Live BRM Project

7/31/2019 Live BRM Project

1/26

MARKET COMPARISON OF PACKED MILK & FRESH MILK - Business

Research Report

INTRODUCTION

BACK GROUND

After the world war 2nd, industrial development accelerated ampliphicatedly in

multidimensional all over the world especially in America and Western Europe. In therace of industrial tremendous development although industrial products based on

modulated and sophisticated technology, received the bright concentration of the

industrial nations, yet consumer products also caught the attraction of particular group of

manufactures seeking profit orientation vide satisfaction.

Agriculture being the vocation of the majority was considered the genuine industry to be

technologies worldwide. So this recognized phenomenon amplified the agro-based

industry astonishingly and unprecedented during the last three decades. As the market-oriented concept of business and trade holds the popular and attractive vase behind the

process of manufacturing consumer goods, the progressive businessman to explore new

fields, and niches resulting in consumer satisfaction do always efforts. This enchantingand fascinating process of exploration and Research was basic factor, which brought

about the origin and innovation of milk industry to meet some unsatisfied needs of milk-

consumer.

It is an accepted fact the milk from the very origin of mans life on the earth, has been the

most likely and captivating food its energetic qualities. In the early days, milk could be

easily managed and availed. But with the industrial growth, population explosion, change

in life style, above all over, increasing consumption of the meats of milk generating cattleand their evacuation from cities caused the problems of milk scarcity and unavailability

at its unprecedented and gravity level, especially, in the big crowded cities. To meet this

milk scarcity problems, powder milk was launched into market but it could not achievethe real target despite its propagation and advertisement of its hygienic effects and still

the need of fresh and natural milk were felt among the consumer.

Realizing this very need and same other socio-psychological factors e.g. Its purchasewithout any pot; tetra-pack mils was introduced and expectedly it captured a reasonable

market share not only at its starting period but it always on the paths of increase and

growth. Still there is bright prospectus for this product to maximize its position in the

growing markets of big cities. Currently there are two main brands serving the market-associated with Tetra Brick, Aseptic Tetra pack. Firstly, Nestle milk pack processed and

aseptically packed by nestle milk pack limited, 308 Upper Mall, Lahore. Under license of

society dues products, Nestle S.A very-Switzerland, trade marks owners. Second one isHALEEB & Dairy Queen standardized Milk, processed and Aseptically packed by

Chaudhry Foods Ltd. 135 Feroze Pur Road, Lahore. There are many other brands.

PROCESS OF PACKED MILK
http://download-reports.blogspot.in/2011/09/market-comparison-of-packed-milk-fresh.htmlhttp://download-reports.blogspot.in/2011/09/market-comparison-of-packed-milk-fresh.htmlhttp://download-reports.blogspot.in/2011/09/market-comparison-of-packed-milk-fresh.htmlhttp://download-reports.blogspot.in/2011/09/market-comparison-of-packed-milk-fresh.html


2/26

PROCESS OF PACKED MILK

Packed milk is a processed milk. We collect milk from the approved dairy farms and

process it keeping the highest standards. Many people doubt that packed milk is made of

chemicals or its proceeds synthetically but it is a quite misleading conception.

MILK COLLECTION

The method adopted in collection of milk from dairies is, to only collect milk from theapproved suppliers who are running their cattle farms in accordance with the prescribed

standards. The temperature is maintained at 80C without adding ice. The chiller

containers are especially cleaned before milk is stored in them. This milk is then

transported to the factory.

FACTORY RECEPTION

As soon as milk reaches the factory reception the qualified chemists and microbiologistsfor conducting a series of tests once again test it. This enables us to mark the milk

confirming it to be international standards.

PROCESS

The milk is then pasteurized at 780C killing 98% germs / bacteria. The milk after

pasteurization is then standardized as prescribed by the Pakistan Pure Food Laws at 35%

fats and 8.9% SNF (Solid Non-Fats). This process makes it a premium quality product.

STANDARDIZATION

Standardization is a process in which the excess fats and SNFs are removed from the

milk in order to achieve the standard of 3.5% Fat and 8.9% SNF as prescribed by the

Pakistan.

