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Meet Related Realty
David Wolf
Related Realty is the residential brokerage division of Related
Midwest, Chicago’s preeminent full-service real estate
company with more than 25 years of experience developing,
managing, consulting, and investing in Chicago’s luxury market.
Leveraging the track records and vast networks of our market-
leading brokers, Related Realty represents discerning buyers
and sellers with a winning combination of expertise, exemplary
standards of excellence, best-in-class technologies, innovative
marketing, and unique services.
We are on the cutting edge of technology through our use of
advanced cloud-based transaction management and lead
generation systems, which allow us to capture and convert your
leads and seamlessly manage the resulting transaction. By
utilizing our systems, we strive to achieve an unmatched level of
accountability and transparency with our clients.
With our tech-savvy marketing, we create customized strategies to
promote your property to attract and retain buyers. Our exclusive
Marketing Concierge supports our agents with all of your marketing
needs so that our agents are equipped with the resources needed
to focus on what they do best – selling your home in the shortest
amount of time at the highest possible price.
Thank you for selecting our team to serve you and assist you
throughout the process. We’re excited to start working with you,
side by side.
Best regards,
Welcome home, Chicago.
The Art of Pricing
The combination of the right time and the right price is essential
for a successful selling process. The first 30 days on the market are
important, as buyers show increased activity for new listings and start
looking for price adjustments for properties that sit longer on the
market. An accurate and compelling initial asking price ensures that
you receive the highest sales price with the shortest market time.
With Related Realty, we ensure that your listing is effectively prepared
for market with optimal positioning and strategic pricing so that your
property sells faster than your competition.
Why is accurate pricing so critical?
An effectively priced property sells on average for a higher price in a shorter amount of time than listings that are not properly prepared and staged or require price changes.
Price reductions = Lower offersExtended market time = Lower offers, more property wear and tear, and additional carrying costs
Why is effective preparation so crucial?
Not only is it essential in helping buyers visualize living in your home, our experience has shown that optimizing staging and investing in small improvements adds to your property’s value, allowing it to stand out from the competition. On average, an effectively staged and prepared property sells at a higher price and more quickly.
At Related Realty, we perform a thorough
comprehensive pricing analysis utilizing a
combination of data from MLS/MRED, tax records,
and additional real estate metrics to determine
the best position and asking price for
your property.
Building or block inventory analysis: Review of sales activity in your building or on your block
Price per square foot analysis: Audit of the sold price per square foot of recently closed, pending, and active properties
Comparative market analysis: Comparison of similar properties currently on the market, along with closed, pending and active listings
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Property condition assessment: Pros and cons of your property, notable features, and aesthetics
Lending market assessment: Consideration of the lending environment, including rates, programs, and loan availability for buyers
Market analysis: Outlook on economic and market conditions, competition, seasonality, and trends
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We also consider the following factors:
Our Listing Process
Our goal at Related Realty is to help you enhance the marketability of
your property and attract a wide audience of buyers. And with our team
of market-leading brokers working on your behalf — out in front and
behind the scenes — you have the greatest opportunity to optimize the sale
of your home and make the experience a satisfying, fulfilling one.
Pricing and timeline: Your needs, schedule, suggested and expected price, expected days on market, the best time to list, marketing calendar
Analysis of market conditions: Seasonality, trends, velocity
Comprehensive Pricing Analysis: Comparable property analysis, building or block inventory analysis, price per square foot analysis
Pre-Listing recommendation: Stagingrecommendations, cosmetic improvements, and property enhancements
Explanation of our unique transaction management process
Overview of your property: History, improvements, notable features
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To make the listing process efficient, transparent and effective, we take a thorough
and analytical approach, which includes the following steps:
Overview of process and expectations7.
Q&A session8.
Marketing preparation: Photography and floor plan sessions, collateral creation
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Marketing strategy and execution: Create, finalize, and implement marketing plan
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Our MarketingTools
Our Philosophy As Chicago’s premier real estate brokerage, Related Realty has a progressive approach to marketing
and selling real estate and an expansive network of brokers and clients to deliver maximum results
for your listing. Through our extensive experience, we know exactly where and how property
buyers look for listings. We use our research and knowledge to develop a comprehensive marketing
strategy by covering all the proven and effective marketing outlets to ensure that your listing gets
optimal exposure.
