The 4th PIM International Conference March 3, 2021

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List of Articles

The 4th PIM International Conference March 3, 2021

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A - Agriculture

No. Title Name - Surname Department Page

1 FERMENTATION PROFILE OF THAI COCOA BEANS Chaiwat Piankarn Ruamporn Liamkaew Korawit Chaisu Chiu-Hsia Chiu

Faculty of Food Business Management, Panyapiwat Institute of Management

Faculty of Innovative Agricultural Management, Panyapiwat Institute of Management

Department of Food Science, National Pingtung University of Science and Technology

The 4th PIM International Conference March 3, 2021

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B - Business

No. Title Name - Surname Department Page

1 APPLICATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGY

Tian Yong School of Artificial Intelligence, Hubei Business College, Wuhan City, Hubei Province, China

2 BUSINESS IMPACTS AND GOVERNMENT SUPPORT FOR FIRMS’ UPGRADING AND INNOVATION UNDER COVID-19 IN SOUTHEAST ASIA

Patarapong Intarakumnerd National Graduate Institute for Policy Studies (GRIPS), Japan

3 DESIGN OF OPTICAL GATE DEVICE BASED ON THE EQUIPMENT OF YAG PULSE LASER

Jingjing Zhou School of Artificial Intelligence, Hubei Business College, Wuhan,China

4 EXPLORATION OF AUTONOMOUS LEARNING TEACHING MODE OF SIGNAL AND SYSTEM COURSE BASED ON “INTERNET PLUS”

Zhan Cui-li Mingyu Lin

Artificial Intelligent College, Hubei Business College, Wuhan 430079, China

5 EXPLORING APPLICATION TALENT TRAINING MODEL FOR INTERNET OF THINGS ENGINEERING

Mingyu Lin Jianping Ju Qin Yang

School of Artificial Intelligence, Hubei Business College, Wuhan City, Hubei Province, China

6 INTERNAL FACTORS AFFECTING THE PERCEPTION OF ENTREPRENEURSHIP OPPORTUNITIES IN STARTING NEW BUSINESS

Panupong Pituksung Suphakit Limlertratana Sirada Manavijitvanich Jackkrit Ngafa Bhatsikarn Vijitjaroenkwan Narsiree Monnutkarn

School of Business Administration, Raffles International College

7 THE TEACHING MODE OF COMPUTER LANGUAGE COURSES BASED ON COMPUTATIONAL THINKING

Yi Lv School of Artificial Intelligence, Hubei Business College, Wuhan, China

8 UNIVERSITY MATHEMATICS MOOC TEACHING IN BIG DATA ERA

Peng Xu School of Artificial Intelligence, Hubei Business College, Wuhan, China

9 B 公司建筑设计团队薪酬计划研究 THE SALARY PLAN OF B COMPANY'S ARCHITECTURAL DESIGN TEAM

Dekun Zhu Zhaoqi Peng

Panyapiwat Institute of Management

10 变革型领导与员工追随行为的影响研究 THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE FOLLOWING BEHAVIOR

Mingyang Liang Chinese Graduate School, Panyapiwat Institute of Management

The 4th PIM International Conference March 3, 2021

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No. Title Name - Surname Department Page

11 城市居民参与社区音乐活动的因素研究 FACTORS OF URBAN RESIDENTS PARTICIPATING IN COMMUNITY MUSIC ACTIVITIES

Haimin Lin Yung-Cheng Hsieh

Chinese Graduate School, Panyapiwat Institute of Management

12 重庆天友乳业企业目标市场营销战略研究 TARGET MARKETING STRATEGY OF CHONGQING TIANYOU DAIRY COMPANY

Xi Chen Dehua Xi

Panyapiwat Institute of Management

13 短视频植入式广告的情景一致性与品牌态度的

关系研究——以显著度作为调节变量 THE RELATIONSHIP BETWEEN CONTEXTUAL CONSISTENCY AND BRAND ATTITUDES IN SHORT VIDEO PLACEMENT ADS -- USING SIGNIFICANCE AS A MODERATING VARIABLE

Quansheng Ji Chinese Graduate School, Panyapiwat Institute of Management

14 高职院校教师职业认同、组织承诺和工作满意

度的关系研究 THE RELATIONSHIP AMONG VOCATIONAL COLLEGE TEACHERS’ PROFESSIONAL IDENTITY, ORGANIZATIONAL COMMITMENT, AND JOB SATISFACTION

