Listing Presentation

Real Estate of Winter ParkReal Estate of Winter ParkMarketing Proposal &

General Listing Information

Winter Park, ColoradoWinter Park, Colorado

You Can AlwaysYou Can AlwaysReach Us

OFFICE HOURS 8am-5pm Monday-Saturday9am-4pm Sunday

MAIN NUMBERS & EMAILi i h ffi 9 0 26 2600Direct in the office: 970.726.2600

Toll Free: 866.804.2060Fax: 970.726.2616Email: [email protected]

PHYSICAL ADDRESS78622 US Hwy 40Winter Park, CO 80482(between Pizza Hut & the Arapahoe Lodge)(between Pizza Hut & the Arapahoe Lodge)

MAILING ADDRESSReal Estate of Winter Park, LLCP O B 58P.O. Box 58Winter Park, CO 80482

Real Estate of Winter Park, LLCwww.REWinterPark.com

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Mission StatementMission Statement

We are in business to help people with their real estate needs and focus on the seven priorities outlined below.

1. Quality Service is most important to us.~ We believe in doing exactly what we say will do and then do more.~ We strive to constantly improve on the services that we provide.

2. Communication is the key to a successful relationship.~ We promise to keep you informed, on a regular basis, of exactly what is transpiring during the course of the listing and during the transaction.

3. Customer’s Needs are considered first.

4 Professional Advice and Opinions are always offered4. Professional Advice and Opinions are always offered.~ We will assist you in making educated and informed decisions.

5. We welcome Innovation and Change.~ We try to stay informed of industry and market changes. This helps us constantly evaluate what we’re doing and compare it to what is possible and what is needed.

6. We practice Teamwork. Real Estate of Winter Park has a great team of office support staff.~ Each member of the REWP staff plays a significant role in assisting our agents to accomplish a smooth and successful real estate transaction for you.

7. We would like you to think of us as YOUR Professional REALTORS.~ We believe that if we focus on the needs of our customers and clients and that~ We believe that if we focus on the needs of our customers and clients, and that positive outcomes will follow.


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We will consistently stay in touchwith you regarding our progress.y g g p g

1 We will send you copies of all marketing flyers1. We will send you copies of all marketing flyers, advertising and MLS sheets. Please let us know if you would like anything changed.

2. We will call for feedback on all showings and2. We will call for feedback on all showings and forward this feedback to you.

3. You will receive a monthly update on showings and advertising, even if we have no news to report.g, p

4. Once your property is under contract we will keep you informed each step of the way as we work toward closing.


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Ultimately this is yourUltimately, this is your transaction and we work for you.

1. Throughout the entire listing and sale of your home we will provide you with our professional opinion about many things. Through our combined 100+ years of selling real estate we have an abundance of insight and experience to help guide you in the sale of your home.

2. That being said, all sellers have different motivations for selling and it is our job to work towards YOUR goals. Whether it be to get you top dollar, a quick sale, specific contract terms, etc – or just to find a balance of these or other goals that you have in mind.

3. We are a full-time REALTORS with access to a full-time support staff to work full-time towards your goals.

4. Once your property is under contract we will keep you i f d h f h k d l iinformed each step of the way as we work toward closing.

5. Once your sale is complete we am still available to answer any questions you have. We also keep records of all transactions and can supply you with copies of documents pertinent to your salesale.


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Our Company Approach…

Of course, the owners of Real Estate of Winter Park have a vested interest in seeing their company succeed. But our unique partnership also encourages us to have a vested interest in seeing each owner succeed individually.

All of our agents have a minimum of 10 years of experience and have amassed extensive data bases of clients resulting in instantamassed extensive data bases of clients resulting in instant “Networking” for your property.

We are an independent company and not a national franchise. We specifically opted to be “independent” because we feel that it allows

t dil d t t h i l l k t l Ous to more readily adapt to our changing local market place. Our marketing dollars are spent in trying to attract new clients to drive buyers to our listings versus spending money on nation-wide branding campaigns that are more geared toward metropolitan areas.


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Five Ways We Are Changing Real Estate in Winter Park

More knowledge. Better experience.You are working with a team of consistent top producers in the Winter Park market. No rookies here. You can be confident knowing that you are receiving the expertise you need to make informed and successful decisions.you need to make informed and successful decisions.

Our team approach serves you better.Our unique broker/owner approach puts your needs first by eliminating the inter-office competition that is often present in traditional real estate companies. As you work one-on-one with your REWP agent, our entire team is standing by to support you every step of the way.

