The Suzhou Executive Academy (SEA) is a unique education platform created by International Business School Suzhou (IBSS) at Xi’an Jiaotong-Liverpool University (XJTLU) for business leaders in the Yangtze River Delta region. SEA events bring together a community of like-minded business and academic professionals and offer a global insight into a variety of business issues, as well as the unique access to a high-level executive network. TIME:

18:30 – 21:00, 11th July 2019

SEMINAR AGENDA: 18:30 – 19:00 Welcome Reception (Refreshment provided) 19:00 – 21:00 Keynote Speech and Discussion

COST: Single Seminar - 300 RMB, for this seminar onlyCash payment on-site. E-invoice will be issued

VENUE: G54, BS Building, South Campus of Xi’an Jiaotong Liverpool University, 8 Chongwen Road, Suzhou Dushu Lake Higher Education Town, SIP, Suzhou

REGISTRATION:Please click here or scan the QR code

Contact SEAibss.sea@xjtlu.edu.cn +86 512 8188 3262

28 FEB.

21 MAR.

11 APR.

23 APR.

30 MAY.

20 JUN.

11 JUL.

Digital Intelligent Transformation

Beautiful China

Challenges of China’s Economic TransitionInternationalization of China's capital market

How to Motivate the Team in the Digital Age

Design Driven Strategy

DESIGN DRIVEN STRATEGY

2019 Spring-Summer Regular Evening Seminars

SEA 2019 @ IBSS: Spring - Summer Seminars

A Multidisciplinary Perspective on Big Data

KEYNOTE SPEAKERS

Chuyao PengChuyao Peng was elected as a “Forbes China 30

Under 30”. He is the Founder/CEO of DeepMag

Tech, the first solution provider for Magnetic

Levitation/Electromagnetic Technology Applications. DeepMag is designing Maglev and

electromagnetic (EM) direct-driven solution provider, focusing on

providing:

- high-speed maglev logistics and transportation solutions

- high speed EM direct-driven stereo garage

- bespoke Maglev solutions in product display, exhibitions,

education, creative gifts products

Dr Martijn ten BhömerMartijn ten Bhömer has a Ph.D in Industrial

Design from Eindhoven University of Technology, and is dedicated in studying design and

manufacturing techniques smart textile products

and services. Dr Martijn is currently a lecturer in

the Department of Industrial Design at XJTLU,

Director of the Master’s programme of Industrial Design, and

Director of the Digital Manufacturing Laboratory of Industrial Design.

He was engaged in research work in multinational companies such

as Microsoft Research UK, Deutsche Telekom, OMsignal in Canada

and Bambi Medical in the Netherlands, and has rich experience in the industry. His work has been exhibited in museums, exhibitions

and academic conferences in many countries.

MODERATOR

FORWARD

What comes first: Design or Strategy? In this Suzhou Executive Academy

session, three seasoned designers will give their unique view on this

everlasting question.

DESIGN DRIVEN STATEGY

IBSS Building (South Campus of XJTLU), 8 Chongwen Road, Dushu Lake Science and Innovation District, Suzhou Industrial Park, Suzhou, Jiangsu, China 215123

Ewout van der Schaft

Ewout van der Schaft is Head of Industrial Design at XJTLU.

He combines over 20 years of international executive business

experience as well as extensive multiple educational roles.

Du (Echo) ChenDu (Echo) Chen is a China-born, UK-developed multidisciplinary designer with over 10 years

demonstrated industry experience working in Shanghai, London & New York. She specialises

in concept development, user experience (UX),

design management, and brand activation.

Her latest appointment is as the Head of Design for a UK luxury

group, the Hut Group.

After obtaining a Bachelor of Engineering degree at Tongji University,

China, Echo studied at Royal College of Art London for her Master’s

degree in Design Products. Product Innovation, narrative-led design,

human centred design, user experience with social and cultural

complicities - are important themes for Echo as a designer.