Date post: | 14-Apr-2017 |
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Internet |
Upload: | epfl-ecole-polytechnique-federale-de-lausanne |
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Planet KLive Localization
TalkWiththeWorldonYourWebsite
Kamusi istheSwahiliwordfor“dictionary”.Ourmission:
1.Collecteverywordineverylanguage2.Shareeveryword
Planet K
Localization: Translatingwebsites into locallanguages
InSwitzerland,forexample,manycompaniespaytotranslatetheirwebcontentintoFrench,German,andItalian
Localization: Translatingwebsites into locallanguages
InSwitzerland,forexample,manycompaniespaytotranslatetheirwebcontentintoFrench,German,andItalian
ButwhatifaSwisscompanywantstoreachcustomersfromDenmarkorJapanorSouthAfricaor…?
Localization: Translatingwebsites into locallanguages
IfaSwisscompanywantstoreachcustomersfromDenmarkorJapanorSouthAfricaor…Howdotheychoosewhichlanguagestotranslateinto?
Howdotheyfindtranslatorsforthoselanguages?
Howdotheykeepupwiththoselanguagesiftheychangethecontentontheirsite?
Planet KLive Localization
Planet KLive Localization
• Hundredsoflanguages• Setupyourpageonlyonetimeinyourownlanguage• Standardcontentappearsinstantaneouslyinthevisitor’slanguage• Customcontenttranslatedtoanylanguagebyknowledgeablehumans
Planet KLive Localization
Howisthisdifferentfromtoday’sapproachtolocalization?
Planet KLive Localization
Howisthisdifferentfromtoday’sapproachtolocalization?
Planet KLive Localization
Howisthisdifferentfromtoday’sapproachtolocalization?Howisthisbetterthantoday’sapproachtolocalization?
Planet KLive Localization
Howisthisdifferentfromtoday’sapproachtolocalization?Howisthisbetterthantoday’sapproachtolocalization?
Planet KLive Localization
Howisthisdifferentfromtoday’sapproachtolocalization?Howisthisbetterthantoday’sapproachtolocalization?Howisthisatremendousleapbeyondtoday’sapproachtolocalization?
How Localization workstoday:• Companymarkseachentitythatneedstranslation(e.g.,“Home”or“Services”)using“gettext” system• Companysetsup“.po”filesforeachpageforeachdesiredlanguage• Translatorstypeintheequivalentsforeachentityintheirlanguageusingthe.po file• Saved.po filesareuploadedtothelocalwebsiteordb andthelanguageaddedtothesiteoptions• Ifawebpageischanged,everythinggoesbacktothetranslators• Whenanewpageisadded,previously-translatedentitiesmustbere-visited• Anewlanguagerequiresfindingnewtranslatorsandmanagingnew.po filesforeachpage
Originaltextmarkedup→techsupportmakesfiles→translationstoselected languages→languagefilesuploaded→customerreached
Planet KHowLive Localization works:
1. CompanymarkseachentitythatneedstranslationwithitskamusiID
2. Kamusi links toallthetranslationsforthatspecificidea,potentiallyin100’soflanguages3. Thewebpagedisplaysallavailableentitieson-the-fly inthevisitor’spreferredlanguage
• Ifanentityisnotalreadyinourdatabase,itgoesintoourtranslationpipeline
• Ifapageisaddedorchanged,thecompanysendsupdatestoPlanet K andgetsonwithitsrealbusiness ofprovidinginformation,goods, orservices
While Planet Kworkswithpeopletotranslatetohundredsoflanguages,theclientcompanyneverneedstolook foratranslator,andwinswitheachentityapersontranslatestotheirlanguage
Originaltextmarkedup Customersreached
Inshort,today’sLocalization:Alotofworkforafewlanguages
Planet KLive Localization
Alotlessworkforalotmorelanguages
TalkWiththeWorldonYourWebsite
Planet KLive Localization
TalkWiththeWorldonYourWebsite
Bonus Slides:HerearethreeexamplesofthetypeofsitethatcouldreachtheworldwithLiveLocalizationfor• Localvisitorswhodonotspeaklocallanguages• Visitorsfromotherplaces whoareinterestedinlocalgoodsandservices
Bookings(Hotels,Flights,Shows...)EverywordoftheSwissRailinformationsystemconsistsofentitiesthatarestandardacrosstheSBB/CFF/FFSnetwork,e.g.:
• TicketShop• From• Disabledpassengers• Familycoachwithplayarea• Lastconnection• Fare/Buy
Allofthesetermscanbequeried intheKamusi databaseforLiveLocalization toanylanguageHaveyoueverhelped atouristbuyatrainticketatakiosk inthestation?
Swisstrainscarrypassengersfromallover theworld,but thewebsite,app,and ticketmachinesareonlyavailableinGerman,French, Italian,andEnglish
InformationThisentireweatherpageisgenerateddynamicallyfromalistoffixedtermsthatispopulatedwithvariabledata
Otherthanthenamesofthewebcams,everyterm onthispagecouldbeincludedintheKamusi databaseandoverlaidonsearch.chresults inanylanguage
Rightnow,search.chislocalizedintoEnglish,French,German,andItalian
Live Localization canmakethissiteavailabletotravelersfromplaceslikeSpainorKorea,ortoimmigrantsfromSyriaorAlbania
E-CommerceEverywordonthispage(otherthanproductnamesandmodelnumbers)canbetranslatedtoanylanguageintheKamusidatabaseandprovidedtotoppreise.chforon-the-flyLive LocalizationEverywordCurrentoptionsareGerman,French,andEnglish
Oneoftheitemsonthispagecostsover€1000- that’s alotofmoneytoleavebehindfromcustomerswhoprefertoshopforproductsinRussianorChineseor[anyotherlanguage]