© 2007 IBM Corporation
SWG – Industry Solutions - Retail
Living in a web 2.0 world
Bernadette DuponchelSWG Industry [email protected] 569 9296
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
Did you know . . .
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
There are over 200 million registered users of MySpace, growing at a rate of 230,000 per day (9/07)
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
There are over 2.7 billion searches performed on Google each month
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
The top 10 in-demand jobs in 2010 did not exist in 2004
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
The US ranks 20th in the worlds in broadbands internet penetration, just after Luxemburg
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
In China, there are 100,000 new broadband users everyday
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
47 million laptops were shipped worldwide last year
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
Mobile devices outnumber desktop computers by a factor of two
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
The number of text messages sent and received every day exceeds the total population of the planet
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
1 out of 8 married in the US last year met online
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
The Google generation, our kids and future employees!
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
How fast it is changing
Now you know . . .
How the world is changing,
This is a web 2.0 world….!
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
Web 2.0 is People
USCommunity/Social networkNew balance of powerWord of MouthTransparencyDistrust of marketing
What does it mean?More demandingUnpredictableNeed to earn the right to be considered and evidence
“Web 2.0 (a.k.a. Social Computing) is about
connecting people and amplifying the power ofworking together” (Carol
Jones, IBM Fellow)
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
Web 2.0 is Communication
Multiple point of accessWeb IS the information sourceInstant connectionPower of the Cloud Multi tasking
What does it mean?Consistency AdaptabilityParticipation
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
Web 2.0 is Experience
Point of contact are multiplyingBrand is in the hand of the consumerEvaluate image, message and experience to define brand value and relevance
What does it mean?Understand expectations by point of interactionConnect points of interaction for a synchronized and un-interrupted experience
Advertising
News letters
Email Campaign
Field assistance
Employees
Direct Mail
Billing
News Letters
InternetContact Center
Public Relations
Store
Internet
E- Mail
Service Personnel
Customer event
Blog
Mobile promotions
Virtual World
Billing
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
Web 2.0 is Participation
InteractiveCollaborationCo-creationBlogging/WikiYouTubeImmergence
The new P in retailTurning participation into a sellingSimplifications
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
Web 2.0 is Dynamic
MobileInstant obsolescenceBlind competitionLifecycle is deadSpontaneityFaster trendsWord of mouth
What does it mean?Outsourcing at the edgeCo creation On going innovation GrandOpening
Pop Up Retail
45% to 60% of a new video game profit occurs in the first 4 to 5 days
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
Web 2.0 is a Platform
Virtual worldsWeb ServicesAjaxRSSMashupsWidgetsPodcasting
What does it mean?More web applicationsFeedback based developmentFlexibility
“an emerging network-centric platform to support distributed, collaborative and cumulative creation by its users.”
TagsA term associated with or assigned to a piece of information (e.g. a picture, a geographic map, a blog entry, or video clip) for purposes of keyword-based classification and search of information.
Organize the information as user sees the world
Widgets A web widget is a portable chunk of code that can be installed and executed within any separate web page by an end user
Customizing of one’s UI with information and functionality
Podcasting An audio content that is delivered via an RSS feed presenting a downloadable or streaming file (often mp3)
User can either be the creator or the audience of a piece that can be listened to on one’s own time
WikiA website or similar online resource which allows users to add and edit content collectively
Publish information from one or several users.
RSSA lightweight XML format for distributing news headlines and other content on the Web
Information communicated on demand.
BlogsPersonal Websites consisting of regularly updated entries displayed in reverse chronological order. They read like a diary or journal, but with the most recent entry at the top
It is about me/us and sharing of ideas with the community. O t puts a human face on corporations
Web ServicesWeb applications that interact with other web applications for the purpose of exchanging data
Can be reused many times over
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
Web 2.0 Enterprise
CollaborativeUser contributedOutsourcedOpen SourcedIntegratedConnectedTransparentAdaptive
What does it mean?Web is the platformDynamic value chainGlobal outsourcingOutsourcing to usersExecution excellenceNew business models
The value of Web 2.0 in the enterprise
Instant business value through rapid new product deployment with reduced costsReduction in time to market opens new business opportunitiesReducing costs through customer self-serviceUnlocking valuable business data opens news business opportunitiesExtracting value by collecting and sharing the wisdom of the organizationUsers and value by collaborating in peer-productionCollaboration can flatten a raft or organization boundaries
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
Web 2.0 – Morphing of our culture
PeopleCommunicationConvergenceParticipationDynamicPlatformEnterprise
Start listening to the community– Customers– Employees– Suppliers
Re-engineer your enterprise for agility and flexibility
– SOA– Outsourcing
Actively engage and Collaborate with the community
– Participate– Communicate
Provide differentiated value– Relevant– Transparency
Simplification and Innovation
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Industry Solutions - Retail
Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation
Be part of the conversation….
Be part of the community, not just customers but employees and suppliers
Listen to what they have to say about you and the world
Be part of what is important to them
Make your brand relevant to their needs and aspirations
Use RSS and Blogs instead of news letters and e-mail
© 2007 IBM Corporation
SWG – Industry Solutions - Retail
Living in a web 2.0 world
aka Loulou Delphis
Thank you