HOMOGENIZATION

Homogenization is a process in which all the cream in the milk is mixed. In this process,

milk is passed through 200 Bars of pressure, which in turn breaks each cell to 0.5

microns, which is 200 times smaller than its actual size.

By applying this enormous pressure the entire cream mixes in the milk. This process

makes every drop of Haleeb milk highly nutritional, energy giving and homogeneous to

the other parts. That is why, on boiling Haleeb does not accumulate cream on its top like

ordinary milk.

UHT


3/26

By means of this process, the milk passes through 140 C in 3 seconds and then cooled upimmediately to 20 C with in the next 5 seconds, which in turn kills all the bacteria. This is

fate most sophisticated and advanced process being adopted throughout the world. At

dairies we use the indirect method of HUT and milk is heated by steam passing throughstainless steel pipes. All other brands in Pakistan use the direct method of heating by

injecting steam in the milk. These ads water contents in milk, where as indirect heatingin fact evaporates water from the milk. This is what makes Haleeb the thickest milk

SKIMS MILK

There are mainly two types of milk powders, full cream and skimmed. SKIMZ is askimmed milk powder. Full cream powder contains 28% fat, whereas SKIMS as

compared to full cream milk powder.

BENEFITS OF SKIMMED MILK

Researched all over the world have identified the following benefits of using low- fatmilk powder:

-Low cholesterol content helps prevent high blood pressure and various cardiac disorders.

-Low fat content helps you stay smart.

-High protein content helps strengthen and builds muscles.

-Low fat milk can reduce the risk of intestinal cancer.

-Low fat milk helps in reducing the Alzheimers disease.

HOW IS SKIMS PRODUCED?

Milk is collected from the best available sources. It is pasteurized to kill all pathogenic

bacteria. All fat is removed from the milk and water is evaporated from it under vacuum.It is then spray dried. Spray drying increases the quality of solubility of milk powder,

making it more instant. The product is then packed in aluminum foil to protect it from

bacteria, heat and light, and to preserve its freshness and flavor.

MARKETING OF MILK

NESTLE MILK LTD.

INTRODUCTION OF THE COMPANY

Nestle Milk Pak Ltd. Was established in 1981. As a result of the joint venture between

Nestle-S.A and Milk pack Limited. Besides the investment, this joint venture has helped


4/26

Nestle Milkpak Ltd to acquire the equipment, transfer of latest food technology .It has

also invested vast resources in people and developed a well-trained industries work force.

Pakistan, at present, has a very narrow and segmented food industry.

There for it has tremendous untapped potential, that can be maximized by developingnew food concepts. Nestle Milkpak Ltd. has aimed to do just that, and much of its

activities are focused on introducing new food products to the customer, rather than

concentrating on gaining market share in existing categories.

MILK RELATED PRODUCT LINE OF NESTLE MILKPAK

Nido

Milkpak

Chocolates

Lactogen

Nes Cafe Select

Neslac

NESCAFE CLASSIC

Ness Caf 3 in 1

Nescafe Frothe

Every day Tea Whitener

Cereal Wheat

Cerlac Fruit

Cerlac Honey

Cerlac Banana

Cerlac Rice

Milo


5/26

Desi Ghee

Cream

Butter

Butter Skotch

CHAUDHRY FOODS LTD.

INTRODUCTION OF THE COMPANY

Chauhdry Foods Ltd. was established in1984 and started its production in 1987. It was

setup with the financial aid of PICIC

(Pakistan industrial Credit & investment Corporation) and ADBP (Agriculture

Development Bank of Pakistan). The company purchased the plant form Holland andinstalled it near Bhai Phero. The Head office of the company is situated at Ferozepur road

Lahore. Over all management of Choudhry Foods ( Pvt.) Ltd. is run by a Board of

Directors. One of the directors is chosen as the chairman of Board of Directors. At themain office management is totally under the administration and supervision of the chief

executive. Chaudhray Food Limited is the only food company in Pakistan, which is

certified by ISO, and has ISO 9002 certificate for Haleeb.