Linjie Huang Hongyan Shang

Panyapiwat Institute of Management

15 家族企业高管激励、多元化经营与企业绩效的

实证研究 AN EMPIRICAL STUDY OF FAMILY BUSINESS EXECUTIVES' INCENTIVES, DIVERSIFICATION, AND CORPORATE PERFORMANCE

Chenyang Han Chinese Graduate School, Panyapiwat Institute of Management

16 基于微信 O2O 对小微企业盈利的影响 THE INFLUENCE OF O2O ON THE PROFIT OF SMALL AND MICRO ENTERPRISES BASED ON WECHAT

Zeshu Ding Shenglong Han

Chinese Graduate School, Panyapiwat Institute of Management

17 魅力型领导对下属追随行为的影响 THE INFLUENCE OF CHARISMATIC LEADERSHIP ON SUBORDIN ATES’ FOLLOWING BEHAVIOR

Wenjing Lyu Chinese Graduate School, Panyapiwat Institute of Management

18 新冠疫情对郑州酒店业管理的影响因素研究 THE INFLUENCING FACTORS OF THE COVID-19 ON THE MANAGEMENT OF ZHENG ZHOU’S HOTELS

Zimeng Zhao Chinese Graduate School, Panyapiwat Institute of Management

19 Y 公司销售人员离职问题研究-基于教育公司 THE PROBLEM OF RESIGNATION IN COMPANY Y—BASED ON EDUCATION ORGANIZATIONS

Yan Ding Zhaoqi Peng

Panyapiwat Institute of Management

20 资质过剩对员工越轨创新行为的影响研究 THE INFLUENCE OF OVER QUALIFICATION ON EMPLOYEE DEVIANT INNOVATION BEHAVIOR

Xintong Li Panyapiwat Institute of Management

The 4th PIM International Conference March 3, 2021

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C - Communications

No. Title Name - Surname Department Page

1 MOTIVATION FOR CHANGE IN ASIAN FAME MEDIA GROUP OF MYANMAR

Panupong Pituksung Suphakit Limlertratana

Sasirin Sayasonti Pongsak Jitrumruk Kunakorn Varongchayakul Phacharaporn Phijaranakul

School of Business Administration, Raffles International College

The 4th PIM International Conference March 3, 2021

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D - Economics

No. Title Name - Surname Department Page

1 公共卫生事件下企业知识管理的建构研究—以

云南白药集团为例 THE CONSTRUCTION OF ENTERPRISE KNOWLEDGE MANAGEMENT UNDER PUBLIC HEALTH EVENTS-TAKING YUNNAN BAIYAO GROUP AS AN EXAMPLE

Yutong Zhang Ao Chen

Chinese Graduate School, Panyapiwat Institute of Management

2 顾客感知价值对养老地产购买意愿的影响研究

—以贵阳市中铁太阳谷为例 THE IMPACT OF CUSTOMER PERCEIVED VALUE ON PURCHASE INTENTION OF PENSION REAL ESTATE--TAKE THE CHINA RAILWAY SUN VALLEY IN GUIYANG AS AN EXAMPLE

Peng Zhang Pak Thaldumrong

Chinese Graduate School, Panyapiwat Institute of Management

3 基于创新素质的科技人才创新行为研究 THE INNOVATIVE BEHAVIOR OF SCIENCE AND TECHNOLOGY TALENTS BASED ON INNOVATION QUALITY

Quan Gu Chinese Graduate School, Panyapiwat Institute of Management

4 基于多级模糊综合判断法的化工企业大修项目

中钢材采购风险评价研究 THE RISK EVALUATION OF STEEL PROCUREMENT IN CHEMICAL ENTERPRISE OVERHAUL PROJECT BASED ON MULTILEVEL FUZZY COMPREHENSIVE JUDGMENT METHOD

Jun Liu Chinese Graduate School, Panyapiwat Institute of Management

5 “两票制”对医药生产企业运营效率的影响研究

----基于医药流通改革的准自然实验证据 THE INFLUENCE OF "TWO INVOICE SYSTEM" ON THE OPERATION EFFICIENCY OF PHARMACEUTICAL ENTERPRISES——EVIDENCE FROM REFORM OF MEDICINE CIRCULATION AS A QUASI-NATURAL EXPERIMENT

