24
LIVERPOOL HOTELS UPDATE December 2016
LIVERPOOL HOTELS UPDATE December 2016
Welcome
Welcome to the latest edition of the
Liverpool Hotels Update.
Since 2004, this document has been
published jointly between Liverpool City
Council and the Local Enterprise Partnership.
It contains detailed information about the
range and location of hotels which have
been completed, are currently under
construction, or are in the pipeline both
within the City Centre and outside it. It also
looks at hotel performance in the City
Centre.
We hope that the data included in the
schedules will be useful to individuals and
organisations involved in hotel provision.
Should you have any queries, require further
information, or have comments on the
content of the schedules, please contact:
(Planning & Development queries):
Mark Kitts, Assistant Director Regeneration
Development Planning and Housing,
Liverpool City Council, Municipal Buildings,
Dale Street, Liverpool l2 2DH
Tel: 0151 233 0254
Email: [email protected]
Website: www.liverpool.gov.uk
(Hotel sector performance queries):
Peter Sandman, Head of Visitor Economy
Development, Liverpool City Region LEP,
12 Princes Parade, Liverpool L3 1BG
Tel: 0151 237 3916
Email: [email protected]
Website: www.visitliverpool.biz
Photo above: Hard Day’s Night Hotel, North John Street.
Front cover (clockwise from left): Malmaison, Princes
Dock; Union House, Victoria Street; Crowne Plaza –
Princes Dock; Arthouse Hotel (photo courtesy of Signature
Living).
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Foreword The end of another successful year. 2016 has seen Liverpool’s
cultural legacy and thriving conferencing sector continue to
draw in visitors to the city, many of whom stay in our excellent
hotels. Highlights of the season have included the visit of
Cunard’s Queen Elizabeth to celebrate the 100th birthday of
the Cunard Building, and two visits by the cruise ship Disney
Magic to our waterfront.
The new Exhibition Centre Liverpool is performing well with over
100 public and trade exhibitions bringing 113,000 visitors to the
city in its first 12 months to September 2016. Repeated
bookings for events are now coming in, demonstrating how the
right venue in a stunning location can benefit the local
economy. The £40million facility is capable of being used
together with the existing BT Conference Centre and Echo
Arena to create a combined floorspace of 15,255 square
metres (164,000 square feet) which this year’s European
Association for International Eductaion was the first to make
excellent use of.
The International Passenger Survey 2015 published by Visit
Britain in June 2016, which only covers overseas staying visitors
for the main tourism destinations across the UK, revealed that in
2015 Liverpool was the 6th most visited city in the UK by
overseas visitors; the same position as 2014. The city also
performed particularly strongly in the overseas business visitor
market with 179,000 visitors. This is an increase of 23% since
2014, which our city’s hotels have clearly benefitted from and
will continue to do so.
I am pleased to see that as visitor numbers and hotel nights
sold rise, so do revenues for our hoteliers. Competition may
sometimes be tough, but it has the habit of encouraging
companies to push the boundaries further in terms of quality
and comfort on offer to their customers. Preparatory work is
now underway for a start on Martins Building in the spring once
the developer comes forward with some more detailed
proposals. The venue is forecast to open in 2018 and will
become the city’s first five-star hotel.
In terms of future hotel investment, there are clearly some parts
of the city proving to be very attractive to investors, with the
Historic Downtown and Baltic areas for hotels, and Ropewalks
with its proximity to the city’s night-life for serviced apartments.
Over 20 new hotels are in the pipeline for the City Centre, It is
also very exciting when long anticipated schemes start on site,
such as the new Premier Inn at Lime Street Gateway and Union
House on Victoria Street.
Please enjoy reading about what has been achieved in 2016,
and about our plans and aspirations for the year ahead.
Councillor Wendy Simon Assistant Mayor and Cabinet Member for Culture,
Tourism and Events
02
Liverpool City Centre hotel facts (as at December 2016):
Existing Currently on site
63 hotels/apart-
hotels/guest houses (up from 37 in 2008)
6 new hotels/apart-
hotels
6,430 suites and
bedrooms (up from 3,481 in 2008)
413 hotel suites and
bedrooms
2,600 hotel-related jobs
in the City Centre (1,115 of which created since
2008)
76 potential new hotel
jobs to be created
£ £360 million invested in
27 new and refurbishing
existing hotels since
2008
£32.3 million currently
being invested in new
projects and
refurbishments
FIGURE 1:
Liverpool City Centre hotel rooms by type, as at 20 December 2016 See Figs 3, 4 and 6 for breakdown by type. Note: this chart only shows existing hotels. New hotels will be added in upon completion at next issue
03
Schemes Completed During 2016
Ware Aparthotel - Slater Street COST: £0.25 million
SUITES: 3 (new build)
STANDARD: Serviced Apartments
OPERATOR: Alexander Ware
OPENED: January 2016
Pullman Hotel, Kings Waterfront COST: £26 million
ROOMS: 216 (new build)
STANDARD: 4 star
OPERATOR: Pullman
OPENED: February 2016
Crowne Plaza, Princes Dock COST: £1.8 million
ROOMS: 159 (refurbishment)
STANDARD: 4 star
OPERATOR: Crowne Plaza
REFURBISHMENT COMPLETED: May 2016
Euro Hostel Liverpool, Stanley Street COST: £0.2 million
SCHEME SPECIFICATION: The investment saw the hostel
gain upgraded public areas, five new VIP suites with
private living and bathroom spaces, and a multi-storey
food, drink and events space renamed The Hatch Bar.
Completed August 2016.