The company has several departments as;

Marketing department.

Finance department.

Production department

Quality increase department

Repair department

Engineering department

MILK RELATED PRODUCT LINE OF CHAUDHRY DAIRIES LTD.

Nova Milk ( Low fats milk)

Skimming milk powder


6/26

Skims yogurt

Candia Skims

Dairy Queen

Chapter # 04

CHANNEL OF DISTRIBUTION

In the business world, consumer is the most important figure. Health of well being the

consumer sets the future prosperity and performance of business. If the good are properly

channeled and sold to consumer the activity of the production begins to cease.

Mainly the question lies who our customer is and where they are located? What they

want? And what price they are willing to pay for our product?

The question is how to reach them? This task involves the establishment of strategy

covering channels of distributions and physical distribution of the product.

AVAILABLE CHANNELS FOR TETRA PACK MILK

LONG CHAIN

MEDIUM CHAIN


7/26

THEORETICAL FRAMEWORK AND METHODOLOGY

PROBLEM STATEMENT

To what extent, people are responding towards the packed milk? The superiority ofpacked milk is in the areas of hygiene, convenience, taste, nourishment and affordable

price. Price of packed milk is though higher, but it is economical in the sense that its

quantity required to make a certain number of tea cups is half of that of fresh milk.

We have observed that in spite of these facts, most of the families prefer fresh milk. Why

is this so? Problem is to be defined and investigation is to be carried out that whether

fresh milk is really preferred over packed milk or not and what could be the possible

reasons for it.

HYPOTHESIS:

Ho = Fresh milk is preferred over packed milk.

Hi = Packed milk is preferred over fresh milk.

People prefer fresh milk, because of its easy availability, low price, free from germs and

good taste.

Based on the observations, the most important variables in comparison of fresh andpacked milk are quality, price, hygiene, taste and nourishment the variable of primary

interest or the dependent variable is preference for the type of milk. The independent

variables influencing are below:

Quality

Price

Hygiene


8/26

Taste

Nourishment

Income

The most influencing factor is the income of families. Most of families may strongly

believe that the independent variables are in favor of a certain kind of milk, but they will

surely prefer the one they can afford.

OBJECTIVES OF THE RESEARCH

The objective of the research is:

To find out whether as to the consumers prefer fresh milk over packed milk or not andfind out the possible causes for it.

To find out whether as to the advertisement affects the preference of people regarding the

packed milk or not.

RESEARCH METHODOLOGY

Tools of research use for the data collection will be personal interviewing and

questionnaire and secondary data as well.

QUESTION DESIGN

We question consists of the following items

In question design process, we have considered the factors given hereunder:

1) Relevancy and accuracy of the question was considered as the first important

objective.

However, We have also tried my best that the wording of the question should be simple

and easily understandable

2) Our questionnaire required two types of information;

First, consumer behavior about the packed milk.

3) These questions were about knowledge of the residence and their monthly income.

After deciding what should be asked, We focused our attention on the following points:


9/26

-Question contents should be relevant and accurate.

-Question wording should be easy.

-Question sequence should be logical.

-Question should be pure of complexity and ambiguity.

-Open ended question were asked.

-Personal question and question that are more interesting an easier to consumer.

SAMPLING TECHNIQUES OF THE RESEARCH

What do we mean by sampling is the use of simple random technique of sampling. While

selecting a book, We read some pages or lines or related topic of the research and

selected the Sampling Techniques.

SAMPLING

The process of using a small number of items or parts of the whole population to make

conclusions about the whole population.

SAMPLES

A sample is a subset or some part of a large population.

In research 250 respondents were selected by me to represent the sample.

POPULATION

A complete group of entities shares some common set of characteristics. The population

of our research was the total population of Multan City.

SAMPLING UNIT

A single element or group of element subject to the selection in the sample in case of this

research-sampling unit was selected respondents.

SAMPLING TECHNIQUES APPLIED

We select non probability sampling techniques, under which we applied quota sampling

and probability sampling by means of which we applied systematic sampling.