Yini Wang Chinese Graduate School, Panyapiwat Institute of Management

6 网络并购财务风险分析与防范——阿里巴巴并

购天弘基金为例 ANALYSIS AND PREVENTION OF FINANCIAL RISKS IN NETWORK MERGER AND ACQUISITION——ALIBABA'S ACQUISITION OF TIANHONG FUND AS AN EXAMPLE

Zhicheng Ji Chinese Graduate School, Panyapiwat Institute of Management

7 中国高校科研经费管理改革对策研究 THE REFORM OF SCIENTIFIC RESEARCH FUNDS MANAGEMENT IN CHINESE UNIVERSITIES

Mengxian Xue Chinese Graduate School, Panyapiwat Institute of Management

The 4th PIM International Conference March 3, 2021

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No. Title Name - Surname Department Page

8 中国上市商业银行绩效影响因素与绩效体系研

究 INFLUENCING FACTORS AND PERFORMANCE SYSTEM OF LISTED COMMERCIAL BANK IN CHINA

Muling Liu Shuaishuai Feng

Chinese Graduate School, Panyapiwat Institute of Management

The 4th PIM International Conference March 3, 2021

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E - Education

No. Title Name - Surname Department Page

1 EXPLORING MOBILITY OF KNOWLEDGE AS AN APPROACH TO INTERNATIONALIZATION IN HIGHER EDUCATION DURING AND BEYOND UNCERTAIN TIMES

Sajjad Pouromid Elvita Wiasih

Institute for Innovative Global Education, Kansai University

2 PERCEIVED MENTORING SUPPORT AND CAREER SATISFACTION: THE ANTECEDENT ROLE OF EMPLOYEE HUMILITY

Sakarin Noypa Kanon Trichandhara Wisanupong Potipiroon

Faculty of Management Sciences, Prince of Songkla University

3 THE APPLICATION OF BLOCKCHAIN TECHNOLOGY IN OPEN EDUCATION IN THE INTERNET ERA

Guihua Han Mingyu Lin Jianping Ju

School of Artificial Intelligence, Hubei Business College, Wuhan, China

4 THE COURSE SYSTEM OF DATA ANALYSIS FOR ECONOMIC STATISTICS MAJOR IN APPLICATION-ORIENTED UNIVERSITIES

Mingyu Lin Guihua Han Jianping Jun

School of Artificial Intelligence, Hubei Business College, Wuhan, China

5 UNDERSTANDING STUDENT’S EXPECTATION OF QUALITY OF LIFE AND CO-CURRICULUM ACTIVITIES IN BUSINESS EDUCATION

Panupong Pituksung Salin Pituksung Auengporn Pituksung Chidtaphol Pongprueksa Chariya Korsukthaweekhoon Sornkanok Apichanapong

School of Business Administration, Raffles International College

6 董事会监督视角下高管团队教育背景异质性对

企业研发投入的影响研究 THE IMPACT OF THE HETEROGENEITY OF THE EDUCATIONAL BACKGROUND OF THE SENIOR MANAGEMENT TEAM ON ENTERPRISE R&D INVESTMENT FROM THE PERSPECTIVE OF THE BOARD OF DIRECTORS

Siqingaowa Bai Panyapiwat Institute of Management

7 高校餐饮社会化管理中存在的问题与对策 PROBLEMS AND COUNTERMEASURES IN THE OUTSOURCING SERVICE OF CATERING IN UNIVERSITIES

Dongmei Nong Chinese Graduate School, Panyapiwat Institute of Management

8 贵州省高职类教师人格特质对教学效能的影

响：情绪调节的中介作用 THE IMPACT OF PERSONALITY TRAITS OF HIGHER VOCATIONAL TEACHERS ON TEACHING EFFICIENCY IN GUIZHOU PROVINCE: TAKING EMOTION REGULATION AS A MEDIATOR

Zudan Wu Panyapiwat Institute of Management

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No. Title Name - Surname Department Page

9 贵州省少数民族地区特岗教师职业认同研究

——基于松桃苗族自治县的调查 PROFESSIONAL IDENTITY OF SPECIAL POST TEACHERS IN MINORITY AREAS OF GUIZHOU——BASED ON THE SURVEY OF SONGTAO MIAO AUTONOMOUS COUNTY

Limei Pu Chinese Graduate School, Panyapiwat Institute of Management

The 4th PIM International Conference March 3, 2021

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F - Engineering and Technology

