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A resource that informs you about content trends on LinkedIn and guides your content strategy
February Report
©2013 LinkedIn Corporation. All Rights Reserved.
1 Who is sharing?
2 What is being shared?
3 What topics is the share related to?
Venture Capital
Entrepreneurship
Trending Content Combines 3 Key Pieces of Data
©2013 LinkedIn Corporation. All Rights Reserved.
• Trending Content reflects the topics and ar6cles being shared by our members
• Trending Content allows Marketers an opportunity to experience the top pieces of content that their target audience(s) are sharing
• Each month the following set of slides are produced that summarize the most popular topics and ar6cles that the members within our most popular audience segments are sharing to their networks
Methodology
©2013 LinkedIn Corporation. All Rights Reserved.
employee engagement
healthcare
recruiters
cloud compu3ng
leadership
Example Ar3cles per Trending Topic
• 5 Myths About Introverts and Extroverts at Work : linkedin.com • How To Get Your Employees to Think Strategically : inc.com
• Cloud boom is on for real, researcher says : gigaom.com • PayPal's Vision for Payments: Never Enter a 16-‐Digit Number
Again : venturebeat.com
• Is ANY Job BeWer Than NO Job? : linkedin.com • Ten Ways Companies Drive Away Talent : forbes.com
• CVS Plans to End Sales of Tobacco Products by Oct. 1 : ny6mes.com
• Cooking Can Teach Us a Lot About How to Innovate : linkedin.com
• 5 AWributes to Look for in High-‐Performing Employees : entrepreneur.com
• How Adobe Got Rid of Tradi6onal Performance Reviews : linkedin.com
LinkedIn Members Overall are talking about a diverse set of professional topics
LinkedIn Internal Data based on Member shares from 2/1 through 2/28
Top Trending Topics (February 2014)
©2013 LinkedIn Corporation. All Rights Reserved.
How to read this Trending Content report
View what’s trending by the Geography that maWers to you:
-‐ Asia -‐ Europe -‐ La6n America -‐ Middle East -‐ North America -‐ Oceania
View what’s trending by the Targets that maWer to you: -‐ IT / Engineering Func6on -‐ Sales Func6on -‐ Marke6ng Func6on
-‐ High-‐Tech Industry -‐ Financial Services Industry
-‐ Individual Contributors -‐ CXO (C-‐Suite) -‐ Small Business Owners
OR
©2013 LinkedIn Corporation. All Rights Reserved.
cloud compu3ng
adver3sing
sourcing
recruiters
leadership
Example Ar3cles per Trending Topic
• You Can't Handle the Crea6ve : linkedin.com • Surviving a Conference Call : online.wsj.com
• Is ANY Job BeWer Than NO Job? : linkedin.com • Ten Ways Companies Drive Away Talent : forbes.com
• Great Hires and the 'Rule of 3' : linkedin.com • How to Work with a Recruiter : linkedin.com
• The World's Top 10 Most Innova6ve Companies in Retail : fastcompany.com
• Hair-‐Raising Subway Ad Blows Away the Compe66on : mashable.com
• Cloud boom is on for real, researcher says : gigaom.com • 13 Essen6al Tools to Check Cross-‐Browser Compa6bility :
mashable.com
LinkedIn Members in Asia are talking about a diverse set of professional topics
LinkedIn Internal Data based on Member shares from 2/1 through 2/28
Top Trending Topics (February 2014)
©2013 LinkedIn Corporation. All Rights Reserved.
Example Ar3cles per Trending Topic
• You Can't Handle the Crea6ve : linkedin.com • 5 Myths About Introverts and Extroverts at Work : linkedin.com
• Cloud boom is on for real, researcher says : gigaom.com • PayPal's Vision for Payments: Never Enter a 16-‐Digit Number
Again : venturebeat.com
• Is ANY Job BeWer Than NO Job? : linkedin.com • Ten Ways Companies Drive Away Talent : forbes.com
• The World's Top 10 Most Innova6ve Companies in Retail : fastcompany.com
• Hair-‐Raising Subway Ad Blows Away the Compe66on : mashable.com
• A Manager's Most Important Task: Unlocking Human Poten6al : linkedin.com
• How Adobe Got Rid of Tradi6onal Performance Reviews : linkedin.com
LinkedIn Members in Europe are talking about a diverse set of professional topics
LinkedIn Internal Data based on Member shares from 2/1 through 2/28
employee engagement
adver3sing
recruiters
cloud compu3ng
leadership
Top Trending Topics (February 2014)
©2013 LinkedIn Corporation. All Rights Reserved.