10/26

QUOTA SAMPLING

A non-probability sampling procedure that insures certain characteristics of a population

sample represent the exact extent that the investigator desires.

SYSTEMATIC SAMPLING

A sampling procedure in which an initial starting point is selected by a random process

and then every number on the list is selected.

SAMPLING INTERVAL

Sampling interval is the number of population elements amongst the units selected for the

sample. So, in order to represent the consumer behavior of all income classes, We haveselected six areas of Multan City. The selected areas were equal representation i.e. from

each of selected areas, We have chosen the same number of respondents to be included in

my sample.

The areas, which were selected by us for the purpose of the study, are under.

Gulgasht 50

New Multan 50

Mumtazabad 50

Nishter Road / Chungi No.1 50

Cantt: 50

Total:- 250

We interviewed the people at their home. We selected those people who were willing to

answer the question. We filled in the questionnaire and some questionnaires weredistributed to the people and were collected after two or three days. We assured the

respondents that their response would be kept confidential.

SAMPLE SIZE SELECTION

The selection of sample size proves to be the most difficult job while you are going to get

the information from the people. We have taken sample size of 250. The reason behindthis selection is that in such type of informal studies that is enough number of samples to

get the conclusion.


11/26

ANALYSIS & RESULTS

Q.No.1. What type of milk do you use?

Answer Analysis

Category Frequency Frequency in %

Packed 10 4%

Fresh 209 83.6%

Both 31 12.4%

Total

250 100%

Interpretation:

The purpose of asking question was just to know the type of milk, being used by the

people. About 83.6 % respondents replied that they use fresh milk, 12.4% respondents

answered that they use both (fresh, packed) and 4 % respondents replied that they use

packed milk. So, we can conclude that majority of people use fresh milk.

Fresh Milk:

Q. No. 2. What are the basis of your preference?

Answer Analysis

Preference Frequency of Respondents Frequency in %

Price 54 2.55%

Quality 115 48%

Availability 24 10%

Taste 47 19.5%

Total:- 240 100%


12/26

Interpretation:

The purpose of this question was to know that what are preferences in the use of Freshmilk. Table shows that 48 % respondents replied that they prefer Fresh milk due to the

quality. 22.5 % preferred due to the price. 19.5 answered because of taste and 10.00%replied due to availability.

Q. No.3. Who much quantity of milk do you use daily?

Answer Analysis

Quantity Frequency of Frequency %

Respondent

0 to 2 143 60 %

3 to 4 57 24%5 to 6 20 8%

7 to 8 10 4%

9 to 10 7 3%

11 to 12 3 1%

240 100%


13/26

Total:-

Interpretation:

This question is designed to know the quantity used of fresh milk daily in the home. The

minimum quantity was reply one kg and maximum quantity use daily is 12 kg. About 24% respondents replied that the quantity of fresh milk use a day 3-4 Kg. 60 % people

response 0-2 kg quantity of fresh milk in a day. The remaining percentage out of 100 isused the fresh milk daily 6-5, 7-8, 9-10, 11-12 and the percentage that is 8 % , 4 %, 3 %

and 1% respectively.

Q.No. 4. Is the fresh Milk available on credit?

Answer Analysis

Category Frequency of Frequency in %

RespondentsYes 192 80%

No 48 20 %

Total:.

240 100.00

Interpretation:

The purpose of putting this question was that as to whether the fresh milk is available on

credit. 80 % respondents replied in positive, whereas 20% responded in negative.

Q. NO. 5 If yes, then for how many weeks?

Answer Analysis

Category Frequency of Respondents Frequency in %

2- weeks 30 16%


14/26

4-m weeks 162 84 %

Total: 192 100%

Interpretation:

This question relates with previous question No. 4 that long fresh milk is purchased oncredit. 84 % respondent replied as four weeks. Only 16 % replied as two weeks. Mostly,

the peoples make payments of fresh milk after a month. Which shows a monthly based

credit purchase of fresh milk.

