LINKEDIN FOR BUSINESS

Seminar by

•Presented by:

Barry Hammond

• A Step-by-Step Guide to• Linkedin’s New Company Pages

Brittnany Leaning Hubspot e-book

Essentials

1 1/2 HOURS

Company Page

“LinkedIn now offers ‘a more

powerful way to build relationships with your

target audience.”

Mike GrishaverProduct Management & Monetization, LinkedIn

Company Page

• What is one?• Products & Services• Company Information• Analytics• Find & Follow• FAQ’s

Company Reach

Browsing

Employees Personal Profile

Opinions formed

Product Awareness

• Narrow Audience• Multiple Products

Lead Generation

• Company updates links to marketing efforts• Updates drive traffic and leads to website• Product Page = Lead Generation

• Call to action capabilities

Tells the STORY

• Highlight products and Services• Audience Engagement• Scale-Up WOM (word of mouth)• place to conduct product and service research• Learn about company updates• Industry news• Job opportunities

What is a LinkedIn Company Page?

• It’s a centralized location where millions of LinkedIn members can go to stay in the loop on company news, products, and opportunities.

• Opportunity: • Tell your company’s story• Highlight your products and services • Engage followers• Drive word of mouth at scale• Share open positions

What makes up a Company Page?

• Overview Tab • Introduction to your business.

• THE CONVERSATION STARTER

• What will members see?• A high-level overview of the business.• Company posts on topics ranging from company

announcements to product releases to industry news.• Friends & colleagues who are connected to the business.

What makes up a Company Page?

• Products Tab• Showcase what your products or services offered• Drives traffic to your website

• Ultimately drives sales

What makes up a Company Page?

• Follower Insights Tab• Update engagement• Follower demographics• Updates & Impressions by your company• Growth• Analytics

What makes up a Company Page?

• Page Insights• provide information regarding page visitor demographics

• analytics• seniority• industry• function• region• company size• employee/non-employee

What makes up a Company Page?

• Employee Insights• Who are they

• Where did they come from• Past companies• Skills & Expertise

Only a Few Easy Steps

Setting up a Company Page requires just a few steps Done in a matter of minutes

• Go to the Add Company page • Enter your company name and company email address • Confirm your request through an automatic email

• E-dress must be valid ~ NOT commercial e-mail sites.• Start filling in your company’s information

http://learn.linkedin.com/company-pages/setup/

Set Up A Company Page

• Incredibly Important for the 1st impression• feed is the way of communicating messages • post company updates for your brand

• post offers such as e-books and webinars = leads • Why should someone be interested in your company?• When was the company founded?• Accomplished anything noteworthy since its first days?

Overview

Showcase your products and services

Your POWER TAB to showcase your business

•Click on “Add a Product or Service” from the Products & Services tab. Fill out all required information-

• Category - name – description - company URL - images• All to maximize SEO

•Once completed then click publish. •If more than one product/service ~ repeat

That’s it!

Set Up a Products & Services Tab

Here you’ll see aggregated information about

company employees, including job functions,

educational background, and experience.

Employee information

This tab is only visible to administrators of your Company Page.

Analytics help you understand:

who your followers are who is viewing your page what content appeals to them.

Analytics

How Do I Find and Follow My Favorite Companies?

There are three easy ways to find and follow a company1. From the LinkedIn header: Go to the Companies tab and click “Search Companies,” 2. From any member’s LinkedIn profile: Mouse-over any company on a LinkedIn profile and click through to the company page, or click the “Follow Company”. 3. If you’ve searched and found the business, simply click “Follow Company” for status updates.

Following companies helps you track developments at companies of interest to you, including job opportunities and other business developments

Find and Follow

Easily engage with your followers and page visitorsCompany Status Updates are posts made by the company to share anything from company news to product releases to promotions to relevant industry articles.

Posts can be seen on the company’s Overview tab by any LinkedIn member or on each follower’s homepage Updates feed.

Encourage followers and page visitors to like, share, and commenton your posts- this helps spread the word to each follower’s entire network

Company Status Updates

Grow your followers right from your own website

Follow Button

How is information gathered?

