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ONLINE MARKETING PLAN
© 2010 REALTOR.com® All rights reserved. rdc_listng presentaton_full_091610
REALTOR® PROFILELee BooneThe Real Estate Depot903-413-1794- CELL972-234-2183- OFFICE800-474-0460 -24 hr INFO [email protected] (Leasing Site)www.TheRealEstateDepot.net (Listng Site is under Consturcton)
Texas A&M Commerce NAR,TAR,METROTEX
I have the information: I intend to sell your home for the maximum price in the minimum amount of time. To a certain extent, achieving that goal is a numbers game. We need to create a richly detailed, spectacular listing for your home, and then we need to put it in front of as many potential buyers as we
possibly can. Did you know that, as of 2009, nine out of every ten home buyers used the web to
fi nd their new home? In 2010, the percentage is predicted to increase even further. The number of buyers who use the internet to fi nd their next home is increasing daily. The traffi c to online real
estate marketplaces is sky- rocketing. The power of the web is growing. And I have been able to successfully establish myself online so that I am able to tap in to this steady stream of real estate
shoppers. Over time, buyers’ use of the Internet to search for homes has increased,
rising from 71% in 2003 to 90% in 2009. Even more importantly, the share of buyers who reported using the Internet frequently to search for a
home has risen from 41% in 2003 to 76% in 2009
10/24/10
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Let's Get your Home on this Page!
✔ FARMERSVILLE✔ GREENVILLE✔ MCKINNEY✔ ROYSE CITY✔ ROCKWALL✔ WYLIE
COMMUNITY INVOLVEMENT
Price too low and you lose the value.Price too high and you lose the buyers.
ASKING PRICE VS. SELLING PRICE
Strategically pricing your home to get it sold for the most money in the least amount of tme
CRITICAL WEEKS WHEN A PROPERTY IS LISTED
Pricing correctly helps you strike a deal when there is more competton for your home.
PRICING VS. POTENTIAL BUYERS
Properly priced, you will have the possibility of many more buyers competng for your property.
IMPORTANCE OF PRICING ON ULTIMATE PRICE
I will negotate on your behalf to help get the best price at the best terms in the shortest amount of tme.
Over tme a home that has not been sold may atract ofers below market value.
PREVIEW OF YOUR HOME
In additon to my eforts, the associates in my ofce may be assistng me in locatng buyers, showing and selling your home.
90% of consumers use the internet to search for their home
Reach the widest audience of potental buyers.
More buyers = beter chance of fnding one willing to meet your terms, price and desired closing date.
ONLINE MARKETING PLAN OBJECTIVES
Source: Natonal Associaton of REALTORS®, Profle of Home Buyers and Sellers, 2009
94.3% of recent movers said the
internet was becoming more
important than print.
NEW MOVER SURVEY
Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
YES – 94.3%
NO – 4.7%
36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001
Source: Natonal Associaton of REALTORS®, Profle of Home Buyers and Sellers, 2009
10/24/10
WHERE DO BUYERS COME FROM
Signs 12%
Print ads 2%
Internet 36%
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2002: Internetsurpassed print ads
2004: More buyers found their home on internet than from signs
NAR 2009 PROFILE OF HOME BUYERS & SELLERS
HOW BUYERS FOUND THEIR HOME
Source: Natonal Associaton of REALTORS®, Profle of Home Buyers and Sellers, 2009
2009: The internet is THREE TIMES as powerful as signs
For illustratve purposes. Varies by broker and region.
BEST OF ALL WORLDS
BUYERS WHO ARE JUST ON
REALTOR.COM®
BUYERS WHO SEARCH OUR LOCAL SITE AND
REALTOR.COM®PRINT ADS
BUYERS SEARCH OUR LOCAL WEB SITE
I market to buyers who are on our site PLUS buyers who have not yet picked a broker.
TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions)
Source: comScore Media Metrix, August 2010
I focus on REALTOR.com®
- where more consumers spend the most time
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The REALTOR.com® Facebook® applicaton is a non-intrusive way that I can keep my network apprised of your listng
SOCIAL NETWORKING
Because REALTOR.com® has millions of listings…
I will make yours stand out
10/24/10
When you list your home with us, the top real estate consumer websites will automatically market your listing on their site. We have formed theseBusiness relationships to help feature your home and get it sold quickly.
MOBILE BUYER MARKETING PLAN
Buyers driving through the neighborhood can:
- Find your home, get directions and a map
- Connect with me in one “click” to get details and make an appointment
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
Buyers who already want this locaton fnd me through REALTOR.com® iPhone marketng.
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
• Enable your home to rise to the top of the search
above all other homes by adding more photos
• I place my cell phone on multiple points to increase
buyer calls for your property
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
• I will make your home stand out with a video or virtual tour
Over 173 million Americans watch videos
on the internet every month
Source: comScore, January 2010: Top U.S. Video Propertes by Videos Viewed.
OPEN HOUSES
• Local and regional buyers make up half of the market
• I will market your open house where most buyers are doing research in the early part of the buying decision
• Those who know the neighborhood may refer their friends to your home
Other Internet sites that YOUR HOME will appear on!!
FEATURED HOMES™ MARKETING SYSTEMSM
Locally, regionally, nationally and internationally
• Move up buyers
• First tme homeowners
• Local buyers
• Relocaton buyers
• Investors
• Foreign buyers
• I can make your home the frst one buyers see
FEATURED HOMES™ MARKETING SYSTEMSM
FEATURED HOMES™ MARKETING SYSTEMSM
• Triple the number of buyers who see your home
FEATURED HOMES™ MARKETING SYSTEMSM
• Exclusive positon gets your home seen before all others
TOP PRODUCER® MARKETING SYSTEM
Top Producer® Helps ConvertMore Internet Buyers
INTERNETINQUIRY
SOLD
NOT READYTO BUY
TOP PRODUCERFOLLOW-UP READY
TO BUY
READYTO BUY
ONLINE LISTING PERFORMANCE REPORT
• Weekly tracking report shows how many buyers are looking at your home