LinkedIn for Marketing

It’s more than connections

Oscar Trimbolihttp://www.linkedin.com/in/oscartrimboli

Opinion leaders1. Find the opinion leaders who speak about

your brand and your competitors brands2. Opinion leaders can be identified quickly

through LinkedIn• Events• Answers• User profiles – advanced search• SlideShare• Polls

3. Build a strategy to engage opinion leaders

Events

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Brief keynote & other speakers one week prior to the event on your strategy

Search events by country, postcode and keywordsThought leaders are global

2Understand the events yourcompetition are running

Answers

1 Anyone can ask question – they are organised by various categories such as Ecommerce, Enterprise Software, Software Development etc

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2 Search past answers to understand who the opinion leaders are and develop a strategy to engage them on a regular basis

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3Help to develop opinion leaders you know by sharing questions with people who may have expertise eg MVPs

Answers

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Users who ask the question can rate the answer. This rating helps to developer a users reputation

Opinion leaders actively promote brands they have a detailed knowledge of

2Why does someone answer a question?Help develop a reputation for expertisePre-Sales to help find new customers

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Answers

1 Best answers reinforce a users reputation as an expert and as a result

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Answers help to drive traffic to their own website

User profiles – advanced search

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Search for industry terms not just your product names

Search by country & postcode – remember thought leaders on the internet are global

Search by keywords, connections and recommendations

SlideShare

1 Identify opinion leaders who are willing to share their content. SlideShare helps you understand how many people viewed the content and the word tags they used to share content

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2 Enable opinion leaders with shareable content

Promote the content of opinion leaders

Understand key word tagging

3 Engage opinion leaders proactively and regularly to explain your strategy

Polls

1 High level market research

2 Users with high level of brand engagement will leave comments

3 Polls help to identify opinion leaders

LinkedIn for MarketingIt’s more than connections

• Identify opinion leaders• Engage in a dialogue with opinion leaders• Promote and develop opinion leaders where

they don’t exist

LinkedIn for Marketing

It’s more than connections

Oscar Trimbolihttp://www.linkedin.com/in/oscartrimboli