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- TEXT-North Carolina-

January 2009

Genevieve Schambach

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Thursdays from 5:30-9:30 on Wachovia Square

April 10th-August 28th

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The event is a summertime series held every Thursday 4/10/08 through 8/28/08 on Wachovia Plaza featuring live

music.Sponsorship Includes:

Logo Inclusion in Broadcast Media (WAXN, WLNK)

Logo Inclusion in all print advertising (Creative Loafing)

Logo inclusion in all web marketing

Prominent Signage at the Event

20 weekly VIP passes

Exclusive Afterparty Rights (Alley Cat)

Product Available in Private VIP room only

Sponsored Tent for Consumer Interaction

Event Overview

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Stoli Photo Booth

Savor the Flavor… Savor the Moment

Take Home a Free Photo!

Stoli Photo Booth

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Featuring Stoli Elit and a Stoli Flavored

cocktail

100 Consumers sampled each week

Networking Opportunity for top

PR Accounts

Alive After 5 VIP- sponsored by Stoli Elit

V.I.P Sponsorship

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Interaction Between Consumers and Brand Ambassador:

Derive Email list-serve for future Industry Parties (100 +

Emails a week)

Discuss launch of Stoli Blackberi and launch party

Photo of Consumer is instantly printed and presented in a Stoli

photo-frame

Way to invite consumers to the “After Party” at Alley Cat

Consumer Interaction

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Bar Industry Party

Goal: Put on Industry event for bartenders in Charlotte

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Creative Loafing Ads

¼ Page Ad Run 2 Weeks Prior to Event

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½ Page Ad Run the Week Prior to Turkey Fest

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Invitation

VIP Passes, given to bar managers & staff for 3 Free drinks at the event

General Public Invitation

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E-Vite

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Facebook Invite

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Creative Loafing Events Page

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Charlotte Observer Events Page

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Carolina Panthers Players at Turkey Fest(Dante Rosario & John Beason)

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Let the Bartending

games begin!

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Celebrity Judges: Charlotte Observer’s Paid To Party Columnist, FOX Charlotte TV Personality, 96.1 The Beat Hosts, Creative Loafing Columnist,

Carolina Panther’s NFL Player

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Best Tasting ABSOLUT Cocktail Competition

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Follow-up Ad in Creative Loafing

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A Culinary Affair- Asheville, NC

12 Restaurants in Asheville paired their entrees with a drink recipe using Pernod Ricard brands:

Bourbon: Wild Turkey 101Whiskey: JamesonGin: BeefeaterVodka: ABSOLUTCordials: Hiram Walker

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Elegance

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The Main Event

Attendance: 250 ConsumersRestaurants: 12Courses: 15Bottles Depleted: 35

Executive Chefs from Top Restaurants in Asheville, NC

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Pernod Ricard – Brand Exclusivity

ABSOLUT Bar Mat!

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Networking

Our involvement with this event established full membership to the Asheville Chamber of Commerce for Southern Wine & Spirits- NC.

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ABSOLUT Bloody Mary’s

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Bridal Fashion ShowAsheville, NC

Martini Menu

Something BorrowedAbsolut Pears, Mandrin, Triple Sec,

LimeAnd Cranberry Juice

Something Blue Absolut Citron, Blue Curacao Liqueur,

lime juice

Wedding Cake MartiniAbsolut Vanilia, Triple Sec & Pineapple

Juice

Mother of the Bride MartiniAbslout Mandrin, Pineapple Juice,

Splash of Cranberry

Blushing Bride MartiniAbsolut Raspberri, Grapefruit Juice, Splash of Sour, Splash of Cranberry

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Bridal Fashion Show

Event Details: - 210 Consusmers- ABSOLUT Martini Bar- 26 Local Vendors- 14 Bottles Depleted

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Bridal Fashion Show

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ABSOLUT Mango Launch Party

Back of Invitation

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Venue: The Sunset Club

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ABSOLUT Mango gift bags given to

guests with Mango T-shirt

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400+ Consumers by Invitation Only

Poured through 53 Bottles of

ABSOLUT Mango!

(Just under 5 cases)

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Mango Martini Menu

ABSOLUT Mango Mojito

ABSOLUT Mango, Lime Sours, Top with Soda Water, Garnish with Mint & Mango Chunks

ABSOLUT Mango BreezeABSOLUT Mango, Triple Sec, Pineapple Juice &

Cranberry Juice

Mango Madness Martini ABSOLUT Mango, Triple Sec, Mango Puree, Lime

Sours, Garnish with Fresh Mangos

Mango Flirtini ABSOLUT Mango, Peach Schnapps, Pineapple

Juice, Float Champagne

Chocolate Mango Martini ABSOLUT Mango, Kahula, Crème da Cacao,

Godiva, Splash of cream, Garnish with Chocolate Mango Chunk, Layer Chocolate Sauce in Glass

ABSOLUT Mango FizzABSOLUT Mango with a twist of Lemon-Lime Soda

Sweet Mango TeaABSOLUT Mango, Sweet Tea, with a Twist

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Mango Inspired Appetizers

Chocolate Fondue Fountain

Mango Salsa

Mango Slices

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Mango Hookah offered in VIP

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Genevieve Schambach- Market Manager - North CarolinaLegacy Marketing Partners

 Cell: 513.300.3478  gschambach@legacymp.com

www.legacymp.com