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Live Life in the Clear
2011 / 2012
FSV Crizal Stock Program
2
Live Life in the Clear
• Buy 100 pair of FSC Crizal stock lenses and receive 30 pair FREE!
• Targeted at ECPs that have in-office finishing capability• ECPs order 100 pair of FSV Crizal stock lenses and receive 30 pair FREE• Independent Lab Reps bill the ECP for 100 pair of FSV stock lenses, then take the
ECP order and send it to Essilor Customer service.• Essilor customer service fulfills the order and drop ships to the ECP.• Essilor bills the lab for the 100 pair at the agreed-up wholesale price.
What is the FSV Crizal Stock Program?
Live Life in the Clear
• Lab Rep Incentive:• Each 100 pair Order = 100 AwardperQs!
• What’s an AwardPerQ?• AwardPerQs are points that are redeemable for
FABULOUS merchandise, travel and experiential awards.
What’s in it for the lab consultant?
Live Life in the Clear
AwardperQs
• Below are just a few examples of what your AwardPerQs can do for YOU!
Dooney & Bourke
83 perQs
Kate Spade
83 perQs
Callaway Razr X
470 perQsCuisinart Cookware
470 perQs
Xbox 360 Kinect
209 perQs
Sony Cybershot
135 perQsPanasonic 42in Plasma
296 perQs
Kenneth Cole
55 perQsGrillpro Smoker
173 perQsCamping Package
295 perQs
Apple iPad
268 perQs
Bose SoundDock
173 perQs
Live Life in the Clear
25
• Benefits of stocking FSV Crizal lenses• Increased customer satisfaction• Savings on shipping• Quicker turnaround time• Increased AR penetration
• Ways to sell more FSV Crizal• Offer AR as a lens package• Reduce usual markup to patient
• Profitability Analysis!
What’s in it for the ECP?
Live Life in the Clear
Selling Tools?
Live Life in the Clear
Thank You