2016

SAY HELLO TO GENERATION LIVE

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The first Live Streaming Network (LSN) that lives at the intersection of brands, influencers, and audiences.

We are a media company and creator network, focused on live, and driven by data.

We are LIVE!

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200 Million

Unique monthlies on Amazon’s Twitch. 7.5B+ minutes watched

Periscope broadcasts since its launch from March 2015 to March 2016. Almost 1M hours of live streams watched daily.

Facebook users who can now view and share live video via Facebook Live

Number of daily, real-time video views on Snapchat

100 Million 10 billion 1.4 billion 80%

Percentage of monthly Internet traffic from video by 2019

Now is live A realtime revolution at our fingertips

no cost + ease = audience Live streaming is a game changer. Recent advancements make it available to the masses via smartphone at no cost, reaching the largest possible audience no matter where they are

Social broadcasting The ultimate convergence of social media and broadcasting, live streaming is a new medium that is more powerful than either

Data & analytics Live creates real time data & analytics opportunities beyond anything we’ve seen previously

Chewbacca mom A long time ago in a galaxy far, far away …

A Mom bought a Chewbacca mask. She tried it on. She laughed hysterically. Thanks to Facebook Live, we’re all laughing with her. It’s the simple joys in life … •  140M+ views of her original video •  32M+ views on Kohl’s follow up video •  11M+ views James Corden & JJ Abrams carpool YouTube video •  101% increase in engagement around Kohl’s brand •  Visit to Facebook campus to hang out with Chewbacca •  Countless Memes, imitations, and references across social media

Live let the wookie win

The Power of Live

appendix 4

audi

ence

access Easy difficult

nich

e m

ass

youtube channels

Blogs & social

Example: Food media landscape

Traditional tv

Live streaming

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Have a Facebook following? We tailor compelling creative, talent, & content to make the most of your reach and command attention.

Facebook Live Want to be discovered by Gen-Z and Millennials? We make you a part of the conversation with the right influencer and right audience.

younow Periscope reflects what’s trending in the world right now. We insert you into realtime conversations, events, and focal points.

periscope With YouTube’s live-focused app, YouTube Connect, we can reach existing subscribers with the power of live engagement. YouTubE Connect

Where we go live Right audience right platform right time

As an owned OTT destination/app allows high level control, customization, & analytics. Facebook’s API and analytics give it an edge over other, locked down platforms.

YouNow’s robust, interactive feature set, including split screen with Guests have helped its community engage and grow. Facebook’s API will allow it to advance quickly.

New content discovery is a challenge in live. Social notifications help find what you already like, but the ability to browse for newness varies greatly across platforms.

Facebook’s ubiquity makes Live mainstream. Periscope, YouNow, and similar platforms have growing brand awareness, and OTT apps require tremendous marketing.

Platform comparison

Control & analytics Low high OTT

awareness Low high OTT

discoverability Low high OTT

Engagement Low high OTT

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We partnered with Camila Alves, a Celebrity Lifestyle Expert, International Spokesmodel, TV Host, and Mom to produce the first live, weekly, lifestyle show on Facebook.

•  4.3 million overall impressions •  1 million video views •  Audience: 68% Women, 21% 25-34, 17% 35-44 •  Top 3 markets: US, Brazil, India •  37% increase in Facebook Page Likes in 6 months

first live weekly Lifestyle show on LIVE

October! November! December! January! February! March! April!

Page Likes

Camila’s code Lifestyle food family Diy healthy living

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OTT vs Social broadcasting

The difference OTT Advantages Limitless Data & Analytics UX Customization Content Curation Cross-Device Compatibility OTT Disadvantages Must Build Awareness / Traffic Development & Hosting Costs Requires Content Library Often Low or No Engagement

Live streaming video comes in many forms with the biggest divide between OTT (over-the-top) channels/apps, commonly found on smart TVs or set top boxes like Apple TV or Roku, and social broadcasting platforms like Facebook Live, Periscope, and YouNow.

Social Broadcasting Advantages Existing Community Easier Audience Acquisition High Engagement Levels Low or No Cost Social Broadcasting Disadvantages Limited Data & Analytics Features Limited by Platform No Ownership Limited Commerce / Monetization

appendix

Roker Labs and Dextro collaborated on the most comprehensive, independent analysis of a live streaming community with YouNow, learning volumes about the platform’s Gen-Z and Millennial user base.

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Roker Labs published the first-ever live streaming Index in July 2015. This comprehensive report quantified and ranked the influencers and talent currently using Periscope within select verticals.

The roker index

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JRSportBrief was on location in Chicago and legendary boxer Oscar De La Hoya was in New York, but their candid conversation was shared with the world via YouNow. Using the power of YouNow’s unique guesting feature, De La Hoya joined JR’s broadcast to promote HBO Boxing’s Canela vs. Khan fight and Tecate’s new app in advance of the Pay Per View event. Viewers across the globe were given exclusive, instant access to engage with the world-class fighter through the power of live streaming video, and invited to purchase tickets through an embedded Buy Now button.

Case study Canelo vs khan

appendix

The next media network will be built on a phone

Rokermedia.live