Email is No Longer About Sending Email

@MattKeiser @LiveIntent

•  Email is Everywhere Your Customers

Are… and You’re Not

•  You Don’t Have to Send Email to Advertise There

•  It Works.

Email is Everywhere Your Customers Are… and You’re Not

95% of brands use email for CRM or content delivery because it is so effective

Only a fraction of your best customers open the Emails

But now thanks to LiveIntent it’s possible to reach your target audience when they are reading…

This is a Completely Revolutionary Unoriginal Idea

Media Buying is the second oldest profession

Be Present.

h"p://www.journalism.org/analysis_report/mobile_ac9vity_news_ranks_high,  h"p://pewinternet.org/Reports/2011/Search-­‐and-­‐email.aspx  

Email is the #1 App

Brands need to be present where their customers are spending the most time

What happens in 1 second on the internet…

463 Instagrams

833 Tumblr Posts

1,024 Skype Calls

33,333 Google

Searches 1,670,000

Emails Sent

11,574 Dropbox Upload

46,333 Youtube

Views

3,935 Tweets

52,083 Facebook

Likes

Email

Mirapost 2011

Nielsen State of the Media: Advertising & Audiences 2012 !

•  Email is Everywhere Your Customers

Are… and You’re Not

•  You Don’t Have to Send Email to Advertise There

•  It Works.

You don’t have to send email, to advertise there

Hashes are your Cross Device & Cross Platform Identity

Retention Re-activation Suppression

Hey Matt, we love you!

Where did you go Matt? We miss you!

Don’t tell Matt….

•  Email is Everywhere Your Customers

Are… and You’re Not

•  You Don’t Have to Send Email to Advertise There

•  It Works.

It Works.

I love pudding

La Quinta Case Study

:"

Performance Across the Board CTR with LiveIntent is routinely above industry averages

Average CTR of .26% Over 2x that of traditional display in the entertainment industry vertical*

and

144% of the client’s goal *Source: DoubleClick by Google, Display Benchmark Tool; http://

www.richmediagallery.com/resources/benchmarks/?utm_source=Think+Insights&utm_medium=website&utm_campaign=Launch

Tune In – TV Guide Network Results

High Impact Skins

1% over

CTR* 3 coordinated ad units that work together as a canvas for brand message

*highest performing skin to date

Buy through your current ATD or DSP

•  Email is Everywhere Your Customers

Are… and You’re Not

•  You Don’t Have to Send Email to Advertise There

•  It Works.

Email is No Longer About Sending Email

@MattKeiser @LiveIntent