NCR Confidential

COMPETITOR ANALYSIS Jacob Halstead

1 Wed June 19, 2013

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OfficeDepot 44%

Staples 27%

Quill 17%

OfficeMax 12%

INBOX SHARE OF MARKET LEADERS

OfficeDepot Staples Quill OfficeMax

Brand Count

OfficeDepot 29

Staples 18

Quill 11

OfficeMax 8

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Brand Date Subject  Line   Brand Date Subject  Line

OfficeDepot Thursday,  May  02,  2013 3  Days  Le9  to  Save  BIG  on  Paper  &  Ink!   OfficeDepot Wednesday,  May  15,  2013 This  Week  Only!  Tons  of  Furniture  &  SeaJng  on  Sale!

Staples Thursday,  May  02,  2013 HURRY!  21  limited  Jme  coupons  inside.   OfficeMax Wednesday,  May  15,  2013 We  Appreciate  You  ★  Here’s  a  20%  Coupon

Quill Thursday,  May  02,  2013 $100  gi9  cerJficate  +  Take  $25  off!     Quill Wednesday,  May  15,  2013 Need  paper?  Save  with  the  $20  coupon  inside

             

OfficeDepot Friday,  May  03,  2013 1  Day  Pre-­‐Sale  Event  |  Save  an  EXTRA  15%   OfficeDepot Monday,  May  20,  2013 ★★Pre-­‐Memorial  Day  SALE★★  Beat  the  holiday  crowd  &  save  now!

Quill Friday,  May  03,  2013 $25  off  $75  -­‐-­‐  last  day!     OfficeMax Monday,  May  20,  2013 We’re  Halfway  There…  Cyber  Monday  Deals!

        Staples Monday,  May  20,  2013 3  coupons  +  FREE  bonus  items!

OfficeDepot Monday,  May  06,  2013 ★MEGA★  Savings  Inside  |  Open  Now!   Quill Monday,  May  20,  2013 $25  coupon  +  FREE  cookies

Staples Monday,  May  06,  2013 Great  gi9s  for  Moms  &  grads!        

Quill Monday,  May  06,  2013 2  coupons  -­‐-­‐  use  both  today.   OfficeDepot Thursday,  May  23,  2013 Shop  Our  Memorial  Day  DOORBUSTER  Deals  That  Start  TODAY!

        OfficeMax Thursday,  May  23,  2013 ★  Memorial  Day  Event  –  Save  up  to  70%

OfficeDepot Thursday,  May  09,  2013 HUGE  Savings  Inside  |  Don't  Miss  Out!   Quill Thursday,  May  23,  2013 Reorder  today  and  get  FREE  cookies!

OfficeMax Thursday,  May  09,  2013 3  Days  Le9  ★  $27.99  Paper  +  $30  Coupon        

Quill Thursday,  May  09,  2013 2  Coupons  ($25  off  +  Free  Gi9)!   OfficeDepot Tuesday,  May  28,  2013 Get  a  FREE  $15  Gi9  Card  with  your  Qualifying  Purchase.  Details  Inside.

        Staples Tuesday,  May  28,  2013 Get  your  22  coupons!  Deals  are  on  now.

OfficeDepot Monday,  May  13,  2013 ★  $20  OFF  HP  Paper  +  Your  Coupon  Inside!   Quill Tuesday,  May  28,  2013 $20  off  $75  +  $100  Gi9  cerJficate

OfficeMax Monday,  May  13,  2013 PC  Event  ★  Save  up  to  $250        

Staples Monday,  May  13,  2013 Save  on  top  grad  gi9s  and  more.   OfficeDepot Thursday,  May  30,  2013 Exclusive  Savings  Inside  on  HP  Ink  &  Toner

Quill Monday,  May  13,  2013 $25  Off  +  Gi9  +  $30  back.   Quill Thursday,  May  30,  2013 $20  Off  $75  +  $27.99  Paper

             

OfficeDepot Tuesday,  May  14,  2013 5  Days  of  Savings  on  Tech,  Supplies,  Furniture  &  More!        

Staples Tuesday,  May  14,  2013 17  coupons!  Plus  ink  deals  and  savings.        

Quill Tuesday,  May  14,  2013 Surprising  new  addiJons  are  here!        

*  Next  step:  Place  an  order  above  a  specific  amount  on  all  brands  to  remain  ac8ve.    

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