Using LinkedIn

Presented By:Bruce JonesCEO,

Social Media Knockout Series: Round 5

LinkedIn Facts

• There are 450 million LinkedIn members in the world

• 2 new LinkedIn members are added every second

• 30,000 long-form posts are added every week

• You can increase your profile views 14x just by adding a picture

Source

Why Use LinkedIn?• To help with employment: find a job/fill a job• Find new customers• Stay up to date in your industry• Every company needs a brand ambassador • Show off yourself and your business

Optimizing Your LinkedIn

Profile

Professional head

shot

Searchable headline that shows what

you do

• Click to expand• Use work email

as primary and personal email as secondary

• Add up to 3 websites (can link to different pages on company website)

Shorten persona

l URL

• Your chance to showcase yourself/company

• Know Your Audience

• Take advantage of the allotted space

• Explain/tell stories that you can’t convey in a resume

• Use keywords people are searching for

Additional Resource: How To Write The Perfect LinkedIn Summary

Summary

Make sure to select company

page when adding jobs

Add an explanation/descr

iption

Add past jobs too

Tip: Make sure the jobs you have on LinkedIn match

your resume

Honors and

Awards

Use this section to

showcase any awards or

achievements you have

earned. If this does not

apply to you leave it blank

Volunteer Experienc

e

• Provide your volunteer experience, charity work, or any causes you support

• If don’t have anything for this section, Go Volunteer!

Organizations

• Include any organizations/clubs you have been a part of

• If you are looking for an organization to be a part of: look into your local Chamber of Commerce or Eventbrite for groups/meetups

• Add all 50 skills

• Use terms you want to be searched for

• Other members can endorse you for those skills

Skills

Select your school’s official page

Add relevant courses

GPA: 3.5 and above-

YesUnder 3.5-Optional

Add any additional

schools you have

attendedAdd

certifications if

applicable

Recommendations

• General rule: give 2 and you will probably get 1 back

• NEVER ask to be recommended – it looks unprofessional

• Recommendations you give others will be on their profile – giving you a chance to be seen by prospective clients/employers/networking individuals

Shows all recommendations you have received/given

Company LinkedIn

Pages

Company Pages

How to set up: Interests> Companies> Create

You need an email address that matches your domain

Blogs and Presentations:

Add blogs and SlideShare presentations to personal page – Share them as updates on company page

Insert Logo Here 100 x 60 pixels

Share blogs, news,

pictures, videos etc.

with followers

Include a thorough company descriptio

n

Company Image 646 x 220 pixels

How to edit

company page

The Back End Of Editing

Recent updates will

populate here

Fill in the blanks in the back

end

Interacting on LinkedIn

InteractingGroups

• Find out what groups your network/target audience is in

• Choose what groups show on your profile• Participate in discussions

Sharing Updates

• Share updates from your company page• Interact with other peoples updates

Growing Your Connections

• After you collect someone’s business card connect with them on LinkedIn

• Always send a personal message when requesting a connection

• Import contacts from your email – Be careful not to send to whole email list

• Import an already existing email list

• Don’t spam someone with a sales pitch as soon as they accept your connection request

• You can export a list of your connections emails if you need to email them outside of LinkedIn

Additional ResourcesCanva: Create graphics

Free Stock Images: Never use Google Images!

Bitly: Shorten URLs and track traffic

ABOUT DESIGN & PROMOTE

• For more than 8 years we have been creating engine optimized websites that convert more visitors into customers.

• When you work with us, you work with a team of experts in graphic design, marketing, search engine optimization and social media.

• View our portfolio here.

GET ON OUR LIST!

www.designandpromote.com/our-seminars/

FacebookConnect With Us: LinkedIn Twitter Google+