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Best Practices
Best Practices
A listing presentation is your chance to impress your prospects and gain a listing
It allows you to showcase all your strengths clearly to your prospects
However, you need to make the most of this chance to ensure that your prospects don’t move on to your competitor
Here are a few tips that might help you do so
Get to Know
One of the things you need to do when giving a listing presentation is getting to know each other
Know your prospects well and understand their requirements and expectations
Tailor your listing presentation to suit the prospect’s need
Tell your prospects all about you as a professional
Include all relevant experience
This is a must in your listing presentation
Don’t underestimate the power of word-of-mouth marketing
That is because prospects are more likely to hire you if they hear a good word put in from their peers
So, make sure you include relevant, genuine testimonials in your presentation
The testimonials need not be too long, just couple of lines stating how you helped your clients with their listing
As mentioned before, listing presentations are your chance to make an impact
Your clients want to know how you will sell their listing
Tell them clearly what you can do for them
Be transparent and share your marketing strategy
When doing so, refrain from using jargons
The key is to make sure you communicate all that you do, while not confusing your prospect
Technology is playing a major role in marketing today
If you are leveraging technology to sell listings better, then share it with your prospect
Tell them exactly what you will be doing and how it works
It is a great idea to provide a demonstration of how things will work. For example, show them your virtual tour, your social media or e-mail campaigns so that they get an idea as to what you will be doing with their listing
Pay close attention to your prospects’ concerns and questions
Jot down any important questions they raise and address them effectively
Be very clear on duties and responsibilities that you will discharge as their agent or broker
If you are using statistics and other such data, make sure it’s always updated
Provide clear contact information at the end of the presentation
It is recommended that you provide your clients with a direct number to reach you
Remember that your prospects hire you as a person, not your team
Be available for your prospects, always
Are you looking for an effective way to market your listing? We can help.
Now promote your listings in a way that makes an impact!
Create Interactive Presentations, Stand-Alone Web Pages, Virtual Tours, Flyers or a YouTube Video—and share them on major social networking sites such as Facebook, Twitter, LinkedIn. You can also automatically distribute your listings on Craiglist, Oodle, Vast and more!
Creating low-cost, high-impact marketing materials has never been this easy…or this fast!
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