Our tools give your more choices.We help you shop all Grand County property listings – not just the ones listed by our agents – through the Multiple Listing Service (MLS). Find desirable properties in the area with our user-friendly search system, then contact us for more information and a showing!

Powerful marketing that gets results.With a combined 128+ years of success in the real estate industry, REWP brokers have the knowledge, experience, and CONTACTS to market your property more effectively. Whether we're reaching out to thousands of qualified leads in our company-wide database, highlighting your property on our vast marketing network, or featuring your property on our state of the art website our marketing programor featuring your property on our state-of-the-art website, our marketing program gets the results you want.

We give back to the Winter Park community.We love Winter Park and Fraser Valley. As long-time residents of this area, our agents are committed to preserving Grand County as a great place to live and visit. Not only do we contribute extensively to the community as individuals; as a groupNot only do we contribute extensively to the community as individuals; as a group we are active members and sponsors of many local organizations including the Grand County Blues Society, The Grand Foundation, The Shining Stars Foundation, Colorado Association of Realtors® Housing Opportunity Foundation (CARHOF).


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Meet the REWP Agents & Staff

Owners: Shanna Lalley, Mike Periolat, Lisa Leclair Waldorf, Cliff Anderson, Katie Riemenschneider, Jennifer Brewster, Peter Gach & Jean Wolter

Regis Dahl S l ia Hensle Brad Smith Dan Harper Ron OwensRegis Dahl Broker Associate

Sylvia Hensley Broker Associate

Brad Smith Broker Associate

Dan Harper Broker Associate

Ron Owens Broker Associate

Erin Jeziorski Licensed Assistant

Julie White Licensed Assistant

Sue SeemannBroker Associate


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Market ValueMarket Value

Winter Park, Colorado


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Market ValueMarket ValueThe seller sets the price of the home, but ultimately the

buyer determines the value.

Our job is to supply you with facts about what has sold recently and what is currently for sale so that you can make and informed decision when pricing your property or home.

~ Properties Currently Listed = What buyers MIGHT pay…

~Properties Recently Sold = What buyers WILL pay…

~Properties That Have Expired = What buyers WILL NOT pay

what the seller paid for the property

what the seller owes on the property

What does not contribute to Market Value includes:

p p y

how much money the seller wants to make on the property

the actual cost that a seller paid for:~ an amenity (i.e. a hot tub)

d l (i kit h b th)~ remodel (i.e. new kitchen or bath)~ required maintenance of the home (i.e. new roof, deck,

exterior paint/stain, well, etc.)


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Marketing Your Property

Grand County, Colorado


Cliff AndersonDirect: 970-726-2602

Marketing Tools to Maximize Your Exposure

Grand County Real Estate Guide – publishes 3 times a year and is in the lobby of most businesses and restaurants. We do other print advertising as needed.

Local newspaper advertising – Real Estate of Winter Park has taken a different approach to our newspaper advertising. (see example)

Local Radio & TV advertising – KCMV & Channel 17Extensive internet advertising – some of the internet sites your property will be

featured on are (also see “Your eMarketing Presence” page):REALTOR.com (the #1 real estate site) realtywinterpark.com – this is “pay per click” website that generally comes up first in the “sponsored sites” box at the top of a Google search. We are p p p gthe only Winter Park real estate company with this type of site.REWinterPark.com – This is our company website that offers visitors a unique and easy to read search of all MLS properties along with other local resources.

National American Directory Services – In Room Guest Directory (see example)Multiple Listing Service (see example)p g ( p )Eye Catching Yard Signs (see example)Virtual Tours – We do virtual tours for the majority of our listings. These virtual

tours are posted in the MLS and on many websites where you property is featured.

Multiple Property Flyer – This type of property flyer is unique to Real Estate of Winter Park. We feel that this type of flyer gives your property maximum yp y g y p p yexposure to potential buyers who are just driving around and looking at flyers in boxes located on for sale signs. (see example)

Company Exposure Through Local Event Sponsorship – We are the major sponsor for the Grand County Blues Society and we sponsor The Shining Stars, Pet Pals, The Grand Foundation, and the Grand County Parade of Homes, just to name a few.

Broker Open House – This open house is geared towards local brokers who can come and preview your property so they can better discuss it with their clients.

Fully Staffed Office Open 7 Days a Week – Because our office is open 7 days a week, agents wishing to show your property will always be able set up a showing.

