LIS CHANNEL – is a wide-coverage broadcast channel and advertisement firm represented in more than 250 popular restaurants of the segments DELUXE and MIDDLE in Moscow..

Today our company has a large disposal of more than 1,000 screens of exclusive television commer-cial advertisements and broadcasts.

On average, our target audience consists of 3,500,000 viewers per month.

TV LIS CHANNEL – is a unique video transmission platform of the world´s most famous events, fash-ionable Moscow and Hollywood parties, recent film premieres, deluxe fashion brand shows, new ar-chitectural projects, excursions to exotic countries, latest gadgets and accessories, world class art salons and exhibitions, backstage shootings, covers as well as world concert tours and other type of events.

men’s toys unique automotives, yachts and “men toy” concepts

Live content of TV LIS CHANNEL

art overview of the cultural life: art, galleries, exhibitions

cinema

jet set

other capitals in the world

voyage must-see travels around the most interesting places

of the world

fashioncollection campaigns of fashion designers from Rus-sia and the world as well as backstage impressions

timeless history of brands, interesting facts

announcements of events, spectacles, concerts and vernissages

history biographies of famous, outstanding and religious personalities of the music sphere, cinema, art and

politics

backstage backstage shootings, fashion clips, magazine covers

gadgets most interesting from the high-tech world, gadgets

and innovations

natureunique videos of nature and wildlife

Live content of TV LIS CHANNEL

fash

ion

jets

etsp

ort

backstage

animals

advertising

(~2,25min)

archi

men’s

Advertisement structure of the TV CHANNEL

Advertisement hours of the TV CHANNEL consist of:— content * (changing every two weeks) - 70%— commercial blocks – 30%

* Content is update every two weeks.

s

ts

o

c

animals

i

15 min

15 min

t

ADVERTISING

advertising (~2,25m

in)

advertising (~2,25min)

Audience / Target Group

3,500,000 unique viewers per month

Social-demographic structure of the DELUXE target group

Social-demographic structure of the MIDDLE target group

income

age

gender

28-45 under 28 over 45 28-45 under 28 over 4550% 40% 10% 21% 74% 5%

42%58%

56%44%

womanmen

womanmen

upper class

rich

medium class

below medium class

0%

15%

55%

30%

30%

55%

15%

0%

22%

3%

22%

57%

18%

upper class

rich

medium class

below medium class

TV LIS CHANNEL combines the advantages of TV and outdoor advertising and thus allows to influence the consumer behaviour using visual and emotional channels of information.

TV LIS CHANNEL gives a great opportunity for cooperation in the sphere of ad-vertisements and communications:

— direct advertisement placement in Deluxe and Middle class restaurants— placement of video commercials— placement of posters— branding within TV products— full-cycle video production

The effectiveness of the advertising communication is guaranteed by direct access to its high-purchasing power costumers and by broad geographic coverage.

Implemented Cases

Advertising campaign Intimissimi Advertising campaign Calzedonia

Implemented Cases

Advertising campaign Vertu Advertising campaign Chivas

Implemented CasesAdvertising campaign Cadillac Advertising campaign S. Pellegrino

Implemented CasesAdvertising campaign Kado Karim Advertising campaign Donstroy

Implemented Cases

Advertising campaign Jumeirah Advertising campaign Emirates

LIS CHANNEL for jewellery brand Alexander Arne.

Special projects

Special projects

LIS CHANNEL for Instyle Russia. Natalya Chistyakova-Ionova.

LIS CHANNEL & Hennessy. Private dinner in New Manezh.

“GQ Men of the Year 2015” supported by Audi.

Special projects

Premiere of “Skazki Pushkina” in Theatre of Nations. Breguet cocktail.

LIS CHANNEL & Breitling. Cocktail in honor of opening new boutique on Petrovka. Special video for history of the brand.

Special projects

LIS CHANNEL & Martini. Porsche Martini Quest and final racing in Monza.

LIS CHANNEL & YSL. Premiere of the new parfume Black Opium in Tsvetnoy market.

Special projects

LIS CHANNEL & Nivea. History of the brand.

LIS CHANNEL & TIffany&Co. History of the brand.

