LinkedIn  Tips:LinkedIn  Profile  Tips  That  Really  Work  [28,000+  Connec@ons]Read  the  companion  blog

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Monday, February 3, 14

I’m  Jason

• 28,000+  connec@ons  on  LinkedIn

• 8+  years  on  LinkedIn

• Help  you  get  more  LinkedIn  connec@ons  that  create  opportuni@es

• Avoid  the  mistakes  I  made

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Monday, February 3, 14

LinkedIn  Connec7ons  are  Important

• Gated  social  network  of  people  that  are  ready  to  do  business• More  connec7ons  means  more  reach  and  more  business  

opportuni7es• First,  build  a  profile  that  makes  people  want  to  connect  with  

you

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Monday, February 3, 14

Your  LinkedIn  Profile  Picture

• LinkedIn  is  a  professional  network

• Choose  a  professional  photo

• Smile  and  dress  professionally

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Monday, February 3, 14

Your  LinkedIn  Profile  Headline

• Seen  on  LinkedIn.com,  LinkedIn  app  and  emails  sent  out  by  LinkedIn• Be  accurate,  professional  and  include  3  or  less  relevant  keywords• Search  LinkedIn  and  see  what  kinds  of  people  are  returned• Use  Google  Keyword  Planner  to  see  general  search  volume• "Social  Media"  is  vague,  "Social  Media  Manager"  is  targeted

• Swap  out  different  sets  of  keywords  and  test  by  looking  at  your  profile  views• Skip  "Guru",  "Ninja",  "Evangelist",  etc.,  you  won't  be  taken  seriously• Include  a  URL.  It  gets  included  in  the  emails  LinkedIn  sends  out• I  include  a  shortURL  in  my  headline.  It  links  to  my  contact  info

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Monday, February 3, 14

Your  LinkedIn  Profile  Summary  Elevator  Pitch

• Make  people  have  to  connect  with  you• S7ck  to  one  paragraph  that  explains  your  career  in  an  

accurate,  keyword  rich  and  curiosity  genera7ng  manner• Sell  the  professional  you• This  is  not  Facebook,  do  not  put  personal  things  like,  hobbies  

here

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Monday, February 3, 14

Your  LinkedIn  Profile  Summary  Elevator  Pitch

• Direct  people  to  your  current  projects• They  review  what  you’re  working  on• Some  prefer  to  use  a  link  shortener  to  track  clicks• I  think  they  look  spammy,  I  add  the  direct  link  to  the  project• Link  to  mul7media  content• Make  sure  its  your  work  and  that  the  provider  is  accepted  by  LinkedIn• Visual  elements  help  break  up  text

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Monday, February 3, 14

Your  LinkedIn  Profile  Exper7se• Each  job  you  add  to  your  profile  should  

include  a  mini  elevator  pitch  in  the  summary

• Use  keywords  that  are  accurate  to  you,  the  job  and  how  people  will  search  to  find  you

• Do  not  copy  and  paste  your  en7re  resume  here

• State  what  your  role  was  in  the  company  and  your  accomplishments

• Add  links  to  press  coverage,  videos,  presenta7ons,  blogs  underneath  the  summary

• LinkedIn  is  visual  and  social

• People  want  authori7es  in  the  space/industry

• If  you  have  nothing  to  add,  create  something

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Monday, February 3, 14

Your  LinkedIn  Profile  Projects

• Include  public  facing  business  projects  that  you  are  working  on

• Promotes  your  work,  company  and  other  team  members

• These  projects  and  your  profile  appear  on  your  team  members’  pages  as  well

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Monday, February 3, 14

LinkedIn  Profile  Skills  and  Endorsements

• Having  people  endorse  you  gives  you  the  opportunity  to  be  recognized

• As  you  make  more  connec7ons  you  will  have  more  opportuni7es  to  receive  endorsements

• Try  asking  connec7ons  for  endorsements,  give  them  first

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Monday, February 3, 14

Your  LinkedIn  Profile  Educa7on

• Start  a^er  high  school  educa7on,  unless  your  High  School  was  specialized

• Include  honors  you’ve  received

• Include  specializa7ons  and  con7nuing  educa7on

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Monday, February 3, 14

Your  LinkedIn  Profile  Interests

• Add  keywords  that  are  relevant  to  your  skill  set

• These  keywords  then  trigger  searches  on  LinkedIn

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Monday, February 3, 14

LinkedIn  Profile  Personal  Details

• This  is  not  your  home  address!

• Include  conversa@on  starters

• Rela@onships  require  rapport

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Monday, February 3, 14

LinkedIn  Profile  Advice  For  Contac7ng

• Puts  connec@ons  at  ease  and  manages  expecta@ons

• Include  things  you're  looking  for

• Don't  be  nega@ve  here  but  set  boundaries  if  needed

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Monday, February 3, 14

LinkedIn  Profile  Organiza7ons

• Include  organiza7ons  within  and  outside  your  company

• Belonging  to  things  outside  of  your  normal  responsibili7es  shows  your  commitment  to  going  beyond  what  is  expected

• Helps  you  to  get  recognized  for  more  of  the  work  you  are  doing

• Don't  belong  to  any?  Join  one  now

• It's  an  opportunity  to  learn  and  network

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Monday, February 3, 14

Your  LinkedIn  Profile  Recommenda7ons

• Recommenda7ons  are  like  endorsements

• But,  more  personal  and  based  in  experience

• Asking  for  for  them  if  you  feel  you're  worthy  and  if  you  really  worked  together

• If  you  want  recommenda7ons,  start  by  giving  them

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Monday, February 3, 14

Learnings

Part  1  is  done!Zero  in  on  each  specific  sec7on  of  your  LinkedIn  profile  and  iden7fy  what  to  include.  Be  relevant,  choose  the  right  keywords,  add  visual  elements  and  give  endorsements  and  recommenda7ons  to  get  them.

Sign  up  for  the  Peg  Networker  Blog  to  get  future  installments.To  get  one  of  our  contact  info  shortURLs  and  to  improve  your  networking  in  general  sign  up  for  Peg.

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Monday, February 3, 14

Thank  you

More  ques@ons?

Contact  info:

h[p://peg.me/jason

@pegworks

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Monday, February 3, 14