Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet

Recruiting Recruiters(DIY)

@LisaMariJonesBarclay Jones

Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet

Any Rec2Recs in the room?

Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet

Do you do yourown recruitment?

If you use a rec2rec– why? £?

Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet

Attract, Search, Question

Make your business (and you) approachable

Check them out – and ask the right questions!

Actively search

Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet

Are you actually “approachable” online?

“Our business thrives because we have the best recruiters working for us, so please

get in touch if you’d like to discuss how you work for us”

What message is the above saying to your candidates, clients and ideal talent?

Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet

Takeaways for Approachability• You and the other managers’ LinkedIn profiles• Your LinkedIn company page services and regular

updates (and banners) – remember your followers!• Clearly Facebook!• Regular tweets / pins• Email signatures• Website (is your Meet the Team page “you”?)

Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet

Search Jobs advertised – who and how? (Decent

quality?)

Recruiter license anyone?

“Top” staff

How influential are they?

Your company followersThe followers of your competitors

Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet

Ask the right questions• Aren’t they “digital recruiters” now?• You don’t ask them if they recruit, so don’t ask them if

they use social media• Competency-based questions (like for your externals)• If they’re “rogue” now, they’ll be “rogue” with you• “Tease” out answers about privacy• Check if you’re hiring a hairdresser!

Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet

Due Diligence• How do they “look” online?• What is their Twitter following like?• How have they sourced jobs using social media?• How do they source talent using social media?• How do they advertise their roles?• Have they ever won a client through social media

activity?• What stats (proof) have they got to demonstrate?

Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet

Case study• 45 head recruitment agency• £75k last year on rec2rec• None of the recruits are there now• The recruits who approached direct:

o Researched the brando “Bought in to” the brando Are still with the recruitero Are doing “great”

Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet

Internal Recruitment

I dare you to have innovative tech to attract the best talent

Question

Search

Attract

Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet

Recruit your own talent?

• Build a platform to be found

Recruit

• Actively source

the • Ask the right questions

Recruiter

Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet

Lisa Jones www.barclayjones.com

www.barclayjones.com/blog @LisaMariJones

Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet

Any questions?

@LisaMariJones 0333 9000 987hello@barclayjones.com