Date post: | 25-Jul-2015 |
Category: |
Technology |
Upload: | resellerclub |
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Not-for-profit manager of the .org domain, an open,
global domain name registry that offers a unique home for
organizations
www.pir.org
About Public Interest Registry
How can we best serve our core global community of NGOs?
www.pir.org
One Simple Question
Three years of outreachOver 40 countries
Spoke to over 16,000 NGOs
Market Requirements
Credibility
Visibility
Fundraising
Connect to Others
Validated Domain
Validated DomainOnGood WebsiteValidated DomainOnGood Donation ToolsOnGood Website
The OnGood Solution
OnGood is an exclusive suite of online services revolutionising the way NGOs and nonprofits worldwide raise awareness, funds and support for their missions.
OnGood membership includes• the new .ngo and .ong domain bundle – an
exclusive validated domain name only available to NGOs
• a customizable online profile, including the ability to accept donations, within the OnGood community website
• entry in the searchable NGO directory, making it easier to be found online
What’s Different in .ngo & .ong
Registrar Purchase Flow Requirements
Technical Bundle of .ngo & .ong at the Registry
Validation by Public Interest Registry
Account Set Up & Validation Reminder Emails
Premium Names
High-level Registration Process
Present .ngo &.ong terms
Registrant completes validation with PIR within 360 days of domain create
Passes: PIR removes server hold and notifies registrar via poll queue
Complete domain purchase; present URL link on order confirmation screen
Email registrant the Claim URL and store in their customer account
Fails: PIR executes domain delete and notifies registrar via poll queue
Email the registrant reminder to set up account and complete validation if not completed (PIR or Registrar)
Pre-sale Purchase Post-sale
Registrar PIR
What’s Different in .ngo & .ong
• Purchase Flow
• Presentation of and agreement to the PIR policies (see Product Guide for examples)
• Presentation of the Claim URL
• The Technical Bundle of .ngo and .ong
• Understanding EPP
• No Private / Proxy registrations
• Validation
• Registrant has 360 days to validate
• Domain name is not usable until validated (Server Hold)
• Claim URL needed to trigger account set up at www.ongood.ngo
• Registrant validates at www.ongood.ngo
• Account Set up and Validation Reminder Emails
• Premium Names
• Q3/Q4 Afilias / PIR will adopt the new EPP standard for Premium Names developed by the community
Technical Bundle of .ngo & .ong
• Why a bundle?
• To offer a consistent naming experience to registrants and an immediate global impact
• What is a bundle?
• Market perspective: combined sale of second-level domains for both TLDs
• Technical perspective: set of two domains linked in the registry sharing most identical attributes
• Minimum Requirements for the technical bundle
• During the registrar’s purchase flow/checkout process, the registrant must explicitly agree to PIR’s .ngo & .ong Registration Policies
• After registration both sites must resolve to DNS records of the registrant’s choosing
• For the duration of the registration term, proxy registration and/or privacy protection is not allowed.
Understanding Name Server Behavior
At the registry level, the following attributes are the same for the .ngo and corresponding .ong domain name• Registrar of Record• Registration and Expiry Dates• Registrant, Admin, Billing, and Technical Contacts• Name Server Association• Domain Status• Applicable grace periods (Add Grace Period, Renewal Grace Period, Auto-Renewal
Grace Period, Transfer Grace Period, and Redemption Grace Period) Nameservers will be the same for both the .ngo & the .ong domain• e.g. example.ngo points to ns1.example.org, ns2.example.org – this means at the
registry level example.ong is automatically associated to those same nameservers
• Any update to the nameservers of one extension will automatically be updated for the other extension at the registry level
Value-Added Services with .ngo & .ong
What Value Added Services could the customers need?
• While DNS hosting (nameserver records) are the same, every thing else is unique – the hosting space, web server services, etc.
• For example:
If the registrant wants both sites to resolve, they will need webserver hosting for 2 sites (content at example.ngo & example.ong)
If the registrant wants to receive email at example.ngo AND example.ong, they will need email service (mailboxes) for 2 domain names
If the registrant wants to have secure (https) transactions for both domains, they will need an enhanced SSL certificate (not the basic 1 cert = 1 domain certificate)
Content: Grassroot NGOs need help with content for their profile pages, social media assets (which could be new) and, of course, their websites
What Value Added Services are prohibited?
• Only private registrations/proxy registrations (accurate registrant info must be displayed in whois)
Continued Outreach and Marketing• Digital Advertising
• Currently targeting NGO prospects
• Events
• Continue to attend and support NGO events
• Local Partners
• Continue to nurture the NGOs and associations we have met with over the past three years
• Work with channel partners to reach out to the NGO community
• Donor Advertising
• Online ads to drive donors to the site
• Offline ads such as press, video ads etc.
• Helps with general awareness of .ngo
• Work with Customers
• To complete their profile pages
• Tell the stories of NGOs that have good pages/websites
• Help them educate their supporters
Early Adopters
Gates Foundation Global Giving Bhumi Save The Children Jane Goodall Institute
Care India World Wildlife Fund National Geographic Society
Chautauqua Watershed Conservancy PETA
US Olympic Team Teach for India World Ape Fund Nelson Mandela Foundation YMCA
Benefits Selling .ngo & .ong Domains
• Number of domain names
• Initial analysis shows 1.8 domain name bundles per registrant
• Unique Value Proposition of .ngo Yields Stickiness
• If the registrant has completed validation, they are likely to have a genuine need or use for the domain name
• The purchase of .ngo includes listing on the OnGood directory
• Hosting and other Value Added Services
• Upsell of hosting, email and security is a potential upside, particularly for grassroots NGOs
• Content: Grassroots NGOs need help with content for their profile pages, social media assets (which could be new) and of course their websites
• Registry Commitment to Drive Global Market Adoption• PIR developed .ngo & .ong with the NGO market, in response to
market demand
• PIR has invested to create awareness & drive adoption.
• Investment to create new demand into the channel continues. This is only the beginning.