Special projects

—70,4% of our auditory groups, who frequently visit restaurants, do not go to the cinema

— 40% do not visit parks

— 32,5% do not read the press

— 18,8% do not listen to the radio

— 8% do not watch TV (33,4% of frequent restaurant visitors do not watch TV daily)

— 9% do not visit internet sites more than once a month or less

Audience interaction with different types of media

0

20

40

60

80

100

120

140

160

180

200

49,6 50,4

11,116,8

10,1 7,0 3,7 0,910,4 15,3 10,5 7,6 3,6 3,0

74,0

26,0

2,3

37,6

60,1 56,243,8

17,5

47,2

34,3

Audience

30,5% of Muscovites regulary go to restaurants.

index of coincidence % audience

wom

an

men

men

/16-

24

men

/25-

34

men

/35-

44

men

/45-

54

men

/55-

64

men

/65+

wom

an/1

6-24

wom

an/2

5-34

wom

an/3

5-44

wom

an/4

5-54

wom

an/5

5-64

wom

an/6

5+

wor

k

does

n’t w

ork

elem

enta

ry e

duca

tion

seco

ndar

y ed

ucat

ion

mas

ter/b

ache

lor

mar

ried

singl

e

0

2 000 000

4 000 000

6 000 000

8 000 000

10 000 000

12 000 000

LISCHANNEL

0,31

0,68

1,35

1,01

9,56

** ** ***

***** ******

Comparison of different indoor advertisement places

Reach potencial

reach

AEROEXPRESSAIRPORT

BUSINESS CENTER

CINEMA

budget price per 1 contact

Property

97,5

39,6

53,4

10,5

230,4

43,6

33

30,7

74,1

33

46,2

45,9

64,2

36,3

46,7

42,8

28

38,1

• 230,000 Moscovites, who plan to buy an apartment in the nearest 6 months, are the auditory of TV channels.• 10,000 persons, who bought a house within the last 6 months, belong to the audience of LIS TV CHANNEL.

Bought an apartment for the past six months

Build an apartment for the past six months

Did renovation for the past six months

Bought a house for the past six months

Planning to buy apartments in the next six months

Planning to do repair of the house in the next six months

Planning to buy a house in the next six months

Bought an apartment for the past six months on the own savings

Planning to buy apartments on the own savings

audience, k

reach, %

53,4

58,6

165,1

535,9

52,8

37,8

39,3

45,4

41,1

37,9

Automobiles

• 38% of persons, who plan to buy a car with a value of more than 1,500,000 roubles, are regular restaurant visitors.

Three and more cars in family

The bought a new car three months ago

They bought a new car 6 months ago

Planning to buy new car in the next 6 months

Planning to buy new car more than 1 500 000 rub.

audience, k

reach, %

Jewellery creations

Our target audience is also familiar with brands of jewellery creations. A potentially high amount of people not thinking about the carrying out of the buying process is lower than the amount of those who already bought jewellery in the past half year. In fact, our target audience decides to buy jewellery spontaneously. Consequently, it is very important for the jewellery brands to be in the “top of mind”.

Purchase jewellery for six months

Plan to buy jewellery in the next six months

Well know all jewellery brands

592

310,4

2703,2

35,8

43,8

34,1

audience, k

reach, %

20,4

37

26,6

23,3

24,2

146

150

127

119

144

Watches

The most significant parameters in choosing watches for those who frequent restaurants is the design and the brand. For this audience, the design and quality is more important than the price.

manufacturing country

design

manufacturer’s warranty

price

brand name

audience, k

reach, %

Medicine

The most determining parameters in choosing a medical clinic for our target audience is the service quality.

range of services

quality of service

location

reputation

prices

36,8

30,1

29,2

40,1

26,7

1151,1

943,5

913,4

1254,7

835,9

audience, k reach, %

0

10

20

30

40

50

60

70

80

10:1

5 - 1

0:30

10:4

5 - 1

1:00

11:1

5 - 1

1:30

11:4

5 - 1

2:00

12:1

5 - 1

2:30

12:4

5 - 1

3:00

13:1

5 - 1

3:30

13:4

5 - 1

4:00

14:1

5 - 1

4:30

14:4

5 - 1

5:00

15:1

5 - 1

5:30

15:4

5 - 1

6:00

16:1

5 - 1

6:30

16:4

5 - 1

7:00

17:1

5 - 1

7:30

17:4

5 - 1

8:00

18:1

5 - 1

8:30

18:4

5 - 1

9:00

19:1

5 - 1

9:30

19:4

5 - 2

0:00

20:1

5 - 2

0:30

20:4

5 - 2

1:00

21:1

5 - 2

1:30

21:4

5 - 2

2:00

22:1

5 - 2

2:30

22:4

5 - 2

3:00

23:1

5 - 2

3:30

23:4

5 - 0

0:00

00:1

5 - 0

0:30

00:4

5 - 0

1:00

17:1

5 - 1

7:30

17:4

5 - 1

8:00

18:1

5 - 1

8:30

18:4

5 - 1

9:00

19:1

5 - 1

9:30

19:4

5 - 2

0:00

20:1

5 - 2

0:30

20:4

5 - 2

1:00

When people spend time in restaurants

size of the target audience, in thousands.

How LIS CHANNEL looks in restaurants

www.lischannel.ruInstagram: @lis_channel

+7 (495) 789-45-11