Shankly Apartments, Victoria Street COST: Part of a £20 million investment
SUITES: 69
STANDARD: Apart-Hotel/Serviced Apartments
OPERATOR: Signature Living
OPENED: Summer 2016
Arthouse Hotel, Bar & Pizzeria COST: £10.6 million
SUITES: 41
STANDARD: Apart-Hotel/Serviced Apartments
OPERATOR: Signature Living
OPENED: December 2016
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FIGURE 2:
Hotel/Apart-Hotel Provision in the City
Centre as at 20 December 2016
EXISTING HOTELS
Hotel Standard Rooms
Crowne Plaza 4 star 159
Hard Days Night 4 star 110
Hilton, Canning Place 4 star 215
Marriott, Queen Square 4 star 146
Novotel 4 star 209
Pullman 4 star 216
Radisson SAS 4 star 194
Shankly 4 star 65
Mercure Atlantic Tower 4 star 226
“Titanic Hotel Liverpool”, North Warehouse, Stanley Dock
4 star 153
TOTAL 4 STAR: 10 hotels 1,693
“Aloft Liverpool”, North John Street Boutique 116
62 Castle Street Boutique 20
DoubleTree by Hilton Boutique 86
Hope Street Hotel Boutique 82
Hotel Indigo, Rumford Pl/Chapel St Boutique 151
Liverpool Racquet Club Boutique 8
30 James Street Boutique 64
Malmaison Boutique 131
Podzzz@Parr Street Hotel Boutique 12
Sir Thomas Boutique 39
TOTAL BOUTIQUE: 10 hotels 709
Britannia Adelphi 3 star 402
Britannia Rooms, Fenwick Street 3 star 16
Holiday Inn, Lime Street 3 star 139
Jury’s Inn 3 star 310
Liner at Liverpool 3 star 154
TOTAL 3 STAR: 5 hotels 1,021
Express by Holiday Inn, Albert Dock Upper-tier budget 135
Hampton by Hilton, Kings Dock Mill Upper-tier budget 151
TOTAL UPPER TIER BUDGET: 2 hotels 286
Campanile Budget 100
Dolby Budget 65
Days Inn Liverpool, James Street Budget 155
Ibis (Dale Street) Budget 122
Ibis (Wapping) Budget 192
The Podworks Budget 19
Premier Travel Inn Albert Dock Budget 186
Premier Inn City Centre (Vernon St) Budget 165
Premier Inn, Hanover Street Budget 183
The Regent, Mount Pleasant Budget 17
Travelodge, Exchange Street East Budget 125
Travelodge Liverpool Central Budget 105
Travelodge, Strand St/Red Cross St Budget 141
Tune Hotel, Castle Street Budget 100
Z Hotel, State House, Dale Street Budget 92
TOTAL BUDGET: 15 hotels 1,767
EXISTING HOTELS (continued)
Hotel Standard Rooms
Printworks, Renshaw Street Budget (Boutique) 31
The Nadler, Seel Street Budget (Boutique) 106
Heywood House Hotel Budget (Boutique) 35
TOTAL BUDGET (BOUTIQUE): 3 hotels 172
Feathers 4 star guest accomm 66
Roscoe House by Urban Chic 4 star guest accomm 15
Aachen 3 star guest accomm 17
The Liverpool Inn 3 star guest accomm 15
Lord Nelson 2 star guest accomm 27
Hanover 2 star guest accomm 27
Belvedere n/a 8
Blackburne Arms n/a 7
TOTAL GUEST HOUSES:
8 guest houses 182
Adagio, Central Village Apart-Hotel 129
Arthouse Apart-Hotel 41
The Block, Keel Wharf Apart-Hotel 96
Epic Apart-Hotel, 75 Duke Street
Apart-Hotel 19
Epic Apart-Hotel Seel Street Apart-Hotel 14
Posh Pads at the Casartelli Apart-Hotel 31
The Richmond, Hatton Garden Apart-Hotel 51
Signature Living Stanley Street Apart-Hotel 18
Shankly Serviced Apartments Apart-Hotel 69
Staybridge Suites Apart-Hotel 132
TOTAL APART-HOTELS:
10 Apart-Hotels 600
OVERALL CURRENT TOTAL: 63 Hotels/Guest
Houses/Apart-Hotels 6,430
HOTELS CURRENTLY ON SITE
Hotel Standard Rooms
Corn Exchange Apart-Hotel 205
Union House, Victoria Street Boutique 30
Lime Street Gateway Budget 101
EasyHotel, 47 Castle Street Budget 77
TOTAL HOTELS ON SITE:
4 hotels
413
05
FIGURE 5:
Serviced Apartments
EXISTING SERVICED APARTMENTS
Operator Units
Archers Serviced Apartments, Royal Quay Archers 4
Apple Apartments, Moorfields Lifestyle by Apple
35
Base Serviced Apartments – Duke Street (Hudson Gardens/ Manhattan Place)
Base 19
Base Serviced Apartments – The Docks (Royal Quay)
Base 5
Base Serviced Apartments – Sir Thomas Street
Base 4
Base Serviced Apartments – Cumberland Street
Base 6
Base Serviced Apartments – Spectrum (Duke Street)
Base 27
Bridgestreet at Liverpool ONE Bridge Street 77
Bridpoint, Bridport Street YourCityBase 27
Epic Serviced Apartments, Duke Street Epic 4
Hilton Apartments, Hilton Hotel Venmores 47
International Inn , 4 South Hunter Street International Inn
6
Le Bateau Apartments, 62 Duke Street Not disclosed 4
L3 Living @ The Albany L3 Living 10
L3 Living @ Irwell Chambers L3 Living 25
L3 Living @ Merchant Quarters L3 Living 40
StayCity - Lever Court , Duke Street StayLiverpool 56
StayCity - Mount Pleasant Apartments StayLiverpool 41
Premier Apartments, Eden Square Premier Apartments
61
The Printworks, Suffolk Street City Pads 15
The Printworks 2 (Dakota Building) City Pads 21
The Reach, Leeds Street Various 5
Signature Living, Victoria Street Signature Living 12
Signature Living, Button Street Signature Living 2
Signature Living at Matthew Street Signature Living 4
Signature Living at Bold Street Signature Living 3
Trafalgar Warehouse Apartments, Lord Nelson Street
Trafalgar Warehouse Apartments
2
Ware Aparthotel – Duke Street, 68-70 Duke Street
Ware Aparthotels
5
Ware Aparthotel – Slater Street, 18A Slater Street
Ware Aparthotels
6
TOTAL SERVICED APARTMENTS: 29 complexes 573
SERVICED APARTMENTS ON SITE
Operator Units
30-40 Seel Street Not stated 33
11-13 Wolstenholme Square, 67-73 Duke Street
Not stated 23
TOTAL SERVICED APARTMENTS:
2 complexes 56
TOTAL HOTELS ON SITE: 5 hotels 484
FIGURE 4:
Other Accommodation Types in Liverpool City Centre
Hotel Rooms
EXISTING
The Joker Boat, Salthouse Dock 2
Yellow Submarine, Salthouse Dock 3
Titanic, Salthouse Dock 5
Embassie Independent Hostel, Falkner Square 6
Hatters (Hostel), 56-60 Mount Pleasant 72
International Inn, South Hunter Street (Hostel) 23
Royal Chambers Liverpool, 29 Prescot Street (Hostel) 28
Euro Hostel, Stanley Street (former Hoax Hostel) 52
YHA Hostel, Tabley Street (Hostel) 27
TOTAL EXISTING NOVELTY, HOSTELS & SELF CATERING BEDROOMS
218
PROPOSED
Proposed Hostel, 142 Upper Parliament Street 62
TOTAL PROPOSED NOVELTY, HOSTELS & SELF CATERING BEDROOMS
62
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FIGURE 3:
Current City Centre Hotels Proposals.