No. Title Name - Surname Department Page

1 A HYBRID APPROACH OF SENTIMENT BASED ALGORITHM FOR COMPUTERIZED OPINION ANALYSIS IN THE CONTEXT OF PUBLIC UNIVERSITY ADMISSION SYSTEM IN BANGLADESH

Tanzila Nasrin Tazin Jannatul Ferdous Prionti Das Farjana Yeasmin Md. Abdullah-Al-Jubair Ng Giap Weng

American International University-Bangladesh

2 AN IOT BASED FIRE ALARMING AND RESCUE ASSIST SYSTEM FOR HOUSEHOLD & INDUSTRY USING GSM MODULE

Md. Amin Ahmed Chowdhury Md. Ar Rafi Sarker Obida Bin Alauddin Rezwanur Rahman Md. Abdullah-Al-Jubair Ng Giap Weng

American International University- Bangladesh

Universiti Malaysia Sabah, Malaysia

3 BRAIN FUNCTION ANALYSIS OF COMPUTER-BASED AND PAPER-BASED TESTS USING EEG: A PILOT STUDY

Thanate Angsuwatanakul Naruemol Inthaphuk Jamie A. O’Reilly Shaik Abdul Malik

Mohamed Ismail Chittra Chantragatrawi Thapanee Khemanuwong

College of Biomedical Engineering, Rangsit University, Thailand

School of Educational Studies, Universiti Sains Malaysia, Malaysia

School of Creative Educational Management, Panyapiwat Institute of Management, Thailand

Faculty of Liberal Arts, King Mongkut’s Institute of Technology Ladkrabang, Thailand

4 CARBON EMISSIONS OF INTERLOCKING CEMENT-STABILIZED COMPRESSED EARTH BRICK HOUSES IN DHUNGENTAR, NEPAL

Prakash Dulal Pravakar Pradhan Lena Sthapit Rabindra Raj Giri

Department of Civil Engineering, Asian Institute of Technology & Management (AITM), Khumaltar, Lalitpur, Nepal

5 DEVELOPMENT OF COMPUTER APPLICATION FOR GHS-BASED CHEMICAL HAZARD COMMUNICATION

Sarisak Soontornchai School of Health Science, Sukhothai Thammathirat Open University

The 4th PIM International Conference March 3, 2021

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No. Title Name - Surname Department Page

6 DIRTY DATA CLEANING FOR THE BETTERMENT OF ONLINE BUSINESSES

Md. Ismail Hossen Md. Nazmul Hossain Md. Armanur Rahman

Department of Computer Science, American International University-Bangladesh (AIUB), Dhaka 1212, Bangladesh

Department of Computer Science, Multimedia University, Malaysia

7 INTERACTIVE LEARNING MEDIA FOR KIDS Arnab Basak Md. Abdullah-Al-Jubair Wasif Zaman Rafid Shahriar Md. Mridul Mallik Ng Giap Weng

Faculty of Science & Technology, American International University-Bangladesh

Faculty of Computer and Informatics, Universiti Malaysia Sabah

8 METHOD FOR CLASSIFICATION OF PERMANENT TOOTH CLASSES FROM PHOTOGRAPHS

Jessada Tanthanuch Chaninart Yord-in Akanat Wetayawanich Sakdinee Rattana

Suranaree University of Technology

9 STATISTICAL DISTRIBUTIONS APPEARING IN MEDICAL ULTRASOUND IMAGES

Mangkon Damnet Akanat Wetayawanich Jessada Tanthanuch

Suranaree University of Technology

10 立体绿化城市环境绩效评价指标体系研究 THE INDEX SYSTEM OF ENVIRONMENTAL PERFORMANCE EVALUATION OF THREE-DIMENSIONAL GREENING CITY

Jing Li Ersi Liu Anshou Yao

Chinese Graduate School, Panyapiwat Institute of Management

The 4th PIM International Conference March 3, 2021

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G - Library Arts

No. Title Name - Surname Department Page

1 关于踝关节训练在中国古典舞的基本步骤与呈

现的研究 STEP OF ANKLEBONE TRAINING AND ITS PERFORMANCE IN CHINESE CLASSICAL DANCING

Linqian He Chinese Graduate School, Panyapiwat Institute of Management

2 群舞排演知识探索期的知识／权力整合过程研

究 THE PROCESS OF POWER/KNOWLEDGE INTEGRATION IN THE PERIOD OF KNOWLEDGE EXPLORATION-A CASE STUDY ON THE COLLECTIVE CHOREOGRAPHY

