+ All Categories
Home > Business > LLD_Law_9_15_10_lytle

LLD_Law_9_15_10_lytle

Date post: 16-Nov-2014
Category:
Upload: cyndy-hoenig
View: 456 times
Download: 0 times
Share this document with a friend
Description:
Lester, Loving & Davies Social Media presentation by Heather Lytle on 9/15/10
Popular Tags:
38
hlmediapartners.com Expand Your Reach & Increase Earnings with Social Media What It Is What They Want Social Sales Why It Matters Bring It All Togethe r
Transcript
Page 1: LLD_Law_9_15_10_lytle

hlmediapartners.com

Expand Your Reach & Increase Earnings with

Social Media

What It Is What They Want

Social Sales

Why It Matters

Bring It All Together

Page 2: LLD_Law_9_15_10_lytle

What It Is What They Want Social Sales You—the

ExpertBringing it

all together

Page 3: LLD_Law_9_15_10_lytle

What It Is What They Want Social Sales Why It

MattersBringing it

all together

Defining Social Media

At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.

Translation Please…Social Media is simply people connecting and sharing information.

It is the space where your customers and clients share experiences, create influence and make decisions.

Page 4: LLD_Law_9_15_10_lytle

Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com

Social Media changes communication from static one way communication(which your customers don’t want)to dynamic two way conversations (which they do want)

What It Is What They Want Social Sales You—the

ExpertBringing it

all together

Page 5: LLD_Law_9_15_10_lytle

What It Is What They Want Social Sales You—the

ExpertBringing it

all together

Under the old rules:

o Your customers found you through the yellow pageso Your business competed locallyo You had set hours of operationo Word of mouth was spread by current customerso Measurable Results meant tracking saleso Your marketing budget went to radio, TV, newspaperso Your network was limited to people you met in persono You faxed press releases to media outletso You were in control of your messaging

Page 6: LLD_Law_9_15_10_lytle

What It Is What They Want Social Sales You—the

ExpertBringing it

all together

Playing by the new rules means:

o Your customers Google you, research you, read reviews about you, research your competition…before ever initiating contact with you

o Even if you are a local business, you are competing globallyo Your customers have access to your business (and your competitors) 24/7o Word of mouth can be spread anytime, anywhere, by anyone…both the

good and the bad.

Page 7: LLD_Law_9_15_10_lytle

What It Is What They Want Social Sales You—the

ExpertBringing it

all together

o Measurable results means tracking sales, influence, page rankings, traffic, customer experiences

o Customers DVR television shows to fast forward through commercials, they listen to iPods to avoid commercials, newspapers are read online

o Your network is influenced by connections all over the world. You may not even know their name, just their social media handle

o Your customers expect transparency and engagement

But…

You are still in control of your messaging

Page 8: LLD_Law_9_15_10_lytle

What It Is What They Want Social Sales Why It

MattersBringing it

all together

The Old Rules taught us the 4 P’s of Marketing. The new rules have 5P’s.

Of these, the most important is PRESENCE

New RulesOld Rules

Presence

Page 9: LLD_Law_9_15_10_lytle

What It Is What They Want Social Sales Why It

MattersBringing it

all together

What would your reaction be if you found out your

business left hundreds of potential sales on the table? Or worse, handed them to the competition?

Every minute of every day, Millennial’s to Boomers

are having conversations about your industry, your products, possibly even your brand. Do you

know what they are saying, or how to find them?

Overwhelmed?

Page 10: LLD_Law_9_15_10_lytle

What It Is What They Want Social Sales Why It

MattersBringing it

all together

50% of the population is under 3050-64 yo increase SM usage by 88% (over 65 double)A new member joins LI every second. Two-thirds of top US sites integrated with Facebook

Page 11: LLD_Law_9_15_10_lytle

What It Is What They Want Social Sales Why It

MattersBringing it

all together

• Give them something of value

• Make them feel a part of what you’re doing

• Put them in the spotlight

• Give them a solution to their problem

• Tell them the benefits, not features

Notice a Theme?

Page 12: LLD_Law_9_15_10_lytle

What It Is What They Want Social Sales Why It

MattersBringing it

all together

Page 13: LLD_Law_9_15_10_lytle

Listening For LeadsHarnessing The MessageClear Call To ActionConversion and Retention

The Social Media Role

What It Is What They Want Social Sales Why It

MattersBringing it

all together

Page 14: LLD_Law_9_15_10_lytle

Scenario 1: Optometrist needs more patients & to sell more glassesKey Facts: Limited to geography, no sense of urgency, trust is vital

What It Is What They Want Social Sales Why It

MattersBringing it

all together

Step 1: Listening For Leads (Twitter)

Page 15: LLD_Law_9_15_10_lytle

Complete Your Profile

Use Twitter Clients to Managehttp://hootsuite.com recommended

List Yourself in Directories

Content is King

Mimic Othershttp://gotwitr.com

What It Is What They Want Social Sales Why It

MattersBringing it

all together

Step 1: Bonus Tips

Page 16: LLD_Law_9_15_10_lytle

Scenario 2: Time Management consultant needs more clientsKey Facts: No geographic limitation, expertise is critical, clear pain identified

What It Is What They Want Social Sales Why It

MattersBringing it

all together

Step 1: Listening For Leads (Linked In & Questions)