HOTELS CURRENTLY PROPOSED (WITH NAMED OPERATOR)
Hotel Target Standard Rooms
Martins Building, Water Street 5 star 227
Bateson Building, 28-30 Henry Street Budget 15
HOTELS CURRENTLY PROPOSED (WITHOUT NAMED OPERATOR)
Hotel Target Standard Rooms
Southern Warehouse, Stanley Dock 4 star 128
Kings Dock Mill – Phase 2 3 or 4 star 180
Cains Brewery Village Boutique 100
Union House, 19-21 Victoria Street Boutique 30
Holmes Building, Concert Square Boutique 8
Southern Warehouse, Stanley Dock Apart-hotel 128
George Henry Lee Bdg, Church Street Apart-hotel 114
66 Bold Street Not stated 23
Corn Exchange Building, Fenwick Street
Not stated 202
Gostins Building, Hanover Street
Not stated 146
Current Investments
As a city, Liverpool is growing rapidly.
2016 has seen over £1billion worth of
development activity across all sectors,
matching that seen in 2015. With that
investment has come new businesses,
new opportunities, new jobs, and new
and improved cultural facilities which
draw in visitors. This investment boom is
being matched by the hotel industry
which continues to expand and
diversify to meet visitors’ needs.
As at December 2016 there are 6 new establishments
currently on site across the city, and one major
refurbishment programme underway, bringing over £32
million worth of investment, 424 new hotel rooms, 56
serviced apartments and 79 potential new jobs.
After a series of legal challenges objecting to the
demolition of the old Futurist Cinema on Lime Street,
Neptune Developments’ £39 million Lime Street Gateway
project is now on site. As well as featuring 30,000 square
feet of ground floor commercial, retail and leisure space, it
will also offer student accommodation and an £11 million
101 bedroom Premier Inn hotel on its upper levels. The
scheme will make a dramatic visual improvement to Lime
Street, which has Lime Street Rail Station as its neighbour
where over 15 million passengers per year pass through.
Lime Street Gateway will be one of the first developments
that first time visitors arriving in the city at the station will
see.
Another major scheme which has commenced is the £10.5
million conversion of the Corn Exchange in the heart of the
City Centre’s Historic Downtown area that links the
Commercial Office District with the Main retail Area and
Grosvenor’s £1billion Liverpool ONE shopping and leisure
district. The scheme, being undertaken by operator
StayCity, will see the lower ground floor and floors 2 to 8
converted to a 205 bedroom apart-hotel. It will open in
March 2018.
The Historic Downtown area is clearly an attractive location
for hotel operators at this current time. EasyHotel are
currently converting the upper floors of 47 Castle Street to
a £3million 77 bedroom budget hotel. Meanwhile, Pure
Management Inc are also working on converting the
Grade 2 listed Union House at 21-23 Victoria Street to a 30
bedroom boutique hotel.
The Ropewalks area is currently favoured by serviced
apartment establishments, with two schemes underway
at 30-40 Seel Street and 11-13 Wolstenholme Square. At
a combined cost of £3.8 million, they will see 56 serviced
apartments created above ground floor commercial
space for cafes and other similar establishments.
Outside the City Centre, J&G Property Investment will
shortly be completing conversion of 92 Sheil Road in
Kensington to an 11 bedroom guest house. They have
recently purchased the neighbouring property number
90 and are about to submit plans to convert it to an 11
bedroom extension. The guest house will be run by a
private independent operator.
Premier Inn, Lime Street Gateway COST: £11 million (part of a £39 million scheme)
ROOMS: 101 (new build)
STANDARD: 4 star
OPERATOR: Premier Inn
COMPLETION EXPECTED: April 2018
The Corn Exchange, Fenwick Street
COST: £10.5 million
ROOMS: 205 (new build/conversion)
STANDARD: Apart-Hotel
OPERATOR: StayCity
COMPLETION EXPECTED: March 2018
EasyHotel, 47 Castle Street
COST: £3 million
SUITES: 77
STANDARD: Budget
OPERATOR: EasyHotel
COMPLETION EXPECTED: Spring 2017
07
Union House, Victoria Street COST: £2 million
ROOMS: 30
STANDARD: Boutique
OPERATOR: Pure Management Inc
COMPLETION EXPECTED: December 2017
Mercure Liverpool Atlantic Tower Hotel COST: £2 million
ROOMS: 226 (refurbishment)
STANDARD: 4 star
OPERATOR: Mercure
COMPLETION EXPECTED: February 2017
30-40 Seel Street COST: £1.75 million
SUITES: 33
STANDARD: Serviced Apartments
OPERATOR: Not yet announced
COMPLETION EXPECTED: June 2017
90-92 Sheil Road, Kensington COST: £0.25 million
ROOMS: 11 on site (phase 1); 11 proposed (phase 2)
STANDARD: Guest House
OPERATOR: Private Independent Operator
COMPLETION EXPECTED: (Phase 1) January 2017
11-13 Wolstenholme Square COST: £2 million
SUITES: 23
STANDARD: Serviced Apartments
OPERATOR: Not yet announced
COMPLETION EXPECTED: April 2017
08
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Imminent Starts and Recent Applications or
Announcements
Liverpool has no shortage of potential
investors seeing the city as ripe for
profit-generating investment. There are
currently proposals for 21 new hotels,
apart-hotels and guest houses across
the city either with or seeking planning
permission, generating a potential total
of 1,297 new bedrooms or suites.
