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! www.INXPO.com/sbtv [email protected] Phone: 312.962.3708 Convey personality and enthusiasm 1993 - 1995 - 2000 - 2004 - 2005 - 2009 - 2010 - 2012 - 2016 - LIVE ONLINE VIDEO The Evolution Of HISTORY 1 st live stream on the Internet was a performance of the rock band, Severe Tire Damage 1 st time a live sporting event was broadcast over the Web Users still had to download a player to view online video Valentine's Day marked the official launch of YouTube YouTube reports a billion video streams per day Millions of people use live online video to track the rescue of the Chilean miners. More than half of the world’s population watches video online Cisco predicts that 86% of internet traffic will be online videos Employee communications Customer communications Partner training Prospect nurturing Investor relations Thought leadership • Define what success looks like • Ensure you have concise, engaging content/speakers • Choose your delivery option carefully (make sure it scales) • Promote your presentation • Be sure to include a call to action Who is your audience: Internal or external? What level of engagement do you want: Monologue or dialogue? How much measurement do you require: Planning on following up with the audience? How easy is the vendor solution: You have a day job, right? Interact with the audience Half of American homes had better than dial-up speeds for their Internet access Put a face on your communications Webcam Standard internet connection Needed an expensive video camera Required high bandwidth upload service Enlisted the help of various engineers Had to make decisions about complex codecs Worried about audience video players Worried about audience bandwidth Online Video Use Cases Online Video Delivery Options Steps for Success Getting Started Compression and adaptive bit rate technologies = high quality video for everyone [ 5 ] [ 1 ] [ 2 ] [ 3 ] [ 4 ] [ 5 ] [ 6 ] [ 7 ] [ 8 ] [ 9 ] Then Now Online Meetings (A few people) Webcasts (Hundreds people) Online Events (Thousands people) Webinars (Dozens of people) Bring customer endorsements to life Showcase new products in a live setting Submit Send Ask a question Comment Submit Send Ask a question Comment Submit Ask a question Get started today! SOURCES: [ 1 ] First live stream on the Internet: http://blog.treepodia.com/2012/02/a-short-history-of-online-video-part-1-before-youtube/ [ 2 ] First time a live sporting event was broadcast over the Web: http://blog.treepodia.com/2012/02/a-short-history-of-online-video-part-1-before-youtube/ [ 3 ] Users still had to download a player: http://blog.treepodia.com/2012/02/a-short-history-of-online-video-part-1-before-youtube/ [ 4 ] Half of American homes got better than dial-up speeds for their Internet access: http://blog.treepodia.com/2012/02/a-short-history-of-online-video-part-1-before-youtube/ [ 5 ] Valentine's Day 2005 marked the official launch of YouTube: http://blog.treepodia.com/2012/02/a-short-history-of-online-video-part-1-before-youtube/ [ 6 ] YouTube reports a billion video streams per day: http://dembot.com/post/310798115/a-decade-in-history-of-online-video [ 7 ] Viewers use live online video to track the rescue of the Chilean miners: http://blog.treepodia.com/2012/08/a-short-history-of-online-video-part-2-2006-onward-the-youtube-years/ [ 8 ] Half of the world's population watches video on the Web: http://blog.treepodia.com/2012/08/a-short-history-of-online-video-part-2-2006-onward-the-youtube-years/ [ 9 ] 86% of Internet traffic will be online videos: http://blog.treepodia.com/2012/08/a-short-history-of-online-video-part-2-2006-onward-the-youtube-years/ Simple Affordable Mobile Live or On-Demand Secure Branded H.264 & Adaptive Bit Rates 1 2 3 4 5
Transcript
Page 1: LIVE ONLINE VIDEO - INXPOreach.inxpo.com/.../INXPO_InfoGraph_LiveOnlineVideoToday.pdfofficial launch of YouTube YouTube reports a billion video streams per day Millions of people use

!

www.INXPO.com/[email protected] Phone: 312.962.3708

Convey personality and enthusiasm

1993 -

1995 -

2000 -

2004 -

2005 -

2009 -

2010 -

2012 -

2016 -

LIVE ONLINE VIDEOThe Evolution Of

HISTORY

1st live stream on the Internet was a performance of the rock band, Severe Tire Damage

1st time a live sporting event was broadcast over the Web

Users still had to download a player to view online video

Valentine's Day marked the official launch of YouTube

YouTube reports a billion video streams per day

Millions of people use live online video to track the rescue of the Chilean miners.

More than half of the world’spopulation watches video online

Cisco predicts that 86% of internet traffic will be online videos

• Employee communications

• Customer communications

• Partner training

• Prospect nurturing

• Investor relations

• Thought leadership

• Define what success looks like

• Ensure you have concise, engaging content/speakers

• Choose your delivery option carefully (make sure it scales)

• Promote your presentation

• Be sure to include a call to action

Who is your audience:Internal or external?

What level of engagement do you want:Monologue or dialogue?

How much measurement do you require:Planning on following up with the audience?

How easy is the vendor solution:You have a day job, right?

Interact with the audience

Half of American homes hadbetter than dial-up speeds for their Internet access

Put a face on yourcommunications

Webcam

Standard internet connection

Needed an expensive video camera

Required high bandwidth upload service

Enlisted the help of various engineers

Had to make decisionsabout complex codecs

Worried about audiencevideo players

Worried about audiencebandwidth

Online Video

Use Cases

Online Video

Delivery Options

Steps for

Success

Getting Started

Compression and adaptive bit rate technologies =

high quality video for everyone

[ 5 ]

[ 1 ]

[ 2 ]

[ 3 ]

[ 4 ]

[ 5 ]

[ 6 ]

[ 7 ]

[ 8 ]

[ 9 ]

Then Now

Online Meetings (A few people)

Webcasts (Hundreds people)

Online Events (Thousands people)

Webinars (Dozens of people)

Bring customer endorsements to life

Showcase new products in a live setting

SubmitSend Ask a questionComment

SubmitSend Ask a questionComment

SubmitAsk a question

SubmitAsk a question

Get started today!

SOURCES:[ 1 ] First live stream on the Internet: http://blog.treepodia.com/2012/02/a-short-history-of-online-video-part-1-before-youtube/[ 2 ] First time a live sporting event was broadcast over the Web: http://blog.treepodia.com/2012/02/a-short-history-of-online-video-part-1-before-youtube/[ 3 ] Users still had to download a player:http://blog.treepodia.com/2012/02/a-short-history-of-online-video-part-1-before-youtube/[ 4 ] Half of American homes got better than dial-up speeds for their Internet access:http://blog.treepodia.com/2012/02/a-short-history-of-online-video-part-1-before-youtube/[ 5 ] Valentine's Day 2005 marked the official launch of YouTube:http://blog.treepodia.com/2012/02/a-short-history-of-online-video-part-1-before-youtube/[ 6 ] YouTube reports a billion video streams per day:http://dembot.com/post/310798115/a-decade-in-history-of-online-video[ 7 ] Viewers use live online video to track the rescue of the Chilean miners:http://blog.treepodia.com/2012/08/a-short-history-of-online-video-part-2-2006-onward-the-youtube-years/[ 8 ] Half of the world's population watches video on the Web:http://blog.treepodia.com/2012/08/a-short-history-of-online-video-part-2-2006-onward-the-youtube-years/[ 9 ] 86% of Internet traffic will be online videos:http://blog.treepodia.com/2012/08/a-short-history-of-online-video-part-2-2006-onward-the-youtube-years/

Simple

Affordable

Mobile

Live or On-Demand

Secure

Branded

H.264 & Adaptive Bit Rates

1

2

3

4

5

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