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Littleover Apiary Honey and The Daily Telegraph case studyIncreasing sales and consideration among the ‘baby boomer’ target

• This luxury honey brand had never before advertised and was seeking something fresh that would appeal to their new supermarket-based audience 

• ‘Baby boomer’ print audience highly responsive to advertising – despite myth that over 45’s are set in their ways, evidence shows they are as open to new ideas and brand switching as younger groups. And they have more disposable income to facilitate new purchases

• Advertising in The Daily Telegraph increased sales by 13%, and raised consideration by 50%

Littleover Apiary and The Daily TelegraphCase study