Date post: | 11-Jan-2015 |
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Listening:Free Tools & Techniques for Nonprofit Brand Monitoring
Gregory HellerPartner & Strategist
CivicActionstwitter @gregoryheller
“A powerful global conversation has begun. Through the internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.”
(The Cluetrain Manifesto, Levine and Locke
What Is Listening?
Brand Monitoring is developing tools and techniques to hear what people are saying about your
organization and your issues.
Everyone with an internet connection can say something that others will see or hear.
You need to know who is saying what.
People are already talking about you and your issues.
Keywords...
And how to find them:Brainstorm with your staff, members, audienceGoogle Trends (http://www.google.com/trends)Ask for help/feedback from others
On Twitter, or Facebook for exampleDelicious
Finding Keywords w Delicious
Use Delicious to see tags used by others
Testing Keywords w Google Trends
Listening StrategyDeveloping a Listening Strategy is essential Where to listen
Google News and Blog search, Technorati, Twitter Trendrr, Twendz Facebook Lexicon
How to listen feed readers (Google reader, Bloglines) Schedule time to listen
Re-evaluate your searches REGULARLY
Google Blog Search
TechnoratiDetailed search and analysis
High level analysis of keyword trends
Listening Tools: Twitter Search
Search for Keywords, Look at Trending Topics
Search & Hash Tags
Monitter: Twitter Search
Delicious SubscriptionsYou can subscribe to Delicious Tag Feeds.
Find the important tags, subscribe to the feeds through delicious, OR your feed reader of choice.
Listening Tools: Google Reader
Google ReaderA google news search result in google reade
Google ReaderLeverage your listening, use Google Reader to share
Other SourcesThere are many other sources, and new ways of
searching emerge daily. You can't find or use them all. Find the ones that work
for you. Re-evaluate periodically.
Twine is a social news and bookmark siteLoud3r is an automated semantic news site
Join the conversationYou know who is talkingYou know what they are talking aboutYou know where they are talking
Assign staff resourcesMake time in the scheduleCheck in to make sure it is happening
Notes and Resources
Visit Our Website For More Resources:http://CivicActions.com/social-media
Gregory HellerPartner & Strategist
twitter @gregoryheller