Literature and Ink Brochures, annual reports and marketing literature

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In today’s web-savvy world, many people might perceive the role of a traditionally printed brochure to be a less important one. Whilst there is no doubt that we are witnessing a rapidly-developing technological revolution, a well designed brochure can still bring great value to your company.

You can’t smell the ink on a website. You can’t control typographic excellence on a mobile phone. And you can’t let a potential customer ‘feel’ the quality of your company and its products on a social media exchange. A well designed and printed piece of literature can speak volumes about you, your philosophy, your people and your objectives. It is an extension of your company brand and as such, works in ways that a mobile phone or PC can’t. A brochure projects quality and methodology in a way that a website doesn’t, simply by the look and feel of the finished product.

However, a printed brochure shouldn’t be perceived as an alternative to online mediums – it can and should work in tandem. Quite often a marketing campaign will combine the key communication attributes of say, social media, with a carefully orchestrated campaign of printed brochures and leaflets. Whilst it is true to say that web mediums can make available masses of up-to-date information in ways that a printed brochure can’t, a physical brochure can project important values through appealing to the senses: the look of beautiful typography; the feel of quality paper... and the smell of the ink.

Literature and InkBrochures, annual reports and marketing literature

by AB3 Design

Bloomsbury Publishing plcAnnual Report and Accounts

Bloomsbury Publishing plcThree consecutive Annual Reports and Accounts

K+N InternationalFurniture product brochure.

K+N InternationalFurniture product brochure.

MomentumManifesto brochure for the ICT sector.

Charterhouse Property Management LtdManifesto brochure for the residential apartment sector.

CowParadeSponsorship brochure.

CowParadeSponsorship brochure.

CowParadeSponsorship brochure.

National Maritime MuseumPublishing catalogue.

Strutt & Parker Estate AgentsPromotional pack for a commercial property development in central London.

Continu LtdCorporate brochure.

Casewise Software LtdBrochure explaining Casewise’s Corporate Modeler software.

ClientDescription

Casewise Software LtdIndividual brochures outlining the benefits of each software product.

FEBCBrochure showing FEBC’s global Project Management portfolio.

FEBCBrochure showing FEBC’s global Project Management portfolio.

Children of ConflictConference brochure

Hugh Adams provides visual communication solutions involving

design for printed material as well as web and digital mediums.

Areas of proficiency include corporate identity, marketing literature,

advertising and web design.

Hugh previously worked as a designer at Penguin Books and Pentagram

in London, and was a founding member of The Chase in Manchester.

Graduating in Graphic Design from University of Central Lancashire,

he has lectured in Visual Communication at Middlesex University

and University of Ulster.

He is a Fellow of the Royal Society of Arts and has won national and

international awards for design and typography from D&AD,

Communication Arts of America, The Roses and the RSA.

Creative concepts, designs and illustrations contained

within this brochure copyright © Hugh Adams

AB3 Design 2013 001

Contact Hugh Adams +44 (0)7960 285138

hugh@ab3design.co.ukwww.ab3design.co.uk