Although some are speculative to
make land or buildings more
marketable, some of these schemes
will emerge in the next few years.
There is growing excitement within Liverpool’s hotel
industry that the £50 million conversion of the former
Martins Bank building will be starting on site in Spring 2017.
It will have the potential to become the city’s first five-star
hotel. To be developed by Principal Hayley Group – part
of Starwood Capital - It will be part of a new brand of
urban lifestyle hotels being created by Starwood from a
collection of hotel chains it has bought over the past three
years including Principal Hayley, De Vere Venues, Four
Pillars Hotels and the Town House Collection. The scheme
will include 227 bedrooms with three bars, two restaurants
and a spa. It will also create 200 full-time jobs once
completed in 2018.
There is continuing interest in Apart-hotels as visitors to the
city seek more of the comforts of home than a traditional
hotel room can offer. Several schemes for apart-hotels
have come forward for planning during 2016, including the
proposed Vincent Hotel at 42-46 Seel Street with 42 suites,
48-54 Renshaw Street with 75 suites, and a further 52 suites
at the former Renshaw Hall. Even the Hope Street Hotel is
seeking to diversify its offer to include serviced apartments,
and in August submitted an application to extend the
existing hotel into the adjoining former Blind School
building with 12 additional hotel rooms and 26 apart-hotel
suites.
At the far end of the scale, there is also a market for pod-
style, cheaper accommodation. A planning application
has just been submitted to convert the upper floor of
Lanigans Bar on Ranelagh Street to 12 bedrooms, most of
which will contain hostel style bunk beds sleeping between
2 and 12 people per room.
Interest is also being shown outside the City Centre. KG
Property Group has submitted plans to convert and
extend the former Grade 2 listed Rose Hill House council
offices in Mossley Hill into a 15 bedroom boutique hotel.
Meanwhile, Anfield in North Liverpool will be home to a
new high quality bed and breakfast experience when its
Scandinavian-born owner starts work on its 9 en-suite
bedrooms early in the new year. It is expected to open at
the end of March 2017.
Martins Bank, Water Street COST: £50 million
ROOMS: 227
STANDARD: 5 star
OPERATOR: Principal Hayley Group Hotels
STATUS: Permission granted August 2015
Vincent Hotel, 42-46 Seel Street
COST: £20 million
ROOMS: 42
STANDARD: Apart-Hotel/Serviced Apartments
DEVELOPER: The Elliot Group
STATUS: Application 16F/0636 submitted March 2016
48-54 Renshaw Street
COST: £25 million
SUITES: 75
STANDARD: Apart-Hotel/Serviced Apartments
DEVELOPER: YPG Renshaw St Ltd
STATUS: Application 16F/2022 submitted August 2016
09
Renshaw Hall, Benson Street COST: Not known
SUITES: 52
STANDARD: Apart-Hotel/Serviced Apartments
DEVELOPER: NR Capricornus
STATUS: Permission granted October 2016
Rose Hill House, Rose lane, Mossley Hill COST: £2 million
ROOMS: 15
STANDARD: Boutique
DEVELOPER: KG Property Group
STATUS: Application 16F/2682 submitted November 2016
New Chinatown, Gt George Street COST: Part of a £200 million scheme
ROOMS: 140
STANDARD: Not known
DEVELOPER: To be confirmed
STATUS: Outline permission granted February 2016
Lanigans, 35-37 Ranelagh Street COST: £0.25 million
ROOMS: 12 bedrooms sleeping between 2 to 12 persons
STANDARD: Pod style / hostel
DEVELOPER: Richard Lanigan
STATUS: Application 16F/2905 submitted December 2016
Hope Street Hotel extension COST: £2 million
SUITES: 12 additional hotel rooms + 26 apart-hotel suites
STANDARD: Boutique 4 star
OPERATOR: Hope Street Hotel Ltd
STATUS: Application 16F/2287 submitted August 2016
“Hotel Tia”, 21 Anfield Road, Anfield COST: £0.25 million
ROOMS: 9
STANDARD: Bed & Breakfast Guest House
DEVELOPER: Mr J Ansnes
STATUS: Permission granted July 2016
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2016 at a glance (city-wide):
£ £26.5 million invested in hotels
2 new hotels and 2 new apart-
hotels opened
115 hotel jobs created
216 new bedrooms created
and 159 serviced apartments
1,665,768 rooms sold (Jan-Oct) (up from 1,489,192 = 11.9% more than
Jan-Oct 2015)
% Average occupancy 77.5% (down from 77.6% in Jan-Oct 2015)
◙ Weekend occupancy 89.1% (up from 88.9% in Jan- Oct 2015)
◙ Weekday occupancy 75.8% (down from 75.9% in Jan- Oct 2015)
£ Average Room Rate £72.19 (up from £69.88 in Jan- Oct 2015)
◙ Average RevPar £56.16 (up from £54.35 in Jan- Oct 2015)
◙ Weekend Average RevPar
£81.93 (up from £78.18 in Jan- Oct 2015)
All hotel performance data © STR Global not to be re-used without
written permission
FIGURE 6:
Rooms Sold in Liverpool City Centre Hotels,
January 2014 – October 2016 Source: Based on figures supplied by Liverpool LEP based on occupancy
figures provided by STR Global REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS
WRITTEN PERMISSION IS STRICTLY PROHIBITED
11
LIVERPOOL HOTEL PROFITS RISING FASTER THAN
OCCUPANCY RATES
2016 has seen Liverpool continue to sell
more hotel rooms than before, each
month outstripping previous record
figures. More encouragingly, the year
has seen sustained rises in room rates
and profits, despite new hotels having
opened to raise the number of rooms
available. Such increases give the city’s
hotel industry confidence to both invest
in new establishments and refurbish or
extend existing stock.
The number of hotel rooms sold in 2016 has seen the 7th
successive annual rise, with the end total by December
expected to be 1.9 million, exceeding 2015’s 1.8 million.
Every month of the year so far has seen totals significantly
higher than previous years. Boosted by some good
weather and a plethora of cultural events adding to the
conferences/performances at the Arena & Convention
Centre, and exhibitions at the newly opened Exhibition
Centre, a sustained busy period was seen between July
and October, with July having set the new record for
rooms sold in a month at 188,355.