Example Ar3cles per Trending Topic
• How To Get Your Employees to Think Strategically : inc.com • Are You the Smartest Person in the Room? Let's Hope Not :
linkedin.com
• It’s Official: Microsog Is Going Down : linkedin.com • Microsog Replaces Office Web Apps With Office Online :
mashable.com
• Are You a Boss-‐Hater? : linkedin.com • Like Your Job? Thank Your Boss : linkedin.com
• The 7 P’s To Start Your Business : linkedin.com • Why Daydreamers Will Save the World : linkedin.com
• One Need No One Can Afford to Ignore : linkedin.com • Why Successful People Love Bad News : linkedin.com
LinkedIn Members in Latin America are talking about a diverse set of professional topics
LinkedIn Internal Data based on Member shares from 2/1 through 2/28
self-‐esteem
entrepreneurship
employee engagement
microsoC office
leadership
Top Trending Topics (February 2014)
©2013 LinkedIn Corporation. All Rights Reserved.
Example Ar3cles per Trending Topic
• You Can't Handle the Crea6ve : linkedin.com • How To Get Your Employees to Think Strategically : inc.com
• Is ANY Job BeWer Than NO Job? : linkedin.com • Ten Ways Companies Drive Away Talent : forbes.com
• The 7 P’s To Start Your Business : linkedin.com • Why Daydreamers Will Save the World : linkedin.com
• Are You a Boss-‐Hater? : linkedin.com • 7 Things Your Employees Won't Tell You, But Should :
linkedin.com
• Have You Mastered This Key to Great Leadership? : linkedin.com
• 6 Secrets of Highly Op6mis6c People : linkedin.com
LinkedIn Members in the Middle East are talking about a diverse set of professional topics
LinkedIn Internal Data based on Member shares from 2/1 through 2/28
self-‐esteem
employee engagement
entrepreneurship
recruiters
leadership
Top Trending Topics (February 2014)
©2013 LinkedIn Corporation. All Rights Reserved.
Example Ar3cles per Trending Topic
• 5 Myths about Introverts and Extroverts at Work : linkedin.com
• You Can't Handle the Crea6ve : linkedin.com
• CVS Plans to End Sales of Tobacco Products by Oct. 1 : ny6mes.com
• How to Bring the Price of Health Care Into the Open : online.wsj.com
• One Need No One Can Afford to Ignore : linkedin.com • How to Make Yourself Work When You Just Don’t Want To :
blogs.hbr.org
• Cloud boom is on for real, researcher says : gigaom.com • 5 lessons for CIOs in the age of the cloud : gigaom.com
• 5 AWributes to Look for in High-‐Performing Employees : entrepreneur.com
• How Adobe Got Rid of Tradi6onal Performance Reviews : linkedin.com
LinkedIn Members in North America are talking about a diverse set of professional topics
LinkedIn Internal Data based on Member shares from 2/1 through 2/28
employee engagement
cloud compu3ng
self-‐esteem
healthcare
leadership
Top Trending Topics (February 2014)
©2013 LinkedIn Corporation. All Rights Reserved.
Example Ar3cles per Trending Topic
• 5 Myths about Introverts and Extroverts at Work : linkedin.com • The Most Undervalued Leadership Traits Of Women :
forbes.com
• Cloud boom is on for real, researcher says : gigaom.com • Chrome replaces Windows at Woolworths :
computerworld.com.au
• Ten Ways Companies Drive Away Talent : forbes.com • Is ANY Job BeWer Than NO Job? : linkedin.com
• How Adobe Got Rid of Tradi6onal Performance Reviews : linkedin.com
• 5 AWributes to Look for in High-‐Performing Employees : entrepreneur.com
• One Need No One Can Afford to Ignore : linkedin.com • Have You Mastered This Key to Great Leadership? :
linkedin.com
LinkedIn Members in Oceania are talking about a diverse set of professional topics
LinkedIn Internal Data based on Member shares from 2/1 through 2/28
self-‐esteem
employee engagement
recruiters
cloud compu3ng
leadership
Top Trending Topics (February 2014)
©2013 LinkedIn Corporation. All Rights Reserved.
