Getting Started with LinkedIn for Realtors!

Things have changed, really..

LinkedIn Fun Facts

85,000,000+ Users in the USA LinkedIn Users tend to be:

• More Business Savvy: 7 million C-Level• Higher Educated (93% College Grads) • Professional: 1.7 million Ivy League

Grads• Higher paid: ($87k avg.)• More likely to own or purchase a home

than Social Media site User bases.

What We Will Cover Today

1. Complete Your Profile Properly2. Make Local Connections3. Ask for and Give

Recommendations4. Join Groups and Contribute 5. Create a Company Page6. Be Consistent

LinkedIn can get you here, but…

First: Get Your Mind Right1. LinkedIn is about Relationships

and Marketing, not direct Sales, not at first.

2. You don’t typically sell homes on LinkedIn, you make relationships that keep you in the minds of your contacts when a home sale or purchase is going to happen to them or to someone they know.

Sample Realtor Profile

Complete Your Profile Properly• Fill it in 100%, no less.

• Professional Photo• Add Skills, Specialties, Expertise, Geo-Targeted Market• Optimize KEYWORDS for (SEO)• Call to Action: “Agoura Estates Specialist”• Custom URL:Your Name/profession• Observe Your Public Profile.

Make Connections, Engage, Share

Who To Connect with? Location, Location, Location!• Connect with People that can Buy and Sell in your area.• Clients, Former Clients, Prospects• Referral Agents, Partner Agents• Loan Officers, Other Vendors• Upload Contacts (Gmail, Yahoo…)

Make Connections, Engage, Share

Make Connections, Engage, Share(cont.)

• Engage and Share Relevant Info• Send a short note when you connect. • Update them on what you are doing.

• Don’t Solicit Strangers: Spam• Follow Local Companies- EX: Amgen, Baxter, etc.

Use Advanced People Search

Request and Give Recommendations

Request and Give Recommendations

Don’t you love being recommended?

Recommend others first, then request recommendations from them.

Quickly return the favor. Collaborate.

Ask Clients upon Closing too! Go to: Privacy and Settings to

start. Write the Recommendation

Yourself.

Make Connections, Engage, Share(cont.)

• Ask for referrals from people you have a good relationship with. • Post relevant information on your market to the right contacts-targeted.

Request and Give Recommendations

How to do it?• Go To Privacy and Settings• Click on: Manage Your

Recommendations• Here you can Recommend others or

request more for you!• If they said they would, but don’t… try

sending them an note: “Just write something like this…”, then proceed to write their recommendation for them…

Join Groups and Contribute

Join Groups and Contribute

Join LinkedIn Groups and Contribute to the Conversation!

Time to Get Involved: Post useful content, post links to someone else’s useful content.

Develop Your Brand: What are you expert in?

Types of Groups to Join: • Realtor Groups (Many are not LOCAL)• Local Community Groups

Join Groups and Contribute

Real Estate Groups• National Association of Realtors• California Association of Realtors• Your Local Association/MLS Group• To Our Short Sales Success!• General Certified Residential Specialist

(CRS)• Accredited Buyer Representative (ABR)• Certified Distressed Property Expert

(CDPE)

Join Groups and Contribute

More Real Estate Groups• Inman News-Real Estate Connect• Real Estate Professionals and vendor

Network• The Real Estate Networking Group• Real Trends• Luxury Real Estate Network• Other Specialized Real Estate Groups

Join Groups and ContributeFollow: Local Companies

Join Groups and Contribute Join Local Groups: Most Important

Groups• Local Chambers of Commerce• Women In Business: Your Town• Local Networking Groups• San Fernando Valley Business Owners• San Fernando Valley Connections• Alumni Clubs

Create Your Own Group

Join Groups and Contribute

Create Your Own Group? Local Realtor Group Community Group Local Networking Group Members Only group Monitor your group Promote your group

Create a Company Page

Create a Company Page

• First make sure you appear in your Broker’s LinkedIn Company Profile, if it exists.

• If it doesn’t exist, Consider building it yourself, and remember to add your info on the page.

• If you have a Team or a Partner or brand yourself as a Company, then build a Company page.

• Examples: Solstice: Good Activity, Rodeo: Little Activity

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LinkedIn Ads

  Affordable and Effective Advertising.

The key to advertising on LinkedIn is to target your local market.

Constantly monitor your ads for effectiveness and adjust them to increase success.

It takes patients and diligence to advertise online.

Just 30 Minutes Per Day!

• It won’t work if you don’t work it.

• Be consistent. • Make LinkedIn part of your Daily Routine.

• Be Social online and off.• Once the Connection is made, go meet them in person.

What We Covered Today

1. Complete Your Profile Properly2. Make Connections, Engage,

Share3. Make and Solicit

Recommendations4. Join Groups and Contribute 5. Create a Company

Page/Promote Your Business 6. Being Consistent

Questions?

Thank You!

www.RealtyTech.com

1-877-832-4428