Two new hotels opened during the year, bringing 257 new
bedrooms, whilst a few serviced apartments were also
added to the mix. Although occupancy rates were
roughly the same as in 2015, what is significant is that room
rates continued to rise consistently between January and
October compared with the same period in 2015. The
best month for room rates was April, which in 2016 saw an
average of £82.10 compared to £75.70 in 2015.
Average revenues (RevPar) have also risen. September
saw the highest figure of £67.70 (it was £56.50 in 2015),
whilst the weekend average peaked at £100.56 in April
(£93.82 in April 2015), with October 2016 at £96.72 (£85.98
in 2015) coming a close second. These figures are very
encouraging, giving Liverpool’s hoteliers confidence that
demand is increasing despite the arrival of new stock,
whilst visitors are prepared to pay more for better quality.
FIGURE 7:
Average Room Rates, Average and Weekend
Average Rev Par (Room Revenues) in £s
2013 2014 2015 2016*
Average Room Rate £63.39 £67.73 £70.03 £72.19
Average Revenue
(Rev Par) £45.45 £51.28 £53.87 £56.16
Weekend Average
Revenue (Rev Par) £66.41 £75.05 £78.62 £81.93
* Based on January to October only
12
Do
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by H
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t
NEW EXHIBITION CENTRE
BRINGS MORE VISITORS
TO THE CITY
The ACC Liverpool Group’s
incredible success is proof of how
our city can succeed when we
show ambition and invest in our
future. The new Exhibition Centre is
a brand new asset to support our
visitor economy, creating jobs,
attracting visitors, boosting leisure
attractions and, crucially, putting
Liverpool exactly where it belongs
– in the centre of the world map.
Joe Anderson, Mayor of Liverpool
In its first year of operation, by September
2016, the latest addition to Liverpool’s
world famous waterfront, Exhibition
Centre Liverpool welcomed more than
113,000 visitors across 100 public and
trade exhibitions.
The £40 million venue, which is part of the ACC Liverpool
complex on Kings Dock alongside the Echo Arena, the BT
Convention Centre and a £26 million four-star 216-room
Pullman hotel, opened in September 2015. In that time it
has played host to a variety of events and exhibitions
including MCM Comic Con, Liverpool FC's Player of the
Year Awards, the International Festival for Business (IFB)
2016, and the European Association for International
Education which was the first event to use the entire
campus. Both Exhibition Centre Liverpool and Pullman
Liverpool were officially opened by the Queen during a
visit to the second successful IFB hosted by the city in June
2016.
Exhibition Centre Liverpool can host trade and consumer
exhibitions; large national and international conferences;
banquets; concerts and global sporting events. The
venue features three prinicipal halls, a glazed atrium with
spectacular waterfront views as well as cafes, a plethora
of flexible meeting rooms and a box office.
Several of the event organisers who have booked the
facility over the last 15 months have been so impressed by
the venue that they have either returned in recent months
or have announced that they will be doing so in future
years. The first exhibition hosted during the exhibition
centre’s opening week was a trade exhibition, Wound UK,
which returned in September 2016. Others events coming
back have signed multi-year deals such as the Liverpool
Wedding Show, MCM Comic Con, the Allergy and Free
From Show, Big Bang North West and the Baby and
Beyond Show. The Netball World Cup will also use the
exhibition centre when it takes place across the campus
in 2019.
One of the largest and most anticipated events that will
be hosted across the campus (making full use of the
Exhibition Centre) and other City Centre venues next year
will be the British Style Collective presented by The Clothes
Show. The event will see Liverpool host dozens of catwalk
shows as well as “a jam packed programme of vibrant
nightlife, entertainment and music”. As visitors come to
the city to attend such events, the city’s hotels are finding
demand for accommodation as part of the “Liverpool
Experience” is growing.
“
”
13
Selected future events booked across the ACC Liverpool Campus
Exhibition Centre Liverpool Echo Arena BT Convention Centre
21-22 January 2017
The Liverpool & North West
Wedding Show
31 December – 02 January 2017
Liverpool International Horse
Show
05-06 May 2017
Nursery World health
05 February 2017
Dualco Antiques and Collectors
fair 2017
28 January 2017
Liverpool Peace Proms 2017
07-10 May 2017
International Clinical Trials
Methodology Conference
11-12 March 2017
MCM Liverpool Comic Con
29 January 2017
Donny Osmond
10-14 May 2017
Royal College of Nursing
19 March 2017
Can you Dance? (Touring
dance convention)
07-08 February 2017
Strictly Come Dancing – The
Live Tour
07-09 July 2017
British Style Collective (presented
by The Clothes Show)
25-26 March 2017
The Baby and Beyond Show
26 February 2017
X Factor Live Tour 2017
03-06 July 2017
British Association of Dermatology
05-06 May 2017
Nursery World North 2017
11 March 2017
That’s Showbiz National
Group dance Finals
03-06 August 2017
International Bible Students
Association
07-09 July 2017
British Style Collective (presented
by The Clothes Show)
24-26 March 2017
2017 Gymnastics British
Championships
04-06 December 2017
The Intensive Care Society (SOA)
Annual Meeting 2017
27-29 October 2017
Magic The Gathering
30 March 2017
Russell Howard
19-22 September 2017
British Orthopaedic Association
04-05 November 2017
Allergy & Free From Show North
03 April 2017
The Who 2017
28-30 November 2017
UK Stroke Forum
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INCREASING THE VIBE: OFFERING CULTURE TO AN
INTERNATIONAL AUDIENCE
Liverpool has a world-renowned
reputation for staging some of the best,
largest and most inventively colourful
events in the UK. Having learned so much
from the influence and benefits of culture
in 2008, the city has maintained a stunning
programme of events which continue to
draw in visitors from not only the Liverpool
region and the rest of the UK, but also from
international shores.
2016 has seen a plethora of concerts, performances, exhibitions,
parties, fireworks and fun throughout the season, bringing in
tourists and engaging with local communities. Events have
included perennial favourites such as the Chinese New Year, the
Liverpool International Music Festival, and the International
Mersey River Festival alongside new events such as Beatles Eight
Days a Week, Sky-Ride, the Queen Elizabeth cruise ship visiting
the city to mark the 100th birthday of the Cunard Line, and
“About The Young Idea” which saw an exhibition dedicated to
exploring the music, background, political and social impact of
one of the most influential British bands of the last 40 years, The
Jam.
