Living and Working on the Web

Lisa Harris, Sarah Hewitt & Nic Fair #UOSM200828/1/2016

Session Plan• Introduction to Digital Literacy• How the module works http://

blog.soton.ac.uk/uosm2008• Evaluating online information – exercise• Topic-relevant articles saved on Scoop-It• Satire by the Onion • The latest from Erik Qualman• Digital Literacy Conference• Student Video: Living and Working on the Web

About.me/lisa.harris

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Finding me online

About.meTwitterLinkedInSlideshareWeb Science InstituteSouthampton Business School

Exercises

• Padlet Welcome Exercise• Evaluating online sources –

Google docs exercise

“Life

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Contacts

Experts

Teachers

Classmates Friends

Family

Coworkers

Synchronous Communication

Mobile Texting

Video Conferencing

Microbloging

Instant Messaging

RSS

WikisBlogs

Subscriptions readers

Podcasts

Social Bookmarking

Social Networks

Information ManagementLibrary/

Texts

Open CourseWare

Evaluating Resources

Scholarly Works

Locating Experts

Wendy Drexler (2008)

Digital Literacy• “Digital literacy is the ability to locate, organise, understand,

evaluate, and analyse information using digital technology. It involves a working knowledge of current tools and an understanding of how they can be used”

• “The active management of online activities such as collaboration, networking , content creation and curation in order to “stand out from the crowd” in today’s job market”

• “an ability to respond positively to change”• “How we can best live, learn and work in an increasingly

digital society”

Building a professional digital profile

• how we can proactively manage our digital experiences for:– effective learning in a world where we are

increasingly swamped with data.– showcasing our knowledge and building our networks

to “stand out from the crowd” – enhancing employment prospects or a setting up a new business

– promoting “digital citizenship” – for example by behaving responsibly online or raising awareness of and supporting good causes.

Watch our video

Digital Capabilities (JISC 2015)

https://www.jisc.ac.uk/rd/projects/building-digital-capability

Scope of digital literacy: information management

• Finding, managing, evaluating and curating information – how do we manage the sheer volume of search

results we might get? – How do we recognise a trusted source? – How do we curate relevant materials from

different sources and formats to meet a specific need, for example in addressing an assignment question.

Scope of digital literacy: creating materials

• How do we create new materials in written, visual and audio formats?

• What role can a reflective blog play in our learning journeys?

• How can its impact be enhanced with images or video?

Scope of digital literacy: effective communication

• How can we use tools such as twitter to communicate, collaborate and participate in online communities – building our own networks and contributing to the work of others, potentially on a global basis?

Scope of Digital Literacy: identity and behaviour

• Safety and security – managing passwords, privacy, access and tagging

• Managing the boundaries between the personal and the professional

• Digital citizenship – charitable fundraising, paying it forward, activism

So what are employers doing?

• According to a recent study by Jobvite – 92% of recruiters use social media in the hiring process– 80% had been positively influenced by a candidate’s professional

social network profile– 78% had been negatively influenced towards a candidate’s

inappropriate use of social media• The best candidates might not be actively looking for a new

job (up to 90% of the workforce) • Social media can identify the best talent , encourage

conversation and build relationships with them • Enables recruiters to promote their company as “a great

place to work”

“The new media environment can be disruptive to our current teaching methods and philosophies. As we increasingly move toward an environment of instant and infinite information, it becomes less important for students to know, memorize, or recall information and more important for them to be able to find, sort, analyze, share, discuss, critique, and create information and knowledge. They need to move from being simply knowledgeable to being knowledge-able.”

Wesch, M., 2011. From Knowledgeable to Knowledge-able: Building New Learning Environments for New Media Environments | UM Events | University of Michigan.

Dare you Google yourself...?

Using social media to get a job

• Connect (LinkedIn, FB, Twitter)• Collaborate (Skype, Dropbox, Google Drive)• Create (Wordpress, Soundcloud, Pinterest,

YouTube/Vimeo) • Curate (ScoopIt, Delicious, Slideshare)

UOSM2033/UOSM2008

Successes

• Employability advantages• Raised awareness of digital literacy and blended

learning across University• Digitally proficient students can mentor less confident

colleagues • Active rather than passive learning • Flexibility of timing/location of learning for students and

tutors• Study recommendations were made between levels and

disciplines

Setting up your blog

• You may have your own already that you wish to use• You can use a major free platform like wordpress.com • You can use the University’s blog.soton service

(University branded Wordpress blogs available through iSolutions)

• Some good examples: – Chris Phethean’s PhD progress blog– Andy Sugden’s and Catherine Hunt’s curriculum

innovation module blogs

Blogs: pulling it all together• Use the blog framework as a central point pulling in your other

social media content:

– Tweets – Flickr – LinkedIn – Vimeo - Slideshare – Pinterest - Soundcloud - YouTube

• You can also embed other social media within individual blog posts• Video is increasingly important, especially authentic user

generated content• Provide sharing buttons • These activities provide a regular supply of “googlejuice” to the

blog

Google likes blogging

• Social media interaction with digital content is the *biggest influence* on its search visibility:

1. Facebook shares2. Facebook comments3. Facebook likes4. Tweets

• Hootsuite blogpost• Advice from Social Media Strategist

Beware the “filter bubble”

• From https://www.google.com/settings/me you can view what results other people see when searching for your name, and what your own publicly visible Google profile looks like.

• Entering your name directly into a Google search in your own browser will NOT give you an accurate view of how other people see these results.

• Google filters and personalises results according to past search behaviour, so a search from your own machine is likely to disproportionally favour your own sites.

Exercise: accessing, storing and evaluating online information

• Use this shared document to jot down your ideas

• How do you decide how credible an online source is?

• For more details, see the “evaluating online information” link from the module blog

Digital Champions

Sam Su

Oliver Bills

Marina Sakipi

Panos Grimanellis

George Georgiev

Hamed Ayhan

Hamed

Ayhan

Farnoosh Berahman

Manish Pathak

Ivan Melendez

Ahmed Abulaila

Lucy Braiden

Alessia Fiochi

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DigiChamps: Flo Broderick

• Took Digital Marketing and CI modules, learned interviewing skills and video editing

• Helped out in a big way at Digital Media Europe • Masterminded student contribution to

Digital Literacies Conference • Provided student perspective on our research into

online learning MOOC filming in Portus• Now in Madrid working for Telefonica Digital

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Digichamps: Ivan Melendez

• KISM MSc @ Southampton 2012• Helped out with employability workshops and

university events• Now working for Hootsuite in Vancouver• Read Ivan’s story

Joining the Digichamps• More information:

– Digichamps Blog– Facebook Group– What do the Digichamps do? (video)

• Digichamps help staff and students with educational applications of new technologies, build professional online profiles, and manage social media for live events.

• Students from all University Faculties & all levels of study • Send a note to Lisa explaining why you would like to join the

Digichamps and highlighting the skills you offer / would like to develop

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Thank you

Questions?