’ Network

About Me

Associate Director, Center for Career Education, Columbia University

Board of Directors, Director of Technology and Information Management, EACE

Board of Directors, Career Counselor Technology Forum

Follow Me: @geraldtang Linkedin.com/in/geraldtang About.me/gerald.tang Pinterest.com/geraldtang/ Tout.com/u/geraldtang Google+ Facebook

Overview

• LinkedIn Profile Tips

• Five ways LinkedIn can help with your career exploration and job search:

o Research industries and career paths

o Finding relevant jobs

o Connecting with the right people

o Helping people find you

o Keeping visible and “on the mind”

• Twitter Basics

What is LinkedIn?

• Establish your professional brand and an online presence

• Help people find you• Stay in touch with

classmates, friends, employers, colleagues

• Have a network when you need it

• Help others• Find experts and ideas• Explore opportunities

related to a job and/or business

92% of recruiters and companies surveyed use LinkedIn for recruiting

LinkedIn Profile – Quick Tips

• Clear and professional-looking headshot

• Keyword-rich headline• Strong summary• Keep your profile public –

privacy settings• Customize your profile URL

Other important sections: • Education, Experience, Skills &

Expertise, Recommendations & Endorsements, Location & Industry, Groups

• Media Links – Documents, Website, Videos

Users with complete profiles (100%) are 40 times more likely to receive opportunities through LinkedIn and be found by others:

Profile Strength and Completeness:

• Industry, location, zipcode

• Professional photo

• Executive summary

• Current position & description

• 2 past job positions

• Education

• At least 3 skills

• At least 50 connections

• Freshness!

Profile Strength and Completeness

• Demonstrate brand and personality in professional manner

• Descriptive with keywords filtered in

• What differentiates you? Makes you special? What do you want to be known for?

HeadlineThe slogan for your professional brand

• Professional picture

• Customize URL: put on resume, in email signature, business card

• Location• Industry• Contact Information: Phone, address, email, IM,

Twitter, up to 3 websites

• Headline (see next slide)

Top Section of Profile

• An expansion of brand and headline• Includes highest character count on profile (2000)

• Keywords are very important

• Structure in terms of Who, What, and Why• Use paragraphs, headings, and subheadings to break up

text (see below)

• Include media: Photos, presentations, videos, documents, links

• Tone: more friendly and personable than resume

LinkedIn Summary

LinkedIn Summary

Interesting opening

Quick overview

Summary of experience

Specialties and brand

Accomplishments

Experience Education

• Allows up to 50 skills

• Can remove skills

• Endorse others as a thank you or to pay it forward

• Helps with keyword optimization

http://www.linkedin.com/skills/

Skills & Expertise

• Projects

• Languages

• Publications

• Honors and awards

• Test scores

• Courses

• Patents

• Certifications

• Volunteering & Causes

*Don’t forget: you can reorder

the sections on your profile!

Additional Sections

• LinkedIn’s algorithm values keywords in certain sections more than others:

• Headline• Summary• Current and past work experience• Skills and expertise

• The algorithm also looks at profile completeness, connections in common, level of connections (1st, 2nd, and then 3rd), and groups in common (in that order)

• Find keywords for your industry through other members’ profiles, the Skills & Expertise tool, and job descriptions

Keyword Optimization Show up in more searches!

• New rich media feature• Upload images, videos, presentations,

documents, links• Add media to:• Summary• Each job listing• Each educational listing

• Just links: Contact information, Projects, Publications, and Patents

Media

Finding the Jobs: Jobs Section

• Use advanced search criteria such as keywords, location, industry, experience, etc.

• View the “jobs you may be interested in” section• Saved jobs & Saved searches*Benefit: shows you who in your network works at that

company!

Finding the Jobs: Jobs Section

• Student & Recent Graduates Portal: http://www.linkedin.com/studentjobs

• Internship and Full Time

*Benefit: shows you whoin your network works atthat company!

* Follow Companies

View Jobs: save job, share job, follow company, who you are linked to, similar jobs, and “those that

viewed this job also viewed…”

Finding the Jobs: Groups Section

• Job tab in groups Industry groups

- Advertising Professional

Alumni groups- Columbia Alumni

Association Network, Columbia Athletics

Company groups - Google Alumni

Location groups- Sports Business Professionals - NYC

Job groups- Indeed.com

Finding the Jobs: Company Section

• Search for target companies

• Find jobs posted on company page

• Follow target companies

• Receive email updates re: new jobs posted

• Identify insider connections

Finding the People: Group Members

• Group Member Search – find other members by typing in keywords:o Companyo Industryo Nameo Location

• See Advanced Search for more criteria

Conduct a member search

Reach out to 1st degree connections

Advanced Search

Finding the People: Alumni Portal

• Great way to identify Alumni: www.linkedin.com/alumni

Finding the People: LinkedIn and

Indeed.com

• LinkedIn and Indeed.com integration

Reaching Out to Others

• First connections you will most likely know• For those that are not yet connected to you, can

reach out to them in a few ways through:o Group membershipo Introduction toolo Upgrade your account to send InMail

• Do not recommend sending a request to connect if you do not know the person

Introductions

“Get introduced” button

How you are connected to individual

Reach out to target individual from informational interview angle. Highlight how you are connected and what you would like to discuss.