We value client satisfaction, and we believe that the more support we provide to our agents, the better
they can serve you. In addition to providing our agents with advanced tools and technology, we also
provide an exclusive Marketing Concierge, an in-office marketing assistant whose sole focus
is supporting our agents with marketing and business-related tasks. These resources allow
your agent to focus on doing what they do best – selling your home at the highest possible
price in the shortest amount of time.
Tactical ApproachConstantly forward thinking, we stay ahead of
the trend and always utilize the most cutting-edge
technology. Our marketing strategies include
a unique combination of proven tactics that
expand awareness and exposure, while effectively
and accurately positioning your property:
We possess an extensive network of clients and other agents to whom we market your listing
Our culture intentionally elevates the level of communication with our clients, resulting in more successful transactions
Through our experience, we bring optimal exposure to your listing through a wide array of marketing outlets
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Pre-Listing recommendation: Staging recommendations, cosmetic improvements, and property enhancements
Explanation of our unique transaction management process
Our agents have an unmatched level of support and access to resources, which gives them a competitive edge when it comes to selling your property
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Digital MarketingOnlineSocial MediaThrough our cloud-based system, your listing is integrated with numerous social outlets, allowing you and your agentto promote your listing through Facebook, Twitter, LinkedIn and Google+.
Enhanced Web PresenceYour listing receives its own web page. Additionally, we feature your property on RelatedRealtyChicago.com, and your listing will receive enhanced status onhundreds of top real estate sites including Trulia, Zillow, Realtor.com, Homefinder.com, AOL, and Yahoo.
Increased Search Engine OptimizationWe work with a professional digital marketing firm to increase your listing’s Search Engine Optimization through keywords, video usage, and other online content. Our digital marketing firm creates a marketing kit for each listing, including a press release and/or blog post highlighting the listing for syndication on various online news outlets.
MobileYour listing is prominently positioned on the “Featured” spot of your agent’s mobile card. When consumers text your agent’s personalized keyword to “90210,” they will be able to see property information, request a showing, and view property tours and photos. Your agent immediately receives the lead’s phone number, allowing for immediate response.
FOR INMEDIATE PRICING,
INFO AND PHOTOS TExT
"Related Realty"to 90210
Direct Marketing
Electronic Email blasts, online brochures, and announcements about your listing are distributed to our expansive database of top Chicago agents as well as our client database.
Direct MailOur direct mail options include postcards and fliers that further promote your listing to our vast network of top Chicago agents and clients.
Lead and Transaction ManagementOur innovative cloud-based system allows us to quickly respond to and strategically follow up with leads for your property. And with our automated transaction management system, your transaction will be diligently managed from start to finish.
Look What's New!
Email blasts, online brochures, and announcements about your listing are distributed to our expansive database of top Chicago agents as well as our client database. Email blasts, online brochures, and announcements about your listing are distributed to our expansive database of top Chicago agents as well as our client database.
320 ERIE
Email blasts, online brochures, and announcements
320 ERIE
Email blasts, online brochures, and announcements
320 ERIE
Email blasts, online brochures, and announcements
Login
Collateral
Signage We strategically install custom steel panel signs in the best location for your property, where applicable.
BrochuresWe create full-color, professionally-designed brochures customized for your property. Brochures are also available in PDF and formats for e-blasts.
PrintPrint marketing includes optional custom ads in key publications, such as Chicago Social, Ultimate Address, Chicago Agent, and Crain’s.
Open HOuse
JOHn Agent312.832.2300
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1920 N Leavitt StBucktown
JOHn Agent312.832.2300
text “JOHn Agent” tO 90210
Grassroots
Reverse ProspectingEvery week, we reach out to other agents who have sent your listing to their clients through the MRED system. This allows us to proactively work with those agents to sell your property.
OutreachWe place calls and send emails to our vast network of top local agents to inform them of your listing.
Broker Open HousesWe hold Broker Open Houses exclusively for licensed brokers to view your property before bringing their clients through. This allows increased networking from broker to broker and creates more publicity and knowledge about the listing.
350 W HubbardCHiCago, iL 60654
Phone: 312.832.2300Fax: 312.832.4120
reLatedreaLtyCHiCago.Comtext “reLated reaLty” to 90210