What is the venue for this Elvis

concert?

1-in-16 adults cannot identify a concert venue on a poster that contains name of band, price, date, time and venue.

7 million UK adults cannot locate the page reference for

plumbers in the Yellow Pages

What % of vocabulary do we need to know in order to

understand a text?

95%

Reading makes you smarterBelow

expected level %

At expected level

%

Above expected level

%Very much 2.4 63.5 34.2Quite a lot 4.2 83.5 12.3A bit 17.4 75.8 6.8Not at all 37 54.9 8.1

Enjoyment of reading and reading attainment in 2012 (n=13,710)

Read often + enjoy reading + read good books =

smarter, happier, more successful

10 Good Reasons to Read

1. Mental Stimulation

2. Stress Reduction

3. Knowledge

4. Vocabulary expansion

5. Memory Improvement

6. Stronger analytical thinking skills

7. Improved focus and concentration

8. Better writing skills

9. Tranquillity

10. Free entertainment