2017 will be no exception, with a strong list of events already in
preparation (see opposite). This continued dedication and
impressive events portfolio has a direct and positive impact on
our hotel and tourism industry. People expect Liverpool to put
on a show and are willing to travel and stay overnight just to be
part of the experience.
Tourism was worth more than £4bn a year to the Liverpool city
region in 2015 – a 7% increase on the previous year’s figure of
£3.8bn. For the city alone, that figure soared 8% from £2.53bn
to £2.72bn over the same period. The latest data commissioned
by the Liverpool City Region Local Enterprise Partnership (LEP)
published in July 2016 also revealed the city region welcomed
56.5m day visitors during the year with the number of staying
visitors breaking through the 5 million barrier – this contributing
to the greater numbers staying in Liverpool’s hotels. The visitor
economy also provides a jobs boost with the sector now
supporting more than 50,000 jobs across Merseyside – a rise of
4%.
Recognising the economic benefit of tourism, the City Council
continues to invest in culture through the Culture Liverpool
Investment Programme (CLIP), and in 2015/16 funded 38
organisations with a total of £3.4 million, generating over £30
million of turnover. Projects chosen for funding are those which
can help to further develop the city as a cultural destination,
better enmeshing the cultural with the commercial, and
promoting and marketing the city and its assets and
opportunities to a world-wide market. Amongst those which
have received funding recently are:
Africa Oye – which attracts 80,000 visitors to Sefton Park
over a weekend in June;
Liverpool Biennial – a 2 month long public art festival
over multiple sites in the city featuring renowned
international artists, including Sir Peter Blake’s work on
the Dazzle Ferry that has had over 3 million passengers in
2015/16;
FACT, which had over 300,000 visitors to its purpose built
gallery and cinema space in Bold Street.
Liverpool Cultural Events announced for
2017 so far:
29 January 2017
Chinese New Year
April 2017
The Grand National
April-August 2017
67-17 50 Summers of Love
27-28 May 2017
Rock n Roll Marathon
23-25 June 2017
Mersey River Festival
24 June 2017
Armed Forces Day
06-09 July 2017
British Style Collective
21-23 July 2017
Open Golf
21-23 July 2017
Liverpool International Music Festival
02-03 September 2017
Fusion Festival
04 November 2017
November Fireworks Display
12 November 2017
Remembrance Service
November-December 2017
One Magical City
The list above is preliminary, and will be subject to additions and
changes after publication of this document
In addition, the City Council has been encouraging new
cultural venues to come to the city. The British Music
Experience, currently being created inside Liverpool
waterfront’s Cunard Building, will be Britain’s only museum
of popular music. The exhibition is moving to Liverpool after
a five-year run at London’s O2. More than 600 rare music
heritage archive items will go on display. The unrivalled
collection of music artefacts and memorabilia includes
some of David Bowie’s Ziggy Stardust costumes and the
original handwritten lyrics to Blue Monday by New Order.
The Museum will also pay homage to the impact British
music has had on the culture, fashion, art and politics of the
time. Opening early next year, it will create around 35 jobs
and is expected to attract 250,000 visitors per annum.
16
C3
D9
D2
D1
D10
A4
17
D6
E1
G3 G2
C5
D5
D8
Other accommodation types
Completed
On site (as at December 2016)
Proposed with/without planning consent
City Centre Hotel Schemes
Completed
On site (as at December 2016)
Proposed with/without planning consent
Serviced Apartments
Completed
On site (as at December 2016)
Proposed with/without planning consent
A
B
C/D
H
J
K
E
F
G
F1
A1
© Crown copyright 2016. All rights reserved The City of Liverpool, reproduced under licence no. 10001835
City Centre Hotels October 2015 – December 2016
E2
C2
C1
D3
A2
D4
B1
A3
C4
B3 B5
B4
G1
F2
E3
B2
D7
E4
E5
E6
PART 1: Hotels/Apart-Hotels (City Centre only)
Map
ref
Address Developer Description Cost Operator Hotel rating
or type
Status
Schemes Completed since October 2015
A1 “Shankly Hotel”,
Victoria Street
Signature Living Conversion to mixed use
leisure/gym, ground floor
offices, hotel (65 bedrooms)
and 69 serviced apartments
£20m Signature
Living
4 star Completed
December
2016
A2 Crowne Plaza Hotel,
Princes Dock
Crowne Plaza
Liverpool Hotel
Refurbishment of existing
rooms
£1.8m Crowne
Plaza
Liverpool
Hotel
4 star Completed
May 2016
A3 Pullman Hotel
Liverpool, ACC
Liverpool, Kings Dock,
Liverpool Waterfront
Liverpool City
Council
216 bedroom hotel to support
the conference market
£26m Pullman 4 star Completed
January 2016
A4 DoubleTree Hotel, 6
Sir Thomas Street
DoubleTree by
Hilton
86 bed hotel £25m DoubleTree
by Hilton
Upper-tier
Boutique
Completed
October 2015
Schemes On Site
B1 Mercure Liverpool
Atlantic Tower Hotel,
Chapel Street
Mercure Major refurbishment and
rebranding of hotel as
Mercure
£2m Mercure 4 star On site for
completion
February 2017
B2 Corn Exchange
Building, Fenwick
Street
BJ 201 Limited and
BJ 202 Limited
Conversion of lower ground
floor and floors 1-8 from offices
to a 205 suite apart-hotel.
£10.5m StayCity Apart-Hotel On site for
completion
March 2018
B3 EasyHotel, 47 Castle
Street
EasyHotel Conversion of office building
to 77 bedroom hotel with
ground floor restaurant
£3m EasyHotel Budget On site for
completion
Spring 2017
B4 Union House, 19-21
Victoria Street
Pure Management Conversion of existing
building to 30 bedroom hotel
with lower ground level bar or
retail unit
£3m Pure
Management
Boutique On site for
completion
December
2017
B5 Lime Street Gateway:
Lime Street Eastern
Terrace, 45-77 Lime
Street and 20-22
Bolton Street
Regeneration
Liverpool and
Neptune In
Partnership
To erect mixed use
development comprising
ground floor commercial,
retail and leisure uses with 90
bedroomed hotel above and
student accommodation.
