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Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest Service New American Communities E-Search Conference December 10, 2002
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Page 1: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Linking Community-BasedEntrepreneurial Development

and Natural Resource Management

Ruth McWilliamsNational Sustainable Development Coordinator

USDA Forest Service

New American Communities E-Search Conference

December 10, 2002

Page 2: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Entrepreneurship

Focuses on individuals or groups…not businesses

Applies to public as well as private sectorPublic role – Building communitiesPrivate role – Building businesses

(Center for Rural Entrepreneurship)

Page 3: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Entrepreneurial Development

U.S. is one of the most entrepreneurial countries in the world

(Kauffman Center for Entrepreneurial Leadership)

Key individual attributes:Motivation – spark, vision, drive, energyCapacity – business skills, networking, partnering

(Center for Rural Entrepreneurship)

Page 4: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Community Roles

Create positive community climate for entrepreneurship

Provide basic community infrastructure, keeping pace with needs

Package community support for local entrepreneurs

(Center for Rural Entrepreneurship)

Page 5: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Sustainability as the Goal

Starts with a commitment to the land

Links people and natural resources

Addresses all sectors and functions of society

Embraces civic involvement

Creates opportunities and preserves choices

Page 6: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Sustainable Development

Is present and future oriented

Connects environmental, social, and economic concerns

Is place-based

Page 7: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Present and Future Oriented

“…the capacity to meet the needs of the present without compromising the ability of future generations to meet their own needs”

(Brundtland Commission, 1987)

Page 8: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Environmental, Social, and Economic Dimensions

“…to enhance human productivity, reduce poverty and foster economic growth and opportunity together with environmental quality”

(U.S. Government Vision Statement for World Summit on Sustainable Development, 2002)

Page 9: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Place-Based

“We believe sustainable development begins at home…”

(U.S. Government Vision Statement for World Summit on Sustainable Development, 2002)

Page 10: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Conservation in the

21st Century

Short- and long-term focus Comprehensive / simultaneous

solutions Public and private sector

collaboration Place-based actions at multiple

scales

Page 11: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

USDA-Forest Service Mission

“Sustain the health, diversity, and productivity of the nation’s forests and grasslands to meet the needs of present

and future generations”

(FS Strategic Plan, 2000 Revision)

Page 12: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Land Type in the United States

Other26% Croplan

d20%

Forestland28%

Rangeland26%

(FS RPA Assessment, 2000)

Page 13: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Forest Land Ownershipin the U.S.

Non-IndustrialPrivate

Landowners52.2%

Federal Government

27.4%

State & Local Government9.3%

Forest Industry9.1%

(FS RPA Assessment, 2000)

Page 14: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Stakeholders

Federal agencies Tribal, state, and local units of

government Private landowners Business and industry Conservation and environmental

groups Regional and community-based

organizations Other citizens

Page 15: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Forums and Networks

Multi-stakeholder Roundtables Communities Committee of the 7th

American Forest Congress National Network of Forest

Practitioners National Urban & Community Forestry

Advisory Council Alliance of Community Trees Lots more!

Page 16: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Criteria for Sustainable

Forest Management

Biological diversityProductive capacity of forest ecosystemsForest ecosystem health and vitalitySoil and water resourcesForest contribution to global carbon cyclesSocio-economic benefitsLegal, institutional, and economic framework

(Montreal Process, involving 12 countries including U.S.)

Page 17: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

History of U.S. Commitment

1992 Earth Summit

1993 International Seminar of Experts; and Presidential Decision

1995 Santiago Declaration

1999 Roundtable on Sustainable Forests

2000 Federal Interagency Cooperation

2003 National Report on Sustainable Forests

(Check FS webpage for document with more history)

Page 18: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Roundtable on Sustainable Forests

National multi-stakeholder forum focusing on sustainable forest management through:

Better data Better information Better decisions

(Website: http://www.sustainableforests.net)

Page 19: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Multiple Sector-Based Efforts

Forests

Rangelands

Minerals / Energy

Water

Page 20: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Resource-Related Issues

Forest fragmentation and conversion, especially in urbanizing areas

Water quality and quantity, and watershed restoration

Fire prevention and restoration, especially in the wildland/urban interface

Page 21: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Resource Issues, continued