Lijuan Yu Ao Chen

Panyapiwat Institute of Management

3 中国东盟合作机制下中国海外志愿服务与青年

文化交流营地跨界融合建设模式探讨 THE INTEGRATED DEVELOPMENT MODEL OF COVS AND YCEC UNDER THE ASEAN COOPERATION MECHANISM

Yuan Bing Chinese Graduate School, Panyapiwat Institute of Management

The 4th PIM International Conference March 3, 2021

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H - Management

No. Title Name - Surname Department Page

1 A DRUM CIRCLE AS A TRAINING FOR INNOVATIVE WORKPLACE

Kyoko Kato Yutaka Hasegawa

College of Engineering and Design, Shibaura Institute of Technology (SIT)

College of Music, Ferris University

2 FACING COVID-19 PANDEMIC: AIUB STRATEGY Mohammad Rafiqul Islam Talukdar Rezbin Nahar Farheen Hassan

AIUB Business School-Faculty of Business Administration, American International University-Bangladesh (AIUB), Dhaka-Bangladesh

3 酒店管理专业实习学生职业认同感研究——基

于 P 大学的实证分析 PROFESSIONAL SELF-IDENTITY OF HOSPITALITY MANAGEMENT STUDENTS——EMPIRICAL ANALYSIS BASED ON P UNIVERSITY

Jian Li Hongyan Shang

NANJING TECH UNIVERSITY PUJIANG INSTITUTE

4 民营企业组织职业生涯管理对新生代员工忠诚

度的影响研究——以组织支持感为中介 THE IMPACT OF ORGANIZATIONAL CAREER MANAGEMENT ON THE NEW GENERATION EMPLOYEE’S LOYALTY IN PRIVATE ENTERPRISE——PERCEIVED ORGANIZATIONAL SUPPORT AS A MEDIA OR

Xiye Ma Chinese Graduate School, Panyapiwat Institute of Management

5 企业激进与保守战略对创始人控制与企业绩效

相关性的调节效应研究 THE MODERATING EFFECTS OF CORPORATE RADICAL AND CONSERVATIVE STRATEGIES ON THE RELEVANCE OF FOUNDER CONTROL AND CORPORATE PERFORMANCE

Chen Hui Panyapiwat Institute of Management

6 企业培训对员工绩效作用机制研究 THE MECHANISM OF ENTERPRISE TRAINING ON EMPLOYEE PERFORMANCE

Yiran Xiong Xiaojun Zhan

Panyapiwat Institute of Management

7 现代消费主义文化下“隐形贫困人口”消费行为

研究综述 THE CONSUMPTION BEHAVIOR OF “INVISIBLE POVERTY-STRICKEN POPULATION” UNDER THE MODERN CONSUMERISM CULTURE

Yifan Wang Panyapiwat Institute of Management

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No. Title Name - Surname Department Page

8 小型企业知识管理存在的问题研究——以 R 企业

为例 THE PROBLEMS OF KNOWLEDGE MANAGEMENT IN SMALL ENTERPRISES——TAKING R ENTERPRISE AS AN EXAMPLE

Chao Wang Zhaoqi Peng

Panyapiwat Institute of Management

9 中国高校科研人力资源管理文献综述 LITERATURE REVIEW ON HUMAN RESOURCE MANAGEMENT OF SCIENTIFIC RESEARCH IN COLLEGES AND UNIVERSITIES IN CHINA

Shangxia Huang Chinese Graduate School, Panyapiwat Institute of Management

10 组织公平对留职意愿影响的实证研究—以组织

承诺为中介 AN EMPIRICAL STUDY ON THE IMPACT OF ORGANIZATIONAL JUSTICE ON THE INTENTION TO RETAIN EMPLOYMENT MEDIATED BY ORGANIZATIONAL COMMITMENT

Tingting He Renyuan Nong

Panyapiwat Institute of Management

The 4th PIM International Conference March 3, 2021

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I - Social Sciences and Humanities

