Harness the Power of the LinkedIn Pro-sumer

of Marketers used LinkedIn to distribute content in 20131

LinkedIn Pro-sumers have more buying power than other social platforms

£2,500 is the average spend onholidays annually

76% more likely to have spent£30K+ on their last car

£47,000 is the average HHI

85%

Consumer Buying Power Index 2

Facebook

Twitter

Google+

LinkedIn

are willing to pay more for high quality items63%

1 5in say if they trust a brand they will buy it without looking at the price

more likely to be active in online conversations96%

Unless otherwise indicated, all data is from the following sources.

1. Content Marketing Institute 20132. Based on credit card spendings.

TGI 2013 r2