Date post: | 21-Oct-2014 |
Category: |
Career |
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BOARD PROFILESCreating Visibility of Your Skills and Interests
Event: 85 Broads Arizona
Date: April 9, 2013
Presented By: Jamie Glass www.linkedin.com/in/jamieglass/
Validates expertise and experience Is a highly effective communications tool Acts as your “PR” agent Not the first place people go to find board
members Is a place to share advice and your
curriculum vitae Is best resource to connect with peers Is viewed, provides a downloadable CV and
is often shared by those searching Affirmation on your ability to “help” others Most searchable bio for you, when fully
optimized
CREATING MOST LINKEDIN VALUE
Network – You are only as valuable as your depth of connections
Inside Search and Research Key Words Matter “Crawled” by Search Engines Skills and Expertise drive Search
4x more likely to be found by skills and expertise terms
Marketing Tool (Billboard) Testimonials and Reference
LINKEDIN MUSTS
Photo – Professional Headshot Only Valid Email and Updated Contact Information Vanity URL Robust Summary Unique Headline Testimonials Groups Skills and Expertise (50) Board positions (all types) listed
LINKEDIN DO’S AND DON’TS
Do: Grow your network Do: Respond to messages and requests Do: Have a call to action Do: Use all areas on your profile
Skills and expertise Education Groups Organizations Companies linked and follow
Don’t: Open to all – LION unless you sell to LinkedIn users
Don’t: Use symbols and gimmicks to attract
PROFILE MUST DO’S ON LINKEDIN
Professional Headshot – Must have an image! Headline - 10 Words: Who, What, Why (no
symbols) Call to Action – How to reach you, complete
contact information Secure vanity URL
MUST DO ON LINKEDIN
Background Summary – Sales pitch, history, highlights and stand out features
Board Experience Board of Directors (Corporate Governance) Board of Advisors Non-Profit Board Member Association Board Member
Experience - Company, including board experience, advisory groups and non-profits, key word rich
Professional Activities and Organizations
• Obvious High Profile Investor
• For everyone else, this has no value for search
• Shows an over-extended board member
• Great profile for an active, desirable board member that cares about company association and put effort into detailing profile
• Valuable for search with key word rich descriptions• Shows potential Board Member for Non-Profits,
Advisory, Corporate Governance Boards
FINDING YOU: “BOARD MEMBER” SEARCH
1,476,528 BOARD MEMBERS
641,101 US BOARD MEMBERS
EXPERTISE AND SKILLS OF BOARD MEMBERS
Risk Corporate Governance Compliance Fiduciary Responsibility Audit Strategy Diversity Ethics Finance Labor Government Relations Industries Public Policy Capital and Investment Influence Sarbanes-Oxley
Risk and Business Management Leadership Business Models Revenue and Customer Acquisition Strategic Planning Executive Project Management Functional: IT, HR, Sales,
Marketing, Finance, Legal, Operations, Service, R&D, Product
Capital Formation and Fundraising Relationships Critical and Strategic Thinking Reporting Contracting Quality Assurance
EXPERTISE SKILLS
ENDORSE AND “GET” ENDORSED (50 SKILLS)
LINKEDIN SHARE – MARKET YOURSELF
Expertise Compelling articles Advice Events Ventures Q&A Requests for help Opportunities
Free Billboard
BOARD PROFILE CHECKLIST
Professional Image Headline that Highlights Your Expertise Experience including current and past board roles
Advisor, Board of Advisors Director, Board of Directors (Chair, Committee) Member, Non-Profit Board (Committee)
Key Words in Summary and ExperienceBoard, Governance, Compliance, Sarbanes-Oxley, Audit, Strategic Planning, Risk Management, Quality, Six-Sigma, Reporting, Contracting, Government Relationships, Global, Negotiation, C-Suite, Leadership, Executive, Evaluation, Industries and Functional: IT, HR, Marketing, Sales, Finance, Service, R&D, Operations, Legal
Call to Action with Current Contact Info Vanity URL 50 Skills and Expertise
RESOURCES
85Broads NACD
Directory Registry $395 BoardSource.org BoardConnect – LinkedIn 2020 Women on Boards Executive-Level Peer and Professional Group Volunteer for Non-Profit Boards to Network Network with Board Members Online resources:
http://www.directorsandboards.com https://www.boardmember.com/