Example Ar3cles per Trending Topic
• Cloud boom is on for real, researcher says : gigaom.com • 8 things Google Cloud could do to freak Amazon out :
gigaom.com
• Google Launches Project Tango Smartphone To Experiment With Computer Vision And 3D Sensors : techcrunch.com
• Google aims for a basic $50 modular phone next year, dishes more on Project Ara : venturebeat.com
• You Can't Handle the Crea6ve : linkedin.com • 5 Myths about Introverts and Extroverts at Work : linkedin.com
• Facebook + WhatsApp = The Ul6mate Spying Machine? : linkedin.com
• The World's Top 10 Most Innova6ve Companies in Big Data : fastcompany.com
• WhatsApp Shows How Phone Carriers Lost Out on $33 Billion : bloomberg.com
• Mobile-‐First Is Old News. Think Planorm-‐First. : linkedin.com
LinkedIn Members in an IT/Engineering Function are talking about a diverse set of professional topics
LinkedIn Internal Data based on Member shares from 2/1 through 2/28
mobile devices
big data
leadership
android
cloud compu3ng
Top Trending Topics (February 2014)
©2013 LinkedIn Corporation. All Rights Reserved.
Example Ar3cles per Trending Topic • Cloud boom is on for real, researcher says : gigaom.com • 5 lessons for CIOs in the age of the cloud : gigaom.com
• Surviving a Conference Call : online.wsj.com • How To Get Your Employees to Think Strategically : inc.com
• WhatsApp Shows How Phone Carriers Lost Out on $33 Billion : bloomberg.com
• Mobile Is The Future Of Everything : forbes.com
• LinkedIn: 81% of Small and Medium-‐Sized Businesses Use Social Media : mashable.com
• Hair-‐Raising Subway Ad Blows Away the Compe66on : mashable.com
• Marke6ng People Vs Sales People : linkedin.com • ADP Tops Category Again on FORTUNE's List of the World's Most
Admired : prnewswire.com
LinkedIn Members in a Sales Function are talking about a diverse set of professional topics
LinkedIn Internal Data based on Member shares from 2/1 through 2/28
human resources
adver3sing
mobile devices
leadership
cloud compu3ng
Top Trending Topics (February 2014)
©2013 LinkedIn Corporation. All Rights Reserved.
Example Ar3cles per Trending Topic
• 4 Big Reasons to Overhaul Your Social Media Marke6ng in 2014 : inc.com
• Four Important Digital Marke6ng Trends for 2014 : smallbusiness.yahoo.com
• Facebook to Marketers: Get Smarter With Your Crea6ve : adage.com
• LinkedIn: 81% of Small and Medium-‐Sized Businesses Use Social Media : mashable.com
• You Can't Handle the Crea6ve : linkedin.com • 5 Myths about Introverts and Extroverts at Work : linkedin.com
• WhatsApp Shows How Phone Carriers Lost Out on $33 Billion : bloomberg.com
• Yahoo's New Long Game: Contextual Search : mashable.com
• There Has Never Been a BeWer Time for CIOs to Fix IT's Reputa6on : huffingtonpost.com
• Cloud boom is on for real, researcher says : gigaom.com
LinkedIn Members in a Marketing Function are talking about a diverse set of topics
LinkedIn Internal Data based on Member shares from 2/1 through 2/28
cloud compu3ng
mobile devices
leadership
adver3sing
web marke3ng
Top Trending Topics (February 2014)
©2013 LinkedIn Corporation. All Rights Reserved.
Example Ar3cles per Trending Topic • Cloud boom is on for real, researcher says : gigaom.com • 5 lessons for CIOs in the age of the cloud : gigaom.com
• Google Launches Project Tango Smartphone To Experiment With Computer Vision And 3D Sensors : techcrunch.com
• Google aims for a basic $50 modular phone next year, dishes more on Project Ara : venturebeat.com
• Surviving a Conference Call : online.wsj.com • 5 Myths about Introverts and Extroverts at Work : linkedin.com
• WhatsApp Shows How Phone Carriers Lost Out on $33 Billion : bloomberg.com
• Mobile-‐First Is Old News. Think Planorm-‐First. : linkedin.com
• The World's Top 10 Most Innova6ve Companies in Big Data : fastcompany.com
• Facebook + WhatsApp = The Ul6mate Spying Machine? : linkedin.com
LinkedIn Members in the High Tech Industry are talking about a diverse set of professional topics
LinkedIn Internal Data based on Member shares from 2/1 through 2/28
big data
mobile devices
leadership
android
cloud compu3ng
Top Trending Topics (February 2014)
©2013 LinkedIn Corporation. All Rights Reserved.
