1
Liquor Control and Licensing Branch
Randy Brown
Manager, Liquor Manufacturing
Compliance & Enforcement
Jason Clarke – Senior Licensing
Analyst
Wineries – Brewers – Distillers
Province of British Columbia
Canada
2
Canada’s West Coast Beauty
3
• Brewers – 163
• Distillers – 71
• Wineries – 357
• 591 Licensees
• Industry in growing
4
• Global wine production is 28.4 billion litres of which Canada represents 0.5%
(100% Canadian/VQA and ICB)
• Global wine export value is $33.3 billion of which Canada represents 0.3%
• Global wine export volume is 11.7 billion litres of which Canada represents 0.7%
• Top 5 wine exporters by value are France, Italy, Spain, Chile and Australia.
Canada is ranked 26th.
• In 2016, Canadian exports totaled 71.4 million litres, valued at $80.2 million.
• Exports of Canadian wine have grown from $41.2 million in 2012 to $80.2
million in 2016. Over the period 2012‐2016 have increased in value by 94.6%
and in volume by 172%.
• Icewine is Canada’s Trademark – 24% of our export volumes.
5
6
• In Canada 2012 – 2016 increase in Brewers from 379 – 775. • BC increase 25 % in the last 4 years. • Ontario by comparison has 240 brewers • Domestic Beer Sales down .07 % (20M HL) • Import sales up 1% • Domestic consumption down 2% • Trends are moving to cans • US has over 5000 craft brewers – 16% increase in the last 18 months • Trend BC Craft beer expanding into the interior
7
• 2016 Production = cases of spirits sales =
2,921,677 ( 9 litres)
• Vodka, whiskey, rum, liqueurs and gin are
top five.
• Craft distilling movement in US is growing
significantly
8
Farmers to Liquor Producers
• Wineries – largest sector
• Brewer and Distillers – growth sector
9
Capital – Product – Marketing
• Know your market – customer and
competition
• Lack of knowledge
• Differentiation in a crowded market
10
• Liquor Control and Licensing Branch • Liquor Distribution Branch – sales agreement, mark up
schedules • Canada Revenue Agency – Excise • Agricultural land Commission • BC Wine Authority • Canadian Food Inspection Agency – labelling standards
11
Where do I start?
• Completed Application package submitted to LCLB
• Assignment of Case Manager - Review process
• IF Lounge/SEA applied for wait for local government review and resolution
• LCLB notifies LDB which initiates their process
• Approval in Principle stage
• If resolution received Approval in Principle sent out / or Site and Community stage
for lounge/SEA Set up final inspection
• Local Inspector inspection / any issues sent back to Case Manager
• licencing fee paid
• Final approval and licensed issued
12
https://www2.gov.bc.ca/gov/content/employment-business/business/liquor-regulation-licensing/bc-liquor-licensing-
forms
• Submit application including all required documentation and the application fee to the Liquor
Control and Licensing Branch (LCLB)
• Questions toll-free at 1-866-209-2111.
• Process takes an estimated 4-6 months. An incomplete application will delay processing time.
• Endorsements - lounge and/or special event area , picnic endorsement
• Manufacturer Terms and Conditions handbook.
• Note: Some of the information you submit to LCLB in your application package will be
provided to the Liquor Distribution Branch (LDB). LDB will use this information to classify your
business (Land-Based Winery, Commercial Winery, Brewery, Brewpub, Craft Distillery,
Commercial Distillery),
13
Questions