£11m Premier Inn Budget On site for
completion
July 2018
Anticipated Schemes with Named Operators Announced #
C1 113 Mount Pleasant Topland Group Conversion from offices to
form 17 bedroom extension to
neighbouring Feathers Hotel
£1m Feathers Hotel 4 star guest
house
Permission
granted
January 2016
C2 Holmes Building,
Concert Square, 46
Wood Street
JSM Bar & Leisure
Group
To change use of first floor use
from bar to 8 bedroom
boutique hotel
£0.5m JSM Bar &
Leisure Group
Boutique Permission
granted
September
2015
C3 Martins Bank, Water
Street
Principal Hayley
Group
To convert former bank and
offices to 227 bed hotel, with
associated bar, restaurants
and spa
£50m Principal
Hayley Group
5 star Permission
granted
August 2015
C4 Hope Street Hotel and
former School for the
Blind, Hope Street and
Hardman Street
Hope Street Hotel Refurbishment and extension
to existing hotel into former
School for the Blind to create
12 additional hotel rooms and
26 apart-hotel suites
£2m Hope Street
Hotel
Boutique Application
16F/2287
submitted
September
2016
C5 Lanigans Irish Bar, 35-
37 Ranelagh Street
Tipp Pool Limited Conversion of vacant upper
floors to pod-style hotel with
10 rooms
£1m Lanigans Budget Application
16F/2905
submitted
December
2016
* NOTE: Includes Apart-hotels which have reception staff on duty most of the time, as per traditional hotels
# NOTE: These are schemes where developers have sought planning permission for sites or buildings (or announced schemes in
the local press). This is sometimes to enable them to market and sell sites or buildings with permission for a hotel even though they
are not necessarily planning to build one. Proposed schemes with operators signed up are often more likely to proceed.
18
0 2015 2014 2012 2013 2016 2017 2018
100
200
300
400
500
CITY CENTRE SERVICED APARTMENTS COMPLETED
CITY CENTRE HOTEL BEDROOMS COMPLETED
OUTSIDE CITY CENTRE HOTEL BEDROOMS COMPLETED
CITY CENTRE HOTEL BEDROOMS UNDER CONSTRUCTION
CITY CENTRE SERVICED APARTMENTS UNDER CONSTRUCTION
Map
ref
Address Developer Description Cost Hotel rating
target
Status
Anticipated Schemes with No Named Operators Announced*
D1 Former George Henry
Lee Building, Church
Street
Gethar Ventures Conversion of upper floors to 105
bedroomed 4 star apart-hotel
£15m 4 star Apart-
hotel
Permission granted
January 2014
D2 Gostins Building, 32-26
Hanover Street
ETS Holdings To convert from offices to 146
bedroom hotel on 2nd to 7th floors,
with retail on ground and first floor
Not
known
4 star Permission regranted
October 2016
D3 Bateson Building, 28-30
Henry Street
Yu Group Conversion from basement parking
to 15 bedroom budget hotel
£1m Budget Permission granted April
2016
D4 “Vincent Hotel”, 42-46
Seel Street
Wolstenhome
Square
Developments
Limited
To erect 5-7 storey building
containing 42 apart-hotel suites,
ground floor restaurant and
commercial unit
Not
known
Apart-hotel Application 16F/0636
submitted March 2016
D5 66 Bold Street Mr Mark Rea Conversion of former pub to hotel
(16 bedrooms and 7 suites)
including construction of new fifth
floor and lift shaft extension.
£2m Not stated Permission granted August
2015
D6 48-54 Renshaw Street YPG Renshaw
Street Limited
To demolish part of existing building
and erect 11 storey building,
creating 90 x 1 bed studio
apartments, apart-hotel with 75
units and commercial space at
basement and ground floor levels.
£25m Not known Application 16F/2022
submitted August 2016
D7 Renshaw Hall, Benson
Street
NR Capricornus To demolish existing buildings and
erect 3 x 6-8 storey buildings
comprising apart-hotel, student
accommodation and ground floor
commercial units
Not
known
Apart-hotel Permission granted
October 2016
D8 “New Chinatown”,
Great George Street
China Town
Development
Company Ltd
140 bedroom hotel as part of a
major mixed use scheme including
800 homes
Part of
£200m
Not known Outline permission
granted February 2016
D9 Kings Dock Mill – Phase
2: Land at Hurst Street,
Sparling Street, Tabley
Street, Wapping
Fountain Trustees
& Hurst Street Ltd
Mixed use development with 180
bedroom hotel, 100 apartments,
220 bed YHA building, 585 sqm
retail space, and 95 bedroom
care home.
part of
£50m
wider
scheme
4 star Permission granted March
2015
D10 Cains Brewery Village,
Stanhope Street
The Robert Cain
Brewery
Conversion from brewery to mixed
use scheme including commercial,
leisure, apartments and 100
bedroom boutique hotel.
part of
£150m
wider
scheme
Boutique Permission granted March
2014
* NOTE: These are schemes where developers have sought planning permission for sites or buildings (or announced schemes in the
local press). This is sometimes to enable them to market and sell sites or buildings with permission for a hotel even though they are
not necessarily planning to build one. Proposed schemes with operators signed up are often more likely to proceed.
19
FIGURE 5:
Liverpool City-wide Hotels & Serviced Apartments –
number of new bedrooms/suites/bedspaces completed
since 2012 or under construction
55
159
150
7
301
196 197 267
216
43
15 21
468
107 90
205
PART 2: Serviced Apartments (City Centre only)
Map
Ref
Address Developer Description Cost Operator Status
Completed since January 2016
E1 “Ware Aparthotel -
Slater Street”, 18 Slater
Street
Mr Alexander
Ware
Conversion of upper floors to 6
serviced apartments.
£0.25m Ware Apart-
hotels
Completed January
2016
E2 “Ware Aparthotel -
Duke Street”, 68-70
Duke Street
Mr Alexander
Ware
Conversion of building to 5 serviced
apartments.
£0.25m Ware Apart-
hotels
Completed January
2016
E3 Shankly Apartments,
Shankly Hotel, Victoria
Street
Signature Living Conversion to mixed use
leisure/gym, ground floor offices,
hotel (65 bedrooms), 69 serviced
apartments, bar/ restaurant and 93
space basement car parking
£10m Signature
Living
Completed
December 2016
E4 4 Hardman Street Mr Sean
Gleeson
To convert 1st, 2nd and 3rd floors to
3 serviced apartments with existing
bar at ground floor level.
