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LinkedIn Basics & Beyond: 2014 Edition

Date post: 08-May-2015
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LinkedIn is the #1 business networking website in the world, and it’s NOT just for job seekers. Are you making the most of this potential gold mine of B2B leads? This presentation will teach you: LinkedIn 101: Do’s and Don’ts Tips for Profile Optimization All About Recommendations and Endorsements How to Drive Traffic to Your Website with LinkedIn How to “Go Mining” for Warm Leads on LinkedIn
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LinkedIn Basics and Beyond
Transcript
Page 1: LinkedIn Basics & Beyond: 2014 Edition

LinkedIn Basics and Beyond

Page 2: LinkedIn Basics & Beyond: 2014 Edition

Agenda

LinkedIn 101: Do’s and Don’ts

Tips for Profile Optimization

All About Recommendations and Endorsements

How to Drive Traffic to Your Website with LinkedIn

How to “Go Mining” for Warm Leads on LinkedIn

Download this slide deck at http://bit.ly/LIBASICS14

Page 3: LinkedIn Basics & Beyond: 2014 Edition

Q&A

We will have Q&A at the end.

Download this slide deck at http://bit.ly/LIBASICS14

Page 4: LinkedIn Basics & Beyond: 2014 Edition

Fun Facts

LinkedIn has over 200 million users (in total) and gains 2 new users every second.

LinkedIn has an above-average number of users that are well-educated, male, aged 25 to 64, high-income individuals

53% of B2B marketers have acquired a customer through LinkedIn, compared to 22% for B2CDownload this slide deck at http://bit.ly/LIBASICS14

Page 5: LinkedIn Basics & Beyond: 2014 Edition

Do’s and Don’ts

Do’s and

Don’tsDownload this slide deck at http://bit.ly/LIBASICS14

Page 6: LinkedIn Basics & Beyond: 2014 Edition

Do’s and Don’ts

Who EXACTLY are you looking to meet?

Prospects? Strategic Partners? Referral Sources?

Demographics? Psychographics?

What EXACTLY do you want to get from this?

Meetings? Email subscribers? Website visitors?

BE STRATEGIC & SPECIFIC.

DO: TARGET

Download this slide deck at http://bit.ly/LIBASICS14

Page 7: LinkedIn Basics & Beyond: 2014 Edition

Do’s and Don’ts

PROFESSIONAL headshot GREAT headline

(TIP: For SEO purposes, put your name first, i.e. “Pam Aungst is a…”)

CUSTOM profile link (URL) LINKS to Company Profile &

Website COMPLETELY filled out SMART keywords Projects Multimedia

DO: Optimize Your Profile

Download this slide deck at http://bit.ly/LIBASICS14

Page 8: LinkedIn Basics & Beyond: 2014 Edition

Do’s and Don’ts

Being too picky about connecting is like going to a networking event and REFUSING to speak to people that you haven’t already met.

DON’T: Be Too Restrictive

Download this slide deck at http://bit.ly/LIBASICS14

Page 9: LinkedIn Basics & Beyond: 2014 Edition

Do’s & Don’ts

DO: Post in Groups

Download this slide deck at http://bit.ly/LIBASICS14

Share genuinely useful information

Share your own articles (if they have genuinely useful information)

Page 10: LinkedIn Basics & Beyond: 2014 Edition

Do’s and Don’ts

DO NOT: Break Group Rules

Download this slide deck at http://bit.ly/LIBASICS14

Page 11: LinkedIn Basics & Beyond: 2014 Edition

Do’s and Don’ts

DO NOT: Join Groups You’re Interested In

Do NOT join groups YOU are interested in

Join groups your TARGET PROSPECTS are in

Download this slide deck at http://bit.ly/LIBASICS14

Page 12: LinkedIn Basics & Beyond: 2014 Edition

Do’s & Don’ts

DO: Research Before Meetings

Download this slide deck at http://bit.ly/LIBASICS14

Research the people you’ll be meeting with

Find common ground for conversation(but don’t be creepy about it)

Page 13: LinkedIn Basics & Beyond: 2014 Edition

Do’s and Don’ts

DO: Try InMail

Download this slide deck at http://bit.ly/LIBASICS14

Premium FeatureFree Trial 30x more effective

than cold-calling

Page 14: LinkedIn Basics & Beyond: 2014 Edition

Do’s and Don’ts

DO NOT: Spam People

Download this slide deck at http://bit.ly/LIBASICS14

Page 15: LinkedIn Basics & Beyond: 2014 Edition

Do’s and Don’ts

DO: Send Tactful, Personalized Messages

Download this slide deck at http://bit.ly/LIBASICS14

Mention: Common ground Where/how you met Why you’d like to connect How you might be able to help EACH