Exotic and invasive plants replacing native systems

Stewardship jobs and business opportunities

Forest land ownership changes Ecological benefits as

community services

Page 22: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Local to Global Actions

Local Unit Criteria & Indicator Development (LUCID)Community-based measurementState resource planningEco-regional and national-level

assessmentsUnited Nations Forum on Forests (UNFF)

Page 23: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Leadership Issues

Address issues broad in scope Work at multiple scales Work across boundaries Work with reduced resources Mobilize partners and stakeholders Work for meaningful outcomes

Page 24: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Challenge

Make sustainable forest and

resource management real

to people where they live, work,

and play in urban, suburban,

and rural places

Page 25: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Basic Premises

Vital communities are part of healthy ecosystems

No community is in and of itself sustainable

Communities represent a scale and set of interactions that people can comprehend and affect

Page 26: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Sustainable Community Model

EnvironmentEnvironmentEconomyEconomy

SocietySocietyEnvironmentEnvironment

EconomyEconomy

SocietySociety

(Maureen Hart, Sustainable Measures)

Interconnected and Interconnected and integrated integrated

Page 27: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Grassroots Opportunities

Strengthen rural-urban linkages through regional cooperation

Protect “working lands” in rural as well as urbanizing areas

Integrate “green infrastructure” into local and regional plans

Educate landowners about sustainable resource management practices

Page 28: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Opportunities, continued

Unlock small business alternatives Reduce water pollution from land-

based activities through agroforestry

Address the impact of invasive species on agricultural and natural resources

Foster intergovernmental and civic involvement in sustainable resource management

Page 29: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Benefits of Collaboration

Add expertise and resources to process

Gain additional perspectives on solutions

Develop common information and data bases

Build ownership and support for decisions

Develop trusting relationships

Page 30: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Forest Service Vision

“People working together, sharing knowledge and resources,

to achieve desired futures for our forests and communities.”

(FS National Collaborative Stewardship Team, 1997)

Page 31: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Many Approaches

Search Conferencing / Participative Design Workshops

Communities of Interest / Open Space Decision-Making

Collaborative Learning Economic Renewal Lots of ‘home grown’ methods

Page 32: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Multiple Community Concepts

Communities of Place

Communities of Interest

Page 33: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Spectrum of Methods

Assisted negotiations e.g., facilitation, mediation,

conflict assessment

Consensus-based processes e.g., community-based

collaborations, negotiated rulemaking, policy dialogues

Page 34: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Public & Private Investments

Sustainability

ConservationPractices

Landowner Planning

PublicEducation

Community Planning

Development Tools

Page 35: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Collaboration Lessons

Build common ground Create new opportunities for interaction Craft meaningful, effective, and enduring

processes Focus on problem in new/different ways Foster sense of responsibility and

commitment Remember…partnerships are people Use proactive and entrepreneurial approach Get help…give help (Wondolleck and Yaffee)

Page 36: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Collaboration Needs

Commitment – Support innovators Internal communication – Involve

staff in projects External communication – Do

outreach to key stakeholders Competence – Provide training and

technical support Credibility – Fund and do monitoring

(Brett KenCairn, Indigenous Community Enterprises)

Page 37: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Measuring Progress

Progress Triangle

Procedures

Relationships

Substance

(Steve Daniels on Collaborative Learning)

Page 38: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Desired Community Indicators?

Increased use of the skills, knowledge, and abilities of local people

Strengthened relationships and communication Improved community initiative, responsibility,

and adaptability Developed appropriately diverse and healthy

economies, including family-wage jobs and locally owned businesses

Sustained healthy ecosystems with multiple community benefits

(FS Economic Action Programs Strategic Plan, 2000)

Page 39: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Recap of Key Concepts

Entrepreneurship Sustainable development Sustainable forest /

resource management Collaboration Measurement Criteria and indicators

Page 40: Linking Community-Based Entrepreneurial Development and Natural Resource Management Ruth McWilliams National Sustainable Development Coordinator USDA Forest.

Contact Information

Ruth McWilliamsNational Sustainable Development CoordinatorUSDA – Forest Service1400 Independence Avenue, S.W.Stop Code 1123Washington, D.C. 20250-1123

Phone: 202/205-1373; Fax: [email protected]/sustained


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