Q. NO. 6 For which purpose the fresh milk is used?

Description of Use Frequency of Respondents Frequency in %

Drinking 174 72.5%

Tea 60 25%

Yogurt 6 2.5%

Total: 240 100.00

Interpretation

The purpose of asking this question was to know that for which purpose the fresh milk is

used.

shows that 72.5% respondents replied the use of fresh milk for drinking. 25 % replied for

tea and only 2.5 % reply for yogurt.

Packed Milk:

Q. No. 7 Are the prices lof packed Milk affordable?

Answer Analysis



15/26

Yes 19 46%

No 22 54 %

Total:. 41 100%

Interpretation:

The purpose of asking this question was to know that whether the prices of packed milk

are affordable. 54 % respondents replied that the prices of packed milk are not affordable.The fresh milk does not fulfill our needs. Hence, we purchase the packed milk. 46 %

respondents replied that the prices of packed milk are affordable.

Q.No. 8 what do you think about the availability of packed milk?

Answer Analysis


Near the Residence 35 85%

Away the Residence 6 15%

Total:. 41 100%

Interpretation:

This question was asked to know whether packed milk is easily available, near the

residence or away from the residence. 85 % respondents replied that the packed milk isavailable near the residence. Only 15 % respondents replied away from the residence.

Q. No. 9 what are the basis of your preference?

Answer Analysis


16/26

Preference Frequency of Respondents Frequency in %

Price 3 7%

Quality 6 15%

Availability 10 24 %

Taste 22 54%

Total:- 41 100.00

Interpretation:

The purpose of designing this question with a view to know that what are the basis

preference to use the packed milk.

Table shows that 54% respondents replied that they prefer packed milk due to its taste.

7% preferred due to its price. 24% answered due to availability and 15% replied due to

quality.

Q. No. 10 For which purpose the packed milk is used?

Answer Analysis

Description of Use Frequency of Respondents Frequency in %

Drinking 20 49%

Tea 21 51%

Sweets 00 00 %

Total:- 41 100.00


17/26

Interpretation:

The purpose of asking this question was to know that for what purpose the packed milk is

used. Table shows that 51% repondents replied that they use the packed milk for tea. And

49% for drinking.

Q. No. 11 Which quantity of packed milk do you buy?

Answer

Interpretation:

The purpose of this question was to know that which quantity of packed milk does a

person buy only 10 respondents replied that the minimum quantity of packed of packed

milk Kg and the maximum quantity of packed milk 2 Kg, they buy.

Q. No. 12 How you started using packed milk as to whether due to advertisement?

Answer Analysis


Yes 18 44%

No 23 56%

Total:- 41 100.00


18/26

Interpretation:

The purpose of this question was to know that what role the advertisement has played in

the introduction of packed milk. About 56 % respondents replied in negative. 44% people

replied in positive.

Q. No. l3 Which brand of packed milk do you prefer?

Answer Analysis


Haleeb 8 20%

Milk Pack 10 24%

Every Day 7 17 %

Daily Queen 16 41 %

Total:- 41 100.00

Interpretation:

This question was asked to know which brand of packed milk peoples prefer. About 20 %people answered that in favor of brand Haleeb 24 % respondents answered in favor of

Milk Pack and only 17% respondents answered in the favor of brand every day or other

packed milk. And 41% Dairy Queen.

So, majority of the people prefer the brand of packed milk Dairy Queen.

Q. No. 14 Has any doctor recommended the use of packed milk for your infants?

Answer Analysis



19/26

Yes 3 7%

No 38 93%

Total:- 41 100.00

Interpretation:

This question was asked to know that which packed milk is used for the infants

recommended by doctor. 93 % respondents replied in negative.

So, the people believe on the mother feed for the infants.

Q. No. 15 Which milk is more hygienic?

Answer Analysis


Packed Milk 100 40%

Fresh Milk 150 60%

Total 250 100.00

Interpretation:

The purpose of asking this question was to know that what type of milk is more hygienic

60 % respondents replied in favor of the fresh milk. While 40% respondents replied in

favor of packed milk.

So, the fresh milk is considered to be more hygienic after boiling.