No. Title Name - Surname Department Page

1 DISTRIBUTIONAL-BASED ANALYSIS FOR HEALTH CARE INSURANCE CLAIM DATA

Suchinda Phinitchai Natakon Nawaratana Jessada Tanthanuch

Suranaree University of Technology

2 ENTREPRENEURIAL ORIENTATION AND MARKET ORIENTATION IN THE FRANCHISING BUSINESS: THEORETICAL CONCEPT

Arunee Lertkornkitja Stamford International University

3 变革型领导对员工知识共享行为的影响研究 THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP ON EMPLOYEES’ KNOWLEDGE SHARING BEHAVIOR

Lijun Zhou Cheng Zhou

Panyapiwat Institute of Management, Thailand

Tongren College, Guizhou, China

4 BLT 机构领导沟通策略研究 THE COMMUNICATION STRATEGY OF BLT ORGANIZATION LEADERS

Zhuang Yi Pingzhen Wu

Chinese Graduate School, Panyapiwat Institute of Management

5 宠物连锁店下的品牌怀旧营销策略对顾客重购

意愿影响的研究 THE INFLUENCE OF BRAND NOSTALGIA MARKETING STRATEGY ON CUSTOMER REPURCHASE INTENTION IN PET CHAIN STORE

Yangyang Fu Panyapiwat Institute of Management

6 从“拒绝文明”到“文明上山”：中国羌族生存策略

的转变 FROM REFUSING CIVILIZATION TO EMBRACING CIVILIZATION: THE CHANGE OF SURVIVAL STRATEGIES OF QIANG ETHNIC GROUP IN CHINA

Siying Tan Chongqing University of Arts and Sciences, Chongqing, China

7 道德型领导对组织公民行为的影响——组织认

同的中介效应 THE INFLUENCE OF ETHICAL LEADERSHIP ON EMPLOYEES’ ORGANIZATIONAL CITIZENSHIP BEHAVIOR: THE MEDIATING EFFECT OF ORGANIZATIONAL IDENTIFICATION

Ying Gong Xiaojun Zhan

Panyapiwat Institute of Management

8 电商企业社会责任与组织认同关系实证研究：

集体主义的调节效应 AN EMPIRICAL STUDY ON THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL IDENTIFICATION OF E-COMMERCE ENTERPRISE: THE MODERATING EFFECT OF COLLECTIVISM

Linwei Xu Panyapiwat Institute of Management

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No. Title Name - Surname Department Page

9 佛统皇家大学学生汉字书写习得偏误分析及教

学策略 CHINESE WRITING ERROR ANALYSIS OF NAKHON PATHOM RAJABHAT UNIVERSITY STUDENTS AND TEACHING STRATEGY

Ying Han Natrudee Pankitwanitjalearn

Chinese Department, Faculty of Humanities and Social Science, Nakhon Pathom Rajabhat University

10 感知风险与消费者绿色信任、绿色产品购买意

愿关系的实证分析 AN EMPIRICAL ANALYSIS OF THE RELATIONSHIP BETWEEN PERCEIVED RISK, GREEN TRUST, AND GREEN PRODUCT PURCHASE INTENTION

Jinyan Chen Panyapiwat Institute of Management

11 感知价值对生鲜产品网购意愿的影响研究--以京东生鲜网为例 THE INFLUENCE OF PERCEIVED VALUE ON FRESH PRODUCTS ONLINE SHOPPING INTENTION -- AN EXAMPLE OF JINGDONG FRESH FOOD WEBSITE

Yang Li Panyapiwat Institute of Management

12 高科技公司员工心理契约与敬业贡献度的影响

关系研究—以山东Ｍ公司为例 THE RELATIONSHIP BETWEEN PSYCHOLOGICAL CONTRACT AND PROFESSIONAL CONTRIBUTION OF HIGH-TECH EMPLOYEES--A CASE STUDY OF SHANDONG M COMPANY

Xueying Li Panyapiwat Institute of Management

13 高校学生对在校扶贫政策的满意度研究—以铜

仁幼儿师专为例 THE COLLEGE STUDENTS' SATISFACTION WITH POVERTY ALLEVIATION POLICY: A CASE STUDY OF TONGREN KINDERGARTEN TEACHERS COLLEGE

Zhenglang Zhao Yishu Liu Pingzhen Wu

Panyapiwat Institute of Management

14 个人知识吸收能力对企业知识创造的影响研究

---以知识整合为中介变量 INDIVIDUAL KNOWLEDGE ABSORPTIVE CAPABILITY AFFECTING COMPANY KNOWLEDGE CREATION CAPABILITY THROUGH KNOWLEDGE INTEGRATION