Gathering

Customizing the Company Page?

Companies provide & update informationDescriptionHeadquarters addressWebsite Revenue.

Customization

Company Page

FAQ’s ~ Company Profile

How do I remove myself from a module on Company Profiles?

If you don’t want to appear in the New Hires, Recent Promotions or Popular Profiles sections of your company’s profile, go to your settings and click “Turn on/off your activity broadcasts” under “Privacy Controls”. Since settings on profiles is updated daily, there may be a delay before you are removed from the page.

FAQ’s ~ SPD & Linkedin Ads

Are there other opportunities to promote my company?Yes! Check out and get listed in our service provider directory. Broken down by business categories Explore using LinkedIn Ads to promote your business Control How Much You Spend Pay by clicks or impressions. Stop your ads at any time. No long-term contracts. No commitments.

FAQ’s ~ Status Updates

Who will see my Company Status Updates?

Followers of your Company will see the Status Updates on their homepage (when they login to LinkedIn) or by going to your Company’s “Overview” tab. Each Follower’s network will also have an opportunity to see the posts- as long as the follower comments, likes, or shares.

FAQ’s ~ Post Updates

Who can post a Company Status Update?

In order to post a Company Status Update, you must be an Administrator of your Company Page, and your Company Page must be set to “Designated Admins only”.

FAQ’s ~ Add Admins

How to Add Administrators?

From the “Overview” tab, click on the dropdown “admin tools” and select “edit”. In “edit” mode, select “Designated users only” and type in the names of the people who should have Administrative rights. Click “Publish” to save.

FAQ’s ~ Status Updates

How can a Company post a Status Update?

Anyone who has Administrator rights and whose Company Page is set to “Designated Admins only” will be able to post a Status Update on the “Overview” tab.

FAQ’s ~ Updates & URL’s

Will Company Status Updates support URLs?

Yes, it will support text and URLs (website, image, YouTube video). URLs will be automatically shortened with the LinkedIn URL shortener.

FAQ’s ~ Updates & Images

Will Company Status Updates support Images?

Yes, it will support URL links that are images. The Administrator will be able to preview the image thumbnail and associate a Title and Description to it. Posts can be up to 500 characters (including spaces) and Title can be up to 250 characters (including spaces). URLs will be automatically shortened with the LinkedIn URL shortener.

FAQ ~ Updates & Video

Will Company Status Updates support Video?

Yes, it will support URL links that are YouTube Videos. The Company will be able to preview the status update and associate a Title and Description to it. Posts can be up to 500 characters (including spaces) and Title can be up to 250 characters (including spaces). The videos will be able to be played inline. URLs will be shortened automatically with the LinkedIn URL shortener.

FAQ ~ Update Length

How long can a Company Status Update be?

Posts can be up to 500 characters (including spaces).

FAQ ~ Tracking & Reporting

Is there any tracking & reporting for Company Status Updates?

You will be able to see impressions and engagement on each Company Status Update. An impression = views of the status update. Engagement = total interactions (comments, likes, clicks, shares) This data appears approximately 24 hours after an update is published and will continue to update on a daily basis.

FAQ ~ Updates Up-Time

How long will Status Updates appear on the Overview tab?

At this time, the Overview tab is restricted to showing the most recent 20 posts. This will include status updates, any job opportunity, new hires etc…Once a status update becomes the 21st post, it will be removed from the feed.

FAQ ~ History of Posts

How can I see a history of posts?

Presently, there is no ability to go back to old posts or the metrics related to those posts.

FAQ ~ Controlling Comments

How can I control comments made?

Administrators have the ability to delete inappropriate comments. Simply go to the upper right corner of the comment and click on the “x”.

FAQ ~ Restrictions

Is there a limit to how often a business can post?

No. However, business’ that post an excessive amount are subject to review by LinkedIn and could risk having their page deleted.

Are there restrictions on content posted?

Per LinkedIn terms & conditions, posts that are offensive or inappropriate will result in the immediate deletion of the Company Page. Members can report offensive or inappropriate content by emailing Customer Service.

Linkedin for Business

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BRINGING THE POWER TO YOU!

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