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Living Standards: the 2015 challenge

#livingstandards

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People blame all of the main parties for the fall in living standards over recent years

#livingstandards

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But more people hold Labour mainly responsible

#livingstandards

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Conservative supporters are much more likely to blame Labour while Labour supporters are more evenly split

#livingstandards

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Lib Dem and UKIP supporters are more likely to blame Labour than other parties

#livingstandards

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Men are more likely than women to blame Labour, while women are as likely to blame all parties

#livingstandards

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Increasing optimism over whether Britons expect to be better off than now by time of the next election in 2015

#livingstandards

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But people more pessimistic than 6 months ago about government’s ability to secure rising living standards

#livingstandards

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We asked the public which party is most likely to make positive difference to aspects of living standards

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……………………………………………………………………………………………………..In each of these areas - by 2015, which government, if any, would be most likely to:- Help raise the pay of low-wage workers without damaging the

overall economy- Make it easier for more people to move into employment- Put downward pressure on the cost of living so that household bills

are as low as possible- Ensure that the wages of the majority of those in work rise in line

with overall growth in the economy- Ensure that the right level of welfare benefits goes to people who

genuinely need help- Increase the amount of affordable housing in Britain- Deliver a system of affordable and high-quality childcare that

supports working parents- Ease the pressure on households by reducing taxes

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Better news for Labour – they out-perform the Tories on all measures except cutting taxes

#livingstandards

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But in most cases more people still feel it will make no difference which party is in power

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On having good ideas, Labour leads on low pay and wage growth but lags the Tories on targeting welfare

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Like all parties, Labour does less well on reducing household bills, affordable childcare & reducing taxes

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Strongest sentiment is parties have a long way to go to convince voters they have good ideas on living standards

#livingstandards

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Living Standards: the 2015 challenge

#livingstandards