Pornthip Tantivisethsak Ao Chen

Panyapiwat Institute of Management

15 公立医院体检中心服务营销策略——以广西 Y 医院体检中心为例 MARKETING STRATEGY OF MEDICAL EXAMINATION CENTER SERVICE IN PUBLIC HOSPITALS----- TAKE Y HOSPITAL PHYSICAL EXAMINATION CENTER IN GUANGXI AS AN EXAMPLE

Qing Chen Panyapiwat Institute of Management

16 杭州第三方物流服务创新与企业绩效的关系 THE RELATIONSHIP BETWEEN SERVICE INNOVATION AND PERFORMANCE OF HANGZHOU THIRD PARTY LOGISTIC COMPANY OF CHINA

Yuanyuan Sun Panyapiwat Institute of Management

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No. Title Name - Surname Department Page

17 汉语连动结构的隐性复杂性研究 ANALYSIS ON THE HIDDEN COMPLEXITY IN CHINESE SERIAL VERB CONSTRUCTION

Siriwan Sanyakul Tan Bangkok University

18 湖北省农民收入增长的路径分析 THE PATH OF FARMERS’ INCOME GROWTH IN HUBEI PROVINCE

Shaohua Hu Lu Tong

Hubei university of science and technology, Xianning City, Hubei province, China

19 家族企业董事长职业视野与企业绩效的影响研

究—以中国创业板上市公司为例 THE IMPACT OF BOARD CHAIRMAN CAREER HORIZON ON CORPORATE PERFORMANCE BASED ON THE EMPIRICAL RESEARCH OF CHINESE LISTED COMPANIES WITH GROWTH ENTERPRISE MARKET

Jiajia Xin Panyapiwat Institute of Management

20 基于 KMV-LOGIT 混合模型的中国上市公司信用

风险实证分析 EMPIRICAL ANALYSIS ON CREDIT RISK OF CHINA'S LISTED COMPANIES BASED ON KMV LOGIT MIXED MODEL

Zhaohui Yang Yun Gu

Chinese Graduate School, Panyapiwat Institute of Management

University of Exeter

21 基于巍山古城的旅游目的地形象、旅游动机与

行为意向关系研究 THE RELATIONSHIP AMONG DESTINATION IMAGE, TOURISM MOTIVATION, AND BEHAVIOR INTENTION BASED ON WEISHAN ANCIENT CITY

Xuan Li Panyapiwat Institute of Management

22 领导攻击行为对 90 后员工离职意向影响研究 THE INFLUENCE OF LEADERSHIP AGGRESSION ON TURNOVER INTENTION OF POST-90S EMPLOYEES

Yifan Tu Panyapiwat Institute of Management

23 曼谷地区医院为中国用户提供服务时的汉语使

用研究 CHINESE LANGUAGE USAGE IN PROVIDING SERVICE TO CHINESE PATIENTS IN THE HOSPITAL OF BANGKOK AREA

Supichaya Chaichotiranant Nophawan Srikhet Jidapat Srisont Zhaowei Su Anqi Liu

Faculty of Liberal Arts, Panyapiwat Institute of Management

Faculty of Business Administration, Panyapiwat Institute of Management

Shaanxi Yulin Boren Enterprise Manage Development Co., Ltd.

24 企业业绩、市场行业竞争和企业环保投资 CORPORATE PERFORMANCE, MARKET COMPETITION, AND CORPORATE ENVIRONMENTAL INVESTMENT

Qin Yang Chinese Graduate School, Panyapiwat Institute of Management

The 4th PIM International Conference March 3, 2021

22

No. Title Name - Surname Department Page

25 市场化进程与政府补助资金使用效果研究 ——以上市公司为例 THE MARKETIZATION PROCESS AND THE USE EFFECT OF GOVERNMENT SUBSIDY FUNDS--TAKING LISTED COMPANIES AS AN EXAMPLE

Qiaoqing Lin Liming Zhang

Chinese Graduate School, Panyapiwat Institute of Management

26 SJ 企业促销活动对销售业绩的影响研究 THE INFLUENCE OF PROMOTION ACTIVITIES ON SALES PERFORMANCE OF SJ ENTERPRISES

Shihao Yang Yupeng Gong

Panyapiwat Institute of Management

PANZHIHUA UNIVERSITY,CHINA

27 维谢格拉德集团在欧盟深刻演化背景下的蠕变 CREEPING EVOLUTION OF VISEGRAD GROUP AGAINST A CHANGING EU

