Getting your app off the ground

Techsylvania, Cluj, May 23, 2016 Lisa Enckell, @enckelli

What’s your go-to market strategy?

Strategy ≠ tactics

Positioning

“The act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s mind”

Positioning

Who is it for (target audience)?

What is it (category)?

What does it offer (benefits)?

Positioning

Everyone

Target audience

Target audience

Pick your “Katie”

Category

The period tracker Clue

Create a new category

Who are the competitors?

POP and POD

1. Your category

2. One competitor

3. Three POPs (points of parity)

4. Three PODs (points of difference)

bit.ly/lisascourse

Thank you!

Techsylvania, Cluj, May 23, 2016 Lisa Enckell, @enckelli