Date post: | 17-May-2015 |
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Technology |
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Milena RegosOut&About Marketing
Agenda
• Why LinkedIn?
• How to rock LinkedIn with an All - Star profile
• How to grow your community
• How to get found
• Best practices
• Lead generation and sales on LinkedIn
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• Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B.
• Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results.
• Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, American Marketing Association, 1-800-Flowers and more.
• Skier, paddleboarder, mountain biker, yogi.
• On LinkedIn since the beginning - 2003.
About Me
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LinkedIn Visualized
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LinkedIn Google Trend
6Source: http://www.slideshare.net/faberNovel/
7Source: http://www.slideshare.net/faberNovel/
8Source: http://www.slideshare.net/faberNovel/
9Source: http://www.slideshare.net/faberNovel/
90% of professionals use social media to get access to
thought leadership and information they couldn’t get
anywhere else.
10Source: Society for new communications research, US 2010
LinkedIn Members
• 200 million worldwide users
• Average age 44
• 2x more buying power than Facebook and Twitter
• 41% Household income of $100K+
• 13.5M business decision makers
• 52% college grad or post grad
• Company pages 2.8 million+
• Groups 1.7 million+
Sources: 1)comScore US 9/2012; 2) LinkedIn 3) comScore US Plan Metrix 4)comScore US Plan Metrix 12/201211
What do people do on social networks?
Personal Networks Professional Networks
Socialize Maintain professional identity
Stay in touch Make useful contacts
Be entertained Search for opportunities
Kill time Stay in touch
Share content Keep up to date for career
Spend time Invest time
26% more interested in receiving updates
from brands
Source: LinkedIn12
25% penetration in the U.S.
13Source: SocialBakers
14Source:LinkedIn
15Source:LinkedIn
16Source:LinkedIn
17Source:LinkedIn
5 elements for a compelling headline
1. Showcase your specialty, value proposition, or your “so what”
2. Speak directly to your audience
3. Be specific
4. Use the important keywords
5. Be creative
18Source: Forbes.com
19Source:LinkedIn
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3. Set your public profile URL
Include in signature and business
correspondence
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4. Customize your websites and links. Add Calls to Action: download paper,
complete survey, read blog, etc.
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5. Use the Summary to Show and Tell
Company
Background
Passion
CTA
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6. Update current and 2 past
positions. Get recommendations
and show your successes.
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7. Showcase your education
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8. Connect with people from your school
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9. Showcase your publications
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10. Give and Get Recommendations
Write endorsements and recommendations
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29Source: LinkedIn
30Source: LinkedIn
31Source: LinkedIn
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11. Add your skills and experience. Give and get endorsements.
profiles with endorsements have 4 times
better visibility than those
without
Source: LinkedIn
12. Add contacts to improve your visibility
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34Source:LinkedIn
Improve your connectability
Complete the “interests” and “groups and associations” sections, past companies, alumni
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Become an All-Star • Upload a professional photo
• Create a compelling headline
• Complete your summary
• Fill out your previous positions
• Fill out your skills
• Education and experience
• Get endorsements and recommendations
• Grow your network to 500+
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Get found on LinkedIn - use keywords and phrases
specifically in:
1. Headline2. Current and past positions
3. Summary Statement
Linkedin Guidelines
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• Be real
• Be professional
• Be nice
• Respect other’s rights and follow the law
• Respect LinkedIn’s Rights
Source: LinkedIn
NEVER send out a blank invitation to connect
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Use custom invite text unless you know the person
really, really well.
Your network is gold
40Source: http://www.slideshare.net/faberNovel/
To grow your network
• Connect with direct contacts first
• Add contacts from business meetings, network events, trade shows, mixers, email, etc.
• Add previous colleagues and classmates
• Join groups and participate
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Find 4-5 groups that interest you
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In sales it’s not about what you know but who
you know
Source: http://www.slideshare.net/faberNovel/ 44
Source: http://www.slideshare.net/faberNovel/ 45
Source: http://www.slideshare.net/faberNovel/ 46
Suggested time spent on LinkedIn
• 20 minutes per day
• 4 days per week
• Doing 5 things:
• Updating status message
• Write endorsements/recommendations
• Respond to messages
• Clean inbox
• Prospecting for business or direct reachouts to achieve business goals
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Questions?Milena RegosOut&About Marketing
[email protected]: @milenaregos
Slides available on: Slideshare.net/milenaregos
All images are credit of CreativeCommons unless indicated otherwise.
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