Kefeng Xu Faculty of Law and Political Sciences, University of Szeged, Hungary

28 X 化妆品集合店店内体验对消费者冲动购买行

为的影响研究 THE INFLUENCE OF IN-STORE EXPERIENCE ON CONSUMERS' IMPULSE BUYING BEHAVIOR IN AN X COSMETICS SHOP

Chang Yu Panyapiwat Institute of Management

29 小额贷款公司薪酬绩效奖励机制对贷款回收率

的影响研究 -- 基于中国 T 市W 区 B 小额贷款有

限公司的实证分析 THE IMPACT OF COMPENSATION PERFORMANCE INCENTIVE MECHANISM ON LOAN RECOVERY RATE OF SMALL LOAN COMPANIES -- BASED ON THE EMPIRICAL ANALYSIS OF B SMALL LOAN COMPANY IN W DISTRICT OF T CITY IN CHINA

Jie Wu Zhaoqi Peng Miao Yu

Panyapiwat Institute of Management

30 影响广西民族歌舞文化产业化发展因素的研究 THE FACTORS AFFECTING THE INDUSTRIALIZATION OF GUANXI ETHNIC MUSICAL AND DANCE CULTURE

Wenjuan Kuang Zengfang Zhao

Chinese Graduate School, Panyapiwat Institute of Management

Baise University

31 员工幸福感的研究综述 SUMMARY OF EMPLOYEE HAPPINESS

Jing Zhang Qidi Jiang

Chinese Graduate School, Panyapiwat Institute of Management

Peking University

32 在线购物平台 CSR 对消费者购买意愿的影响 THE INFLUENCE OF ONLINE SHOPPING PLATFORM CSR ON CONSUMERS' PURCHASE INTENTION

Haiyang Jiang Panyapiwat Institute of Management

The 4th PIM International Conference March 3, 2021

23

No. Title Name - Surname Department Page

33 中国川滇泸沽湖社区居民旅游支持意愿影响因

素研究——基于韦伯价值理性视域下 THE TOURISM SUPPORT WILLINGNESS OF RESIDENTS IN LUGU LAKE, SICHUAN, YUNNAN, CHINA AND INFLUENCE FACTORS—UNDER THE PERSPECTIVE OF WEBER’S VALUE RATIONALITY

Tiezhi Gepo Long Ye

Panyapiwat Institute of Management

34 中国国企混改交易完成的影响因素研究─基于

委托代理理论和制度理论视角 THE INFLUENTIAL FACTORS OF THE COMPLETION OF CHINESE SOEs MIXED-OWNERSHIP TRANSACTION─BASE ON PRINCIPAL-AGENT THEORY AND INSTITUTIONAL THEORY

Heng Yang Panyapiwat Institute of Management

35 中国康养旅游消费者消费动机的探索性研究 CONSUMERS' MOTIVATION OF HEALTH AND WELLNESS TOURISM IN CHINA

Kaihua Yang Jiaojiang Luo Pingzhen Wu

Chinese Graduate School, Panyapiwat Institute of Management, Thailand

School of Business, Wuhan University, China

36 中国上市公司董事会社会资本对企业创新绩效

的影响 THE IMPACTS OF THE BOARD SOCIAL ON FIRM INNOVATION PERFORMANCE IN CHINESE LISTED COMPANIES

Jingyi Li Panyapiwat Institute of Management

37 自媒体营销在企业关系营销中的应用 APPLICATION OF WE MEDIA MARKETING IN ENTERPRISE RELATIONSHIP MARKETING

Linbo Chen Panyapiwat Institute of Management

38 组织气氛对离职倾向的影响——组织支持感的

中介作用 THE INFLUENCE OF ORGANIZATIONAL CLIMATE ON EMPLOYEE TURN OVER INTENTION: MEDIATING ROLE OF PERCEIVED ORGANIZATIONAL SUPPORT

Yingjie Wang Ao Chen

Panyapiwat Institute of Management

39 组织政治知觉对员工职业生涯成功的影响研究 THE INFLUENCE OF ORGANIZATIONAL POLITICAL PERCEPTION ON EMPLOYEES CAREER SUCCESS

Yaoli Huang Panyapiwat Institute of Management