Dick Raman, CEO,

BrandReact, Inc.

!  Governments overthrown !  Every part of our life affected !  Not just for kids !  Fundamental Shift in Business

!  Consumer Power !  B2C and B2B

!  Consumer always had a voice !  Consumer Advocate Groups !  TV Shows

!  With Social Media !  The Masses can be mobilized !  Instantly

!  Consumers can damage or break your Company

!  Companies need to Listen! !  Listen to what is said about their Brand !  And React appropriately!

!  Engage in Meaningful Conversation !  Really Interact and Build

a relationship with: !  Customers !  Staff !  Prospects

!  Board Level Position !  Enforce Policy !  Top Level involvement

!  Actively Promote ‘Listening’ !  Develop Social Media Policy

!  Involving the whole company

!  Implement Policy

!  Old methods are no longer effective !  Don’t Target and Convince !  Engage to drive preference and loyalty

!  eMail is ‘out’ !  Print is disappearing (moving to the

iPad) !  Direct Mail is not ‘Green’ !  Coupon Clipping is online

!  Buyers are Empowered !  They know they can get the best deal !  The market is getting more transparent

!  Buyers are Skeptical !  They only trust third-party advise

!  Buyers are Frugal !  The want the lowest price !  And they want to know

the ROI and TCO

!  It used to be ‘Clicks or Bricks’ Now it is Mobile: ‘Clicks in Bricks’

!  RedLaser !  Scan Barcode and instantly find all the

online prices

!  QR-codes !  Scan the code and

go to a webpage

!  Retain Customers !  Acquire Customers !  Reputation Management !  Customer Service (in Public) !  Public Relations !  Exceed Expectations

!  Stream of Information (Real-Time) !  Dip in and Take what you want !  Great search capabilities !  Live event commenting

!  Get your Username Now !  Enter Profile Info !  Upload an Avatar !  Customize Background !  Set Notifications

!  Business Networking (100m+ Users) !  Resumes + Accomplishments +

Skills + Recommendations !  Answers !  Company Profiles !  Groups (Discussions) !  Events

!  3rd Largest Country !  1st in knowing its Citizens !  No Democracy

!  People are Narcissistic and Voyeurs !  Privacy or Transparency? !  National Social Networks

will fade away !  The web gets pulled in

!  Social Logins !   ‘Like’ anything !  Comment on anything

!  Great Targeted Ads

!  93% of Americans believe a company should have a social media presence

!  85% believe a company should be active with customers in social media

!  56% feel a stronger connection with companies they interact with in social media

Cone Business, Sept 2008

!  Blockbuster did not see it coming? !  Borders? Fye? !  Retail as we know it is changing…

forever! !  Social Media speeds it up !  Don’t ignore it! !  Jump in!

!  Add Value !  Share !  Be Personal !  Ask !  Show your Expertise !  Be Transparent !  Listen !  Be Active