Date post: | 17-Jul-2015 |
Category: |
Sales |
Upload: | lindsay-mcclintock |
View: | 36 times |
Download: | 1 times |
Leveraging LinkedIn for
Business Development We will beginning shortly. In the meantime: Use #hiretowin when Tweeting
Please address questions to All Panelists in the chat box
Note the presentation & recording will be sent via email within 48 hrs
Topics we’ll cover in the next 45 minutes
Build your brand
Engage your network
Recruit new clients
Leverage commonalities
Gain market intelligence
Generate new leads
Q&A
2
Build
your brand
#HiretoWin
What is the number one
activity performed on
LinkedIn?
4
Make your profile speak for itself
6
The anatomy of a well-branded profile
Be Found Easily with
Descriptive Headline
Essential links
Engaging,
friendly picture
Killer summary
Custom public
profile link
Engage
your network
#HiretoWin
Going in with a hard sell isn’t working anymore
The numbers don’t lie
75% of B2B purchases are
influenced by Social
Media.
57% of buying decisions are
made before a sales rep
is involved.
97% of cold calls do not
work.
Alex Hisaka, Survival of the Fittest: How Today’s Enterprise Buyers Have Evolved (http://lnkd.in/dV_QnP3), (July 21, 2014).
8
Your Personal Status Updates
Think like a marketer. Engage with your network.
Follow the rule of Three’s
Personal post
Industry post
Company related post or job
Be a thought leader
Be visual
Be interactive
9
92% of B2B buyers
engage with sales
professionals who are
known industry thought
leaders.
(Source: Survey of 1,500 LinkedIn members who influence or make B2B purchases and are Managers or above).
Recruit
new clients
#HiretoWin
According to a survey of B2B buyers
or influencers on LinkedIn: Only 4% had a favorable impression of a
salesperson who reached out cold. But
87% had a favorable impression of a
salesperson who was introduced to
them through someone in their
professional network.
(Source: Survey of 1,500 LinkedIn members who influence or make B2B purchases and are Managers or above). 11
Linkedin.com
12
Live Demo
Your LinkedIn Business Development Strategy
13
Key Takeaways
Build a profile that markets to clients and candidates
Engage your network to stay top of mind Personal Status Updates
Recruit new clients by leveraging commonalities Alumni functionality
LinkedIn Groups
Company & Career Pages
Use refinement filters + Search Alerts in Recruiter Professional Services
Questions?
#HiretoWin
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