Q. No. 16 Which milk is good for Tea

Answer Analysis



20/26

Packed Milk 40 16%

Fresh Milk 210 84%

Total 250 100.00

Interpretation:

The purpose of asking this question was to know that what type of milk is better for tea.84 % respondents replied in favor of fresh milk for tea. 16 % respondents replied that the

packed milk is better for tea.

So, the majority of people like fresh milk for tea as compared to the packed milk.

PERSONAL QUESTIONS

Q. No. 17 You education please?

Answer Analysis


Primary 25 10%

Middle 18 72%

Matriculate 90 36%

F.A 15 6%

Graduation 60 24%

Doctor/ Lawyer 22 8.8%

Master 20 8 %

Total 250 100.00

Interpretation:


21/26

This question was designed to know that our respondents are how much educated. 36 %respondents replied that they are Matriculates. 24% respondents replied that they are

Graduates. 6% respondents replied that they had complete their education up to F.A 8.8

people responded that they are professional like Doctor/ Lawyer whereas 8% and 7.2%

the qualification of other were Primary, Master and Middle respectively.

So, Matriculation and Graduation are greater in number than other.

Q.No. 18 How many family members do you have?

Answer Analysis


1 to 2 31 12.4%

3 to 4 48 19.2%

5 to 6 68 27.2%

7 to 8 38 15.2%9 to10 25 10%

11 to 12 30 12%

131 to 14 10 4%

Total:- 250 100.00

Interpretation:

The purpose of asking lthis question was to know the knowledge of family members ofthe respondents. The response reveals that the respondents have minimum two family

members and maximum fourteen family members. 27.2% people reply that they have 5-6members of their family. 19.2 %, 12%, 15.2%, 10%, 12.4%, 12.4% and 4%, respondents

replied that their family comprise 3-4, 11-12,7-8, 9-10, 1-2 and 13-14 respectively.

So, most of family have 5-6 member as compared to others.

Q. NO. 19 Your family income please?

Answer Analysis


0001 to 5000 27 10.8%5001 to 10000 48 56.4%

10001 to 15000 68 18%

15001 to 20000 38 102%

20001 to 25000 25 2.8%

Total 250 100.00


22/26

Interpretation:

The purpose of asking this question was to know that income level of the family of

respondents. 58 % people replied that their income falls Rs. 5001-10000 per month. 10.8

%, 18% and 2.8% respondents replied that their income is between Rs. 0001-5000,10001-

15000,15001-20000 and 2001-25000 per month respectively.

So, majority of the familys income lies in Rs. 5001-10000.

CONCLUSION

From the research conducted, it has been observed that.

1. There is no signification relation between the use of packed milk and fresh milk.

2. About 83.6% people use only fresh milk l whereas only 4% people use packed milk.The rest of people use both packed and fresh milk. Therefore, the hypothesis stated

earlier, i.e. fresh milk is preferred over packed milk, is accepted on the basis of results.

3. Also, the relationship of education with use of packed milk is not very strong. Itsdifficult to determine how educated a family is? Moreover, the method used by us to

calculate the educational score is quite tricky, and it is difficult to fix parameter of

educated family.

4. All families are aware of the advertisement of packed milk. About 56% families, who

dont use packed milk at all, have awareness of advertisements of packed milk.

5. The influence on purchasing decision of the people after watching the advertisement is

not much.

6. Usage pattern of the people does not seem to affect the purchasing decision in case ofpacked milk. The following table summarizes the usage rate for people who use fresh

milk alone, and people who use packed milk along with fresh milk.

Usage People using fresh milk alone People using packed milk

along with fresh milk

0-2 Liters 60 % 100.00%3-4-2 Liters 24 % 00

>4 Liters 16 % 00

Total:- 100.00% 100.00%

7. Those people, who purchase fresh milk, mostly purchase from doorstep Same is the

case with those people who use both fresh and packed milk.


23/26

8. In case of those people, who use fresh milk, they use 72.5 % for drinking and 25% formaking tea. As compare to people, who use packed milk just use 49% it for drinking, and

51% for making tea. We have observe that basically it is the quality and the high cost,

which makes the packed milk undesirable for drinking. Whereas, it is more desirable for

the purpose of making tea.