£0.1m Private
independent
operator
Completed November
2016
E5 Arthouse Hotel, Bar &
Pizzeria, Arthouse
Square
Signature Living Conversion from offices to 41
bedroom apart-hotel
£10.7m Signature
Living
Completed December
2016
E6 Apple Apartments,
Moorfields
Rich Link
Investments Ltd
Conversion from offices to 35
serviced apartments
£1m Lifestyle by
Apple
Apartments
Completed August
2016
Schemes On Site
F1 30-40 Seel Street Hope Street
Properties
Limited
To erect second and third floor
extensions and convert building to
33 x 1 bedroom serviced
apartments on upper floors with
associated basement storage and
6 commercial units at ground and
basement level
£1.75m Not yet
announced
On site for May 2017
completion
F2 11-13 Wolstenholme
Square, 67-73 Duke
Street
Hope Street
Properties
Limited
Conversion of 11-13 Wolstenholme
Square to 2 ground floor retail/
leisure units with 15 serviced
apartments on upper floors and
redevelop Tunnage Square and
pedestrian underpass with a
four/five storey building fronting
Duke Street with 2 ground floor
retail units and 7 serviced
apartments on upper floors
£4m Not yet
announced
On site for completion
May 2017
Proposed Schemes
G1 Custom House, 7 Union
Street
Alexander Ware To change use of vacant office
space to aparthotel (2 suites,
serviced apartments).
Not
known
Ware
Serviced
Apartments
Application 16L/1891
submitted August 2016
G2 65 Duke Street/14
Wolstenholme Square
Lady Mia
Limited
To erect 4 to 5 storey building to
provide 75 serviced apartments,
ground floor retail and central
courtyard.
£4m Not stated Application 15F/0091
submitted March 2015
G3 32 Rodney Street and
45 Leece Street
Mr Gavin Heard Conversion of upper floors to 5
serviced apartments above existing
bar
£0.2m Not stated Permission granted
February 2015. Start on
site anticipated Spring
2017.
20
PART 3: Hotels/Apart-Hotels/Guest Houses (Neighbourhoods)
Map
ref
Address Developer Description Cost Operator Hotel rating
or type
Status
Schemes On Site
H1 92 Sheil Road,
Kensington
J&G Property
Services
To convert premises to form
11 bedroom guest house
£0.25m Private
independent
operator
Guest House On site for
completion
January 2017
Anticipated Schemes with Named Operators Announced J1 “The Oakfield
Project”, part of New
Anfield
Local Solutions A new 100 bedroom hotel to
be used as a training facility
for people wanting to work in
the hospitality industry
£10m Not yet
made public
Not known Planning
application
expected
J2 143-145 Great
Howard Street
Mr C Elliott To convert public house to
form guest house (13
bedrooms) with restaurant/
cafe at ground floor and
carry out associated external
alterations.
Not
known
Private
independent
operator
Not known Permission
granted April
2015
J3 Premier Inn Queens
Drive, West Derby
Premier Inn Hotels
Ltd
To extend existing hotel to
provide 18 additional
bedrooms. Extend reception
area with associated car
parking and landscaping.
£1.5m Premier Inn
Hotels Ltd
Budget Permission
granted May
2016
J4 Rose Hill House, 1
Rose Lane
KG Property Group Conversion of Grade II listed
mansion house from
assessment centre to 15
bedroom boutique hotel
£1.5m Not
disclosed
Boutique Application
16F/2682
submitted
November
2016
Anticipated Schemes with No Named Operators Announced
K1 Former Tea Factory,
Speke Hall Road
Towerbeg Ltd New mixed use development
comprising industrial/
warehouse units, offices,
restaurants and hotel
Not
known
Not known Not known Outline
application re-
approved
August 2014
K2 Goodlass House,
Goodlass Road, Speke
J D Estates Conversion of office building to
a 39 bed hotel
Not
known
Not known Not known Permission
granted
October 2014.
K3 58 Devonshire Road Elegant House
Liverpool
Conversion from B&B to 6-bed
hotel for maximum 18 guests,
install window mounted extract
ventilation to first floor ensuite
bathrooms
Not
known
Not known Not known Permission
granted May
2016
K4 92 Sheil Road J&G Property
Services
To convert premises to form 11
bedroom guest house.
Not
known
Not known Not known Permission
granted July
2016
K5 “Liverpool Waters”,
North Docks
Peel Land &
Property (Ports) Ltd
Mixed use development of 60
hectares with offices,
apartments, retail, leisure,
hotel, cafes, restaurants,
conference facilities, and
cruise liner facility
£5.5bn Not known Not known Outline
permission
granted June
2013
K6 Southern Warehouse,
Stanley Dock
Stanley Dock
Properties
Conversion of warehouse to
provide 128 room hotel; 128
room apart-hotel, restaurants
and assembly/ leisure plus car
parking.
Not
known
Not known 1 x Apart-
Hotel and 1
not known
Permission
granted March
2014
21
PART 4: Other Accommodation Types (Neighbourhoods)
Map
Ref
Address Developer Description Cost Operator Status
Anticipated Schemes
L1 “Hotel Tia”, 21 Anfield
Road,
Ward: Anfield
Mr J Ansnes To use premises as 9
bedroom bed and
breakfast with associated
works
£0.25m Independent
Private
Operator
Permission granted July
2016.
L2 142 Upper Parliament
Street
Ward: Princes Park
Dr Anwar Ansari To change use from hotel to
62 bed hostel with ancillary
landscaping and parking
Not
known
Independent
Private
Operator
Permission granted
October 2015
Further Reading
The Liverpool Hotel Futures 2014 report, Hotel Solutions,
published in 2014 reviewed hotel provision across the city of
Liverpool, and includes a summary of the types of hotel
needed in the city up to 2020.
An Executive Summary of the 2014 Hotel Solutions report
can be viewed at:
http://www.liverpoolvision.co.uk/wp-
content/uploads/2014/09/LIVERPOOL-HOTEL-FUTURES-2014-
EXECUTIVE-SUMMARY-26-AUGUST-2014.pdf
22