Real Estate of Winter Park, [email protected]

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Buyers Guides & Yard SignsFront:Front:

The Grand County Buyers Guideis publishes 3 times a year and isin the lobby of most businessesand restaurants throughout thecounty. This is a free real estateguide for anyone who is lookingto buy something in the area!

REWP Section:

Yard Sign

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g

Multiple Property FlyerThis type of flyer is unique toFront: This type of flyer is unique to Real Estate of Winter Park.

The purpose of this flyer is to give your property maximum

Front:

g y p p yexposure to potential buyers who are just driving around looking at properties. The property that the buyer pulled the flyer from may not be what they are looking for, but maybe yours is – and they could be directed to yours through use of this flyer.

Inside Page with Map:Back:


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Your eMarketing PresenceWe have discovered that the majority of buyers will research a market place and the available listings on the internet prior to contacting a REALTOR.

www.realtywinterpark.com(#1 sponsored site in a “winter park

(#1 visited real estate site)

(#1 sponsored site in a winter park real estate” Google search)

www.REWinterPark.com

www.craigslist.comwww.coloradolinks.net


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Newspaper AdvertisingSky Hi Daily Newsy y

The average agent or company in town advertises in the real estate section of the Friday paper. Through a little research we have found that our listings get more exposure if we advertise on page 3 (this is the first inside page on the right). The Friday paper sits in the newspaper boxes all weekend so we hit the weekend traffic with this edition. Additionally, this newspaper gets mailed out weekly to 3000+ subscribers.


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KCMV Radio & Channel 17 TV Advertisements

Discover Downtown Winter Park Summer 2009 Channel 17 - Mountain TV

(REWP Section Starts at 3:04)

970-726-2600970 7 6 600


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www.REWinterPark.com

Our uniqueSearch viewSearch view


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Multiple Listing Service (MLS)


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National America Directory Services

I R G t Di tIn Room Guest Directory –in 1,070 Rooms in Downtown WP and all the Rooms in the WP Base Area including ZMLArea, including ZML, Fraser & Founders Pointe, Iron Horse Resort & more!


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Keeping You InformedKeeping You Informed‐ Showing Desk – showing instructions, who to call, how to access, etc.

‐ Email Notifications – future showings & showing feedback

TXT Notifications we can even text you showing info if would like!‐TXT Notifications – we can even text you showing info if would like! ‐ Activity Reports – Tracks all showings, feedback, inquiries, open houses,

inspections, appraisals, extra advertising, price changes, etc.

‐ Special Requests – e.g. do not show for a certain time period


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Keeping Your Property SafeKeeping Your Property Safe

The Realtor Lockbox system from Sentrilock features reliable, secure technology and a durable metal enclosure.

Sentrilock Features

– Key Card access for Grand County Realtors tracks who entered the property & when.

1 Da codes can be gi en if there is an agent itho t a Ke– 1‐Day codes can be given if there is an agent without a Key Card, for inspections & appraisals or if the owner gets locked out.

– Optional “Cardless Entry,” Homeowner “Do Not Disturb,” “Call Before Showing,” “Contractor Codes,” and variable showing hourshours.


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Estimated Closing CostsEstimated Closing Costs

Winter Park, Colorado


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Estimated Closing CostsEstimated Closing Costs

Commission: Commission is paid upon closing. 6% Typical Commission (Land is typically 8%)6% Typical Commission (Land is typically 8%)

Other Closing Costs:$1075 (approx) Title Insurance Premium$ ( pp )

(Based on a sale price of $350,000)$75 One‐half of the real estate closing fee$40 to $60 Owner’s Extended Coverage on

Buyer’s Policy$5 Release Fee

Plus other payments and prorations as applicable. Examples, include payoffs of existing mortgages, taxes, monthly HOA, water, sewer etcsewer, etc.

This list sets forth general guidelines only and should not be considered al inclusive of the fees that could be encountered h d li i h i i d lwhen dealing with various properties and settlements.


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“Real Estate is Changing”

•We strive to live the lifestyle we sell!•As a company and individually we are significantly involved in local non-profitsignificantly involved in local non profit and charitable organizations. We donate our time as well as our money.• We are committed to family, community and quality of life.• We have excellent reputations and a• We have excellent reputations and a commitment to our clients.

Thank you for…• Offering us an

opportunity to work with you

• Trusting us to provide quality service

• Thinking of Real Estate of Winter Park

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