9. While considering the importance of various factors, the following tables depicts etc.

various results:

Table 1

Price Quality Availability Taste Total

Fresh 22.51% 48% 10% 19.5% 100%

Packed 7% 15% 24% 54% 100%

Table 2

Hygienic Nourishment

Fresh 60 % 72 %

Packed 40 % 28 %

Total 100.00 % 100.00%

Now it is easy to conclude from the table 1 that those people who use fresh milk, the

major factor influencing their purchasing decisions are the quality and prices, which are

the most important factors. As compare to the people, using packed milk, the majorfactors influencing their purchasing decisions are the taste and prices which are the most

important factors.

Further it can be conclude form the table 2 that the fresh milk has more hygienic and

nourishing factors as compare to packed milk.

10. When we conducted research, we face a lot of problems which was, however, covered

during research as following:

i. Sampling should have been done in order to clearly identify the distinct areas in thecity, which are different from each other in buying decisions and habits, for example

people form Cantt. Are quite different from people of new Multan. However, this aspect

was covered tactfully psychologically.

ii. The proper cluster of various income level made it difficulty to identify more clearlythe buying pattern of packed milk on people were reluctant to reply the questionnaire.

However, on assurance of keeping their identify confidential they cooperative with us.

APPENDIX


24/26

Area:

QUESTIONNAIRE

We are the student of department of commerce B.Z.U Mutan.

We are conducting the research on MILK MARKETING-COMPARISON OF

PACKED MILK VERSUS FRESH MILK IN MULTAN CITY (PUNJAB, PAKISTAN).

We are need of your cooperation in filling up of this questionnaire. Please extend your

cooperation.

Q. No. 1 What type milk do you use?

o Packed Milk o Fresh Milk o Both

FRESH MILK

Q. No. 2. What are the basis of your preference? (Rank the following)

o Price

o Quality

o Availability

o Taste

o Any other

Q NO. 3 How much quantity of milk do you use daily?

Q No. 4 is the fresh milk available on credit?

o Yes o No

Q. No. 5 If yes, then for how many weeks?

o 2 Weeks o 4 Weeks

Q.No. 6 For which purpose the fresh milk is used? (Rank the following)

o Drinking

o Tea

o Any other


25/26

Q. NO. 7 Are the prices of packed milk affordable?

o Yes o No

Q. No. 8 What do you think about the availability of packed milk?

o Near the residence o Away the Residence

Q. No. 9 What are the basis of your preference? (Rank the following)

o Price

o Quality

o Availability

o Taste

o Any other

Q. No. 10 For which purpose the packed milk is used?(Rank the following)

o Drinking

o Tea

o any other

Q. No. 11 Which quantity of packed milk do you buy?

Q. No. 12. Have you started using packed milk as to whether due to advertisement?

o Yes o No

Q. No. 13 Which brand of packed milk do you prefer?

o Haleeb o Milk pack o Any other

Q. No. 14 Has any doctor recommended the use of packed milk for your infants?

o Yes o No

GENERAL QUESTIONS

Q. No. 15 Which milk is more hygienic?


26/26

o Packed milk o Fresh milk

Q. No. 16 Which milk is more nutritious?

o Packed milk o Fresh Milk

Q. No. 17 Which milk is good for tea?

o Packed milk o Fresh Milk

PERSONAL INFORMATION

Q. No. 18 Your education please?

Q. No. 19 How many family members do you have?

Q. No. 20 Your family income please?

(THANKS)

BIBLIOGRAPHY

1. Business Research Methods by W.G. Zikmund.

2. Business Research Method by Usuma Sckrama

SOURCE OF INFORMATION

1. Chaudhry Foods Limiteds Website, http://www.dl.com.pk

2. Regional Office Nestle Milk Pak Limited Chungi No. 1

Date post:	05-Apr-2018
Category:	Documents
Upload:	sanchit-batra
View:	226 times
Download:	0 times

Live BRM Project

Documents