OTHER

Page 16: LinkedIn Basics & Beyond: 2014 Edition

Connecting/Prospecting

DO: Go Warm-Lead Hunting

Download this slide deck at http://bit.ly/LIBASICS14

Page 17: LinkedIn Basics & Beyond: 2014 Edition

Do’s and Don’ts

DO: Create Routines

On Mondays, I post a tip about XOn Wednesdays, I post a tip about

YOn Fridays, I share one of my recent

blogs

Download this slide deck at http://bit.ly/LIBASICS14

Page 18: LinkedIn Basics & Beyond: 2014 Edition

Do’s and Don’ts

DO: Save Time w/Tools

Download this slide deck at http://bit.ly/LIBASICS14

HootSuite: Post to multiple groups, personal profile, and company profile in one shot. Schedule future posts.

CamCard: Scan business cards & connect instantly

Rapportive Plugin (Gmail) or Xobni (Outlook):Email plugin that displays social profiles of contacts

CRM Integration:Many customer Relationship Management software platforms integrate with LinkedIn

Page 19: LinkedIn Basics & Beyond: 2014 Edition

Do’s & Don’ts

Download this slide deck at http://bit.ly/LIBASICS14

DO: Figure Out Your FunnelSEO & Social

Media

Blog Articles

Downloads

Email Mktg

Webinars

LEADS

Page 20: LinkedIn Basics & Beyond: 2014 Edition

Do’s & Don’ts

DO: Track Results& Set Behavior Goals

2 out of every 10 messages sent results in a meeting

1 out of every 5 meetings leads to a proposal

20% close ratio

Send 50 msgs = 10 meetings = 2 proposals = 0.4 sales (oops)

Send 150 msgs = 30 meetings = 6 proposals = 1 sale (yay!)

Behavior Goal = Send 150 messages per month

Download this slide deck at http://bit.ly/LIBASICS14

Page 21: LinkedIn Basics & Beyond: 2014 Edition

Do’s and Don’ts

DO: Download My

LinkedIn MarketingPlan Template

Download this slide deck at http://bit.ly/LIBASICS14

http://bit.ly/LIMktgPlanTemplate

Page 22: LinkedIn Basics & Beyond: 2014 Edition

Do’s and Don’ts

DO NOT: Forget Your

Manners

Download this slide deck at http://bit.ly/LIBASICS14

Page 23: LinkedIn Basics & Beyond: 2014 Edition

“Keep it IRL”

If you wouldn’tdo it offline,

don’t do it online!

Download this slide deck at http://bit.ly/LIBASICS14

Page 24: LinkedIn Basics & Beyond: 2014 Edition

Recommend & Endorse

RECOMMENDATIONS & ENDORSEMENTS

Download this slide deck at http://bit.ly/LIBASICS14

Page 25: LinkedIn Basics & Beyond: 2014 Edition

Recommend & Endorse

Endorsements

Quantity = Credibility

Download this slide deck at http://bit.ly/LIBASICS14

Page 26: LinkedIn Basics & Beyond: 2014 Edition

Recommend & Endorse

Recommendations

Quality AND Quantity

Download this slide deck at http://bit.ly/LIBASICS14

Page 27: LinkedIn Basics & Beyond: 2014 Edition

Recommend & Endorse

GIVE to GET

“Reciprocal gifting is a driving force in how people build relationships

with one another.”

–Ric Dragon, Social Marketology

Download this slide deck at http://bit.ly/LIBASICS14

Page 28: LinkedIn Basics & Beyond: 2014 Edition

Recommend & Endorse

Remember! Recommendations you GIVE are

shown on YOUR profile. Choose your words carefully Be authentic Don’t be afraid to ask for a

clarification

Download this slide deck at http://bit.ly/LIBASICS14

Page 29: LinkedIn Basics & Beyond: 2014 Edition

Recap

Do’s Target your efforts Optimize your profile Post in groups Research before meetings Try InMails Send tactful, personalized

messages Hunt for Warm Leads

(request Introductions) Create routines Use Tools

Figure out your funnel

Track results & set behavior goals

Download my LinkedIn Marketing Plan Template

Don’ts Be too restrictive about

connecting Join groups you’re

interested in Break group rules Spam people Forget your manners Behave online as you

wouldn’t offlineDownload this slide deck at http://bit.ly/LIBASICS14

Page 30: LinkedIn Basics & Beyond: 2014 Edition

Download this slide deck at http://bit.ly/LIBASICS14

Learn FromPam!

Sign up to be notified of new educational opportunitiesFrom Pam Ann Marketing!

http://bit.ly/PamNews


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