Send a brief note to your connection asking politely to be introduced to target individual.Within the same email, add a formal email that you will write to the person.

Group – Informational Interviews

Etiquette – Request to connect

What Not to do: What to do:

Keeping Visible/In Mind: Groups

• Group discussionso Post questionso Post responses to

others’ questionso Get to know otherso Reach out to people

who respond to your posts

o Show your knowledge

and build credibility (i.e., self-branding)

Etiquette – Group Discussion

What Not to do:- Ask for a job - Share too much or irrelevant information

What to do: - Share interesting articles- Ask thought-provoking questions

Keeping Visible/In Mind: Skills & Expertise

Endorsement

• Skills & Expertise Endorsement

Keeping Visible/In Mind: Skills & Expertise

Endorsement

Great way to identify professionals and hidden opportunities!

Keeping Visible/In Mind: Status Update

• Status and Profile Updateso Profile changeso Tweetso “Like” an updateo Group postingso Answer postingso Recommendationso Following companyo Follow Peopleo Status updates:

• send article to connections • ask question• Mention people

Keeping Visible/In Mind: Status Update

• LinkedIn Today• Industry related articles• Thought-provoking questions

Etiquette – Recommendations

• Request recommendations from people who really know you and your work– Former bosses, professors, staff members– It is about quality over quantity!

• Customize each request with a polite, gracious and personalized note

• Provide a few words outlining the accomplishments or qualities this person might mention about you

• Thank the person for writing the recommendation

From LinkedIn to In-Person

Are you a different person online than you are in real life?

Wrap-Up: How to Network on LinkedIn

• Good LinkedIn Profile = 40x more opportunities• Add your LinkedIn URL to your resume, email

signature & your website.• You’re more experienced than you think!

(However, don’t oversell your experience)• Get Personal• Join the “In” Crowd• Update your status #early and #often• Maintain your contact with Tags and Notes• Step away from the computer!

101

Getting to Know the Basics

Information Network made up of 140-character messages called Tweets

Follow people Discover breaking news and latest

trends

What is Twitter?

https://twitter.com/signup

Enter your full name, email address, and a password

Click Sign up for Twitter

Select a username (be consistent with your social media brand - Bio)

Click Create my account

Check your confirmation email

Setting up a Twitter account

Tweet: A 140-character message

Retweet (RT): Take a twitter message from someone else and rebroadcasts that same message to your followers.   Gives credit to original posters and helps generate an engaged following

Direct Message (DM): a direct messaging service within Twitter allows you to send those that you follow personal messages that are 140-characters

Feed: The stream of tweets you see on your homepage.  It includes updates from users you follow

Handle: Your username (e.g. @geraldtang)

Hashtag: A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #CCTF).   A hashtag helps others to discover your Tweets and aggregates all Tweets that include that hashtag

Twitter Basics

Advertise your account to your audience through email, your   website, other social networks, print pieces, etc.  

Follow other relevant Twitter accounts so that others can start    following your account

Respond to and engage with your followers Check your “@ replies” and Direct Messages (DM) so

that you can respond to those that Tweet you Images: You can Tweet images directly through Twitter Share articles, event information and news regularly Follow & engage in conversations using #Hashtags

Tweeting 101

# Hashtag

@ Call out usernames (@ColumbiaCCE)

#FF Stands for "Follow Friday.Twitter users often suggest

who others should follow on Fridays by tweeting with the hashtag #FF

DM Direct Message These Tweets are private

between the sender and recipient. Full List:https://support.twitter.com/articles/166337

Twitter Glossary

LMK Let me know OMG Oh my god LOL Laugh out loud RT Retweet MT Modified Tweet FTW For the win BTW By the way IMHO In my humble

opinion <3 Express my affection

Twitter Lingo

Tweets

Retweet

Modified Tweet (MT)

Mentions

Tweeting for real?

URL Shortener Goo.gl Bitly.com

Increase Your Followers – Twitter Directories Twiends WeFollow Twellow

Social Media Management Tools Hootsuite, TweetDeck http://dashburst.com/best-social-media-manag

ement-tools/

Analytics and Boost your followers http://twittertoolsbook.com/10-awesome-twitt

er-analytics-visualization-tools/

Useful Tools for Twitter

Group of people all tweet about the same topic using a specific hashtag

(e.g. #EACE, #CCTF)

Follow the conversation: Go to Tweetchat.com Type in hashtag

Twitter Chat

LinkedIn:- http://university.linkedin.com/- http://blog.linkedin.com/

Twitter:- http://support.twitter.com/- http://mashable.com/guidebook/t

witter/

Social Media & Technology: - http://mashable.com/

Resources