LIVERPOOL INTERNATIONAL SCHOOL OF EXCELLENCE

By MM Multimedia Management in partnership with Nelson Mandela Bay

Municipality

LIVERPOOL INTERNATIONAL SCHOOL OF EXCELLENCE

Table of Contents • Introduction • Concept • Exchange Programmes• Socio Political Imperatives• Objectives • Historical background• Value Proposition• Key Stake Holders• Overview of Project Phases• Why Liverpool FC• Why Nelson Mandela Bay• MM Multimedia• Benefit to the Community • Conclusion

INTRODUCTION

CONCEPT • This shall be called The NELSON MANDELA BAY LIVERPOOL FOOTBALL ACADEMY.• Total & scientific development of football players in SA• Intake of Kids (boys n girls)from u -7 to u-12 as kids based at homes, attending

schools from home, after school academy sessions.• Intake of Boys u15 and u-17 for the Academy, to be provided with

accommodation, transport to and from school, recreational facilities, medical, life skills and physiological needs.

• Media, Psychological and Financial management development.• Coaches identified and supplied by and through Liverpool FC• Nelson Mandela Metropolitan University to absorb post matric students into

sports related diplomas and degree programs• First or second division football club secured for development high intensity

participation and competitive purpose.

Exchange Programme • Once a year visit event for mass participation,

– Coaching the schools football coaches– Talent Scouting in the Academy for Liverpool

international opportunities– Coaching Clinics

• Liverpool coaches come to SA• Transfer of Skills• Football Administration and Marketing Skills

development

Socio Political Imperatives • Government’s investment into 2010 FIFA World Cup

– World Cup Stadium– Coaches development– Training facilities– Transport and Road infrastructure– Disaster Management (safety & security)– Port Elizabeth International Airport

• Job Creation• Racial integration

Objectives

• Total football development of the child.• Sustain 2010 World Cup legacy.• Bring about a sustainable football solution in the

NMB • Creating access for mass participation in the metro’s

most loved sport• Social transformation impact• Sustainable livelihood /wellness• Create a Liverpool Brand Presence in SA

SA Historical background

• It all began in the 19th century when British came to the shores of our country

• 1st documented match in 1862 in Nelson Mandela Bay Metro Municipality (PE)

• 26 September 1961 FIFA Announcement• Even so the game continued in townships • Diski influenced style• Soccer captured our hearts (Lives have been lost) • September 1992 1st junior international game

Soccer development

• Formation of popular teams like :– Orlando Pirates (1937)– Moroka Swallows (1947)– Kaizer Chiefs (1970)

• It changed lives in burgeoning squatter camps • Football humanised the lives of SA & brought joy to

people with little to cheer about • Football became a political platform for oppressed

Blacks for delivery of key messages.

Highlights

• Considering the period of International exclusion we managed to achieve : – 1996 CAF Championship – 1998 CAF Runners up – 1998 1st world cup appearance – 2010 Fifa world cup hosting

• Sponsorship investments • League rated amongst the best in the world

–

Value proposition

• Franchise of a top Football brand (Liverpool) in the world

• Best programs and advanced academy facilities • Enhancement of Content of the school • Exclusive use of the brand • Exchange programs • Support to the establishment of the school• NMB - “SA Home of Liverpool”

Why Liverpool FC (Football Academy)

• LIVERPOOL FCLIVERPOOL FC• One of the world’s most famous football clubs• Founded in 1892• England’s most successful club – over 40 major honours• 18 x League Titles• 7 x FA Cups• 5 x European Cups• 3 x UEFA Cups• 15 x Charity Shields• 3 x European Super Cup• Produced players of note : Steven Gerard, Michael Owen , etc

LFC Reserve side at training

LFC Indoor Soccer Ground

Academy Life Skills Training Room

Academy Computer Lab

Academy Players’ Dining Room

9 Academy training grounds

Academy Gym Facilities

Academy Physiotherapy Facilities

LFC Reserve Players after training

Front view of the LFC Academy

Liverpool Global TV Audience

Why Nelson Mandela Bay (Port Elizabeth)

• Nelson Mandela Bay (Port Elizabeth, Uitenhage, Despatch and Colchester), an excellent value-for-money-family-fun-in-the-sun-holiday destination, named after Nelson Mandela - humanitarian, freedom fighter and is regarded as the "official" gateway to the scenic Eastern Cape Province and the world renowned Garden Route

• Successful hosts of the 2010 FIFA World Cup South Africa, this city hosted 8 top World Cup games resulting in much needed growth of the passion of the game of soccer

• There are incredible football development opportunities in the city and much is awaited from the powers that be, to invest in the growth of the sport of the people.

NMB Metro spin offs • Tourism• SMME’s opportunities• Economic impact• Crime reduction• Moral regeneration• Association with top international Football brand “SA

Home of Liverpool”• NMBM international exposure

Overview of Project PhasesPhase 1

• Concept buy – in by key stakeholders and

agreements signed• Corporate identity and branding• Funding and sponsorship secured• Municipality land identified and development of

property follows• Coaches and support staff contracted• School Curriculum and program designed• Post matric courses identified

Overview of Project PhasesPhase 2

• Trials for kids selection• Media partners secured• Launch event• Initial learners absorbed and program kick off• SAFA lower league club franchise secured• School – Parent platform formed• Opening of other Satellite Campuses

Overview of Project PhasesPhase 3

• Academy’s first team competitive football

involvement commences• Liverpool FC Nelson Mandela Bay off - season camps• Liverpool SA supporters office & shop launched• Player exchange program commences• Liverpool TV satellite office opens• Liverpool City and Nelson Mandela Bay embark on

other investment and social bilateral opportunities

About MM Multimedia

• Passion for development • Wealth of experience in soccer consultancy • Good relations both with Private and Public

Sectors • Conduit for realization of dreams • Architects to the field of Excellence

Community benefit

• Host Family days at the academy • Provide coaching workshops for local schools• Support Moral Regeneration initiatives • Exposure to Liverpool legends • Use of World class facilities for Schools Soccer

Tournaments • Exposure through Liverpool TV satellite

Key Stakeholders

• Nelson Mandela Bay Metro Municipality • Liverpool FC• Nelson Mandela Metropolitan University• Strategic High Schools• Eastern Cape Provincial Government • National Government • South African Football Association• Sponsors• Parents

NELSON MANDELA BAY LIVERPOOL FOOTBALL ACADEMYSOUTH AFRICA

Conclusion

Thank You!Thank You!

Questions?Questions?

Thank You