Example Ar3cles per Trending Topic
• Millionaires See Real Estate as Top Investment for 2014 : bloomberg.com
• Wealthy Americans pick real estate as best investment for 2014 : bizjournals.com
• The 5 Worst Things You Can Do Before Buying a Home : realtor.com
• Mortgage Availability Improves : realty6mes.com
• My Goldman Sachs Post-‐trauma6c Stress Disorder : linkedin.com • The World's Top 10 Most Innova6ve Companies in Finance :
fastcompany.com
• BuffeW's annual leWer: Learn from my real estate investments -‐ The Term Sheet : finance.fortune.cnn.com
• There’s More Cooling Going on Than Just the Weather | Northwestern Mutual : u.nm.com
• Re6rement Savings Tricks Anyone Can Use : forbes.com • Northwestern Mutual Voice: Women Need To Take An Ac6ve
Role In Re6rement Planning : forbes.com
LinkedIn Members in the Financial Services Industry are talking about a diverse set of topics
LinkedIn Internal Data based on Member shares from 2/1 through 2/28
Top Trending Topics (February 2014)
re3rement
investments
finance
loans
real estate
©2013 LinkedIn Corporation. All Rights Reserved.
Example Ar3cles per Trending Topic
• 5 Myths about Introverts and Extroverts at Work : linkedin.com • You Can't Handle the Crea6ve : linkedin.com
• Is ANY Job BeWer Than NO Job? : linkedin.com • Ten Ways Companies Drive Away Talent : forbes.com
• Cloud boom is on for real, researcher says : gigaom.com • 5 lessons for CIOs in the age of the cloud : gigaom.com
• One Need No One Can Afford to Ignore : linkedin.com • 6 Secrets of Highly Op6mis6c People : linkedin.com
• CVS Plans to End Sales of Tobacco Products by Oct. 1 : ny6mes.com
• 5 Technological Breakthroughs Changing the Future of Doctor-‐Pa6ent Rela6onships : linkedin.com
LinkedIn Members in an Individual Contributor role are talking about a diverse set of professional topics
LinkedIn Internal Data based on Member shares from 2/1 through 2/28
healthcare
self-‐esteem
cloud compu3ng
recruiters
leadership
Top Trending Topics (February 2014)
©2013 LinkedIn Corporation. All Rights Reserved.
Example Ar3cles per Trending Topic
• How To Get Your Employees to Think Strategically : inc.com • 5 Myths about Introverts and Extroverts at Work : linkedin.com
• The 7 P’s To Start Your Business : linkedin.com • Why Daydreamers Will Save the World : linkedin.com
• CVS Plans to End Sales of Tobacco Products by Oct. 1 : ny6mes.com
• Obamacare Spurring A New Genera6on Of Healthcare Startups : techcrunch.com
• Google Launches Project Tango Smartphone To Experiment With Computer Vision And 3D Sensors : techcrunch.com
• Google Is Already in Our Nests : linkedin.com
• The World's Top 10 Most Innova6ve Companies in Retail : fastcompany.com
• Why Digital Is Grabbing a Bigger Share of Consumer Product Budgets : adage.com
LinkedIn CXO Members are talking about a diverse set of topics
LinkedIn Internal Data based on Member shares from 2/1 through 2/28
online adver3sing
android
healthcare
entrepreneurship
leadership
Top Trending Topics (February 2014)
©2013 LinkedIn Corporation. All Rights Reserved.
Example Ar3cles per Trending Topic
• Why Daydreamers Will Save the World : linkedin.com • The 7 P’s To Start Your Business : linkedin.com
• 5 Myths about Introverts and Extroverts at Work : linkedin.com • How To Get Your Employees to Think Strategically : inc.com
• VC 'Startup Secrets' Revealed : linkedin.com • Why Canada is where smart VC money is going in 2014 :
venturebeat.com
• LinkedIn: 81% of Small and Medium-‐Sized Businesses Use Social Media : mashable.com
• Hair-‐Raising Subway Ad Blows Away the Compe66on : mashable.com
• 8 things Google Cloud could do to freak Amazon out : gigaom.com
• 5 lessons for CIOs in the age of the cloud : gigaom.com
LinkedIn Small Business Owner Members are talking about a diverse set of topics
LinkedIn Internal Data based on Member shares from 2/1 through 2/28
cloud compu3ng
adver3sing
venture capital
leadership
entrepreneurship
Top Trending Topics (February 2014)