Engage Marketing (Relationship Marketing)

and Social Visibility

Sharon ShoresSocial Media/Marketing ConsultantLinkedIn EducatorProviding Social Media Plans for BusinessesProviding Social Media Management for

Professionals

Marketing-What has changed?Contacts 3-5 Contacts -NOW 7-27

Channel Overload Syndrome

Marketing has Changed! Inbound marketing cost 61%

LESS than Outbound marketing

Of the 300,000,000 citizens in U.S. 200,000,000 are on a do not call list

Marketing has changed! Push Marketing (Traditional Marketing)

AKA Transactional Marketing versus Engage Marketing AKA Relationship Marketing

Consumer Power

Marketing has changed 86% of the population skip TV Ads

Text Messaging Some 73% of adult cell owners use the text

messaging function on their phone at least occasionally.

Users send or receive more than 40 texts per day on average

Mobile Over 17% of the world’s population uses

mobile devices.

Over 1 billion apps have been downloaded

Trust Brands? Or Friends?

Six Degrees of Separation

Refers to the idea that everyone is on average approximately six steps away, by way of introduction, from

any other person on Earth

Six Degrees of Separation

Six Degrees of SeparationNOW --3.74 degrees

Relationship Marketing Effectiveness & Social Visibility Social Media by itself is NOT enough Sources: “The New Relationship Marketing”

Mari Smith Guy Vaynerchuk –The Thank You Economy

Companies that successfully integrate relationship marketing, have certain hallmarks—Best Practices

Relationship Marketing Effectiveness (RME)

Rate your company---to these statements: Yes or No

My company: Conducts regular polls and surveys of our customers to ensure we understand current challenges and needs of our customers Yes No (LinkedIn has polls)

RMEMy company: Strives to integrate customer

feedback as much as possible in order to improve our products and services. Yes No (discussion groups)

My company: Understands the power of social media and has active profiles on all of the popular sites.

Yes No

RMEMy company: Has effective listening and

monitoring systems in place . Yes No

My company: Has a corporate social media policy in place. Yes No

My company: Generates warm leads from all online and offline marketing efforts on a regular basis.

Yes No

RMEMy company: Has a reliable Customer

Relationship Management tool in place (CRM) Yes No

My company: Conducts regular training sessions for staff on customer relations and social media best practices Yes No

My company: Stays on the cutting edge by evolving, adapting and integrating new technologies Yes No

RMEMy company: Embraces high tech but

maintains high touch by reaching out to our customers, prospects, vendors and partners. Yes No

My company: Has a very high customer satisfaction rate. Yes No

My company: My company consistently goes out of the way to let customers know how much we value them. Yes No

LinkedIn Stats

AVERAGE INCOME

Here’s the breakdown for average user income for each of the social networking sites: Twitter - $58,000 Facebook - $61,000 LinkedIn - $89,000

LinkedIn Stats

LinkedIn is 277% more effective for lead generation than Facebook and Twitter.

.--Hubspot

Engage Marketing Engage Marketing IS Relationship

Marketing

Relationship marketing is about:ConnectingAdding ValueCreating CommunityEstablishing and maintaining credibility

Engage MarketingRelationship Marketing

Relationships = Results

http://www.linkedin.com/in/sharonshoresdenver

TipsProfile complete-Picture, Summary in 3rd

personListen to conversations in groupsAdd value versus sellingBe a problem solver-solution provider

Most important social media advice?

Choose ONE

A.Have a personality.B. Know you can't control your

message.C.  Build relationships with your

followers.D. Have a crisis plan in place.

Build Relationships

Measuring Engagement and Social Visibility

LinkedIn -Measure—Social Visibility 0-5 You have no picture on your profileYou have your logo on your profileYour profile is not completeYou belong to no groupsYou do not engage with anyoneWhen someone connects with you, you send

them no message.

Door Prize DonorsSpeedway Raceway

http://www.speedraceway.com

Gary Patton Chief Connecting Officer On Purpose Leadership Terri Gilpin Prosper Mobile Marketing 303-872-0300

Door PrizesDrop your Business Card

Check table at the end of the event to see if you have won!

Thank you!

Thank you! Many thanks to Zak Barron Constant

Contact, Door Prize donors and volunteers!

Denver Business Journal