Page 17: LLD_Law_9_15_10_lytle

Schedule Alertshttp://socialmention.com recommended

Keep a Calendar

Use Your Expertise for Backlinks/Traffic

Integrate Your Networks

Prepare standard responses

Step 1: Bonus Tips: Being the expert

What It Is What They Want Social Sales Why It

MattersBringing it

all together

Page 18: LLD_Law_9_15_10_lytle

What It Is What They Want Social Sales Why It

MattersBringing it

all together

Traffic

Your Message

Call To Action

Conversion

Page 19: LLD_Law_9_15_10_lytle

What It Is What They Want Social Sales Why It

MattersBringing it

all together

Do: TellDon’t: SellDo: Make it about themDon’t: Make it about youDo: Offer a solutionDon’t: Be part of the noise

Page 20: LLD_Law_9_15_10_lytle

What It Is What They Want Social Sales Why It

MattersBringing it

all together

Do: Just got off the phone w/ @cyndyhoenig. So proud of her. She just implemented service X and has a 22% sales increase!

Don’t: We offer our clients product X, product Y. All 50% for the next 20 followers we get.

Do: @cyndyhoenig I see you are having trouble with XXXX, have you tried YYYY? Send me a DM if I can help!

Don’t: @cyndyhoenig, our XXXX solution is the very best. On sale now!!!!

Do: @CyndyHoenig, congratulations on the new eBook. Just got to tip #115, the ideas are flowing!

Page 21: LLD_Law_9_15_10_lytle

Words

•Call•Buy•Register•Subscribe Donate

Urgenc

y

•Offer Expires•For a short time•Order now and get a free gift

Position

•High on the page•Center of the page•White space

Frequency

•Everywhere

• Opt In Everywhere• Give it awayLead

Generation

What It Is What They Want Social Sales Why It

MattersBringing it

all together

Page 22: LLD_Law_9_15_10_lytle

What It Is What They Want Social Sales Why It

MattersBringing it

all together

1-NutureRegular discountsFrequent shopper programsDrip campaigns

2-RewardShowcase a customer on FacebookShare customer success stories

3-Be where your customers areFoursquareFacebook Commerce ?

4-Use data. It is your friend.

Step 4: Conversion & Retention

Page 23: LLD_Law_9_15_10_lytle

What It Is What They Want Social Sales Why It

MattersBringing it

all together

Page 24: LLD_Law_9_15_10_lytle

What It Is What They Want

How To Find Them

Why It Matters

Bringing it all together

47% look to onsite customer reviews when making a decision

Consumer reviews are significantly more trusted- nearly 12 times more- than descriptions

90% of consumers online trust recommendations from people they know

70% trust opinions of unknown users.

Page 25: LLD_Law_9_15_10_lytle
Page 26: LLD_Law_9_15_10_lytle
Page 27: LLD_Law_9_15_10_lytle

What It Is What They Want

How To Find Them

Why It Matters

Bringing it all together

Page 28: LLD_Law_9_15_10_lytle

What It Is What They Want

How To Find Them

How They Find You

Bringing it all together

InfluenceCommunity

ContentDefining Success (that darn ROI question!)

Real Time

Page 29: LLD_Law_9_15_10_lytle

What It Is What They Want

How To Find Them

How They Find You

Bringing it all together

Influence

Page 30: LLD_Law_9_15_10_lytle

What It Is What They Want

How To Find Them

How They Find You

Bringing it all together

Community

Page 31: LLD_Law_9_15_10_lytle

What It Is What They Want

How To Find Them

How They Find You

Bringing it all together

Content

Page 32: LLD_Law_9_15_10_lytle

What It Is What They Want

How To Find Them

How They Find You

Bringing it all together

ROIStep 1: What’s your success metric?

increase sales, decrease service budget, cost savings, increase qualified leads

Step 2: Data is your friendHard numbers, not so hard numbers, current benchmarks

Step 3: Look for patternsBased on success metric

Step 4: Act in real timeTweak until it’s right

Step 5: Rinse and Repeat

Page 33: LLD_Law_9_15_10_lytle

What It Is What They Want

How To Find Them

How They Find You

Bringing it all together

Real Time

Page 34: LLD_Law_9_15_10_lytle

What It Is What They Want

How To Find Them

How They Find You

Bringing it all together

• Social Media is not a fad. There has been a fundamental shift in the way your constituents communicate. They expect you to communicate the way they do.

• Social Media is building relationships. One way communication is not effective. People connect with organizations they know and trust.

• Social Media requires a strategy—and that strategy will evolve as new technology emerges. Be prepared.

• Social Media puts you in control and gives your unprecedented access.

Page 35: LLD_Law_9_15_10_lytle

What It Is What They Want

How To Find Them

How They Find You

Bringing it all together

Page 36: LLD_Law_9_15_10_lytle

What It Is What They Want

Social Sales

Why It Matters

Bring It All Together

Page 37: LLD_Law_9_15_10_lytle

What It Is What They Want

Social Sales

Why It Matters

Bring It All Together

Keyword Research- https://adwords.google.com/select/KeywordToolExternalListening- http://socialmention.comSite Analyzer- http://websitegrader.com/PR- http://www.helpareporter.com/Monitoring- http://www.google.com/alertsReal Time Search- http://search.twitter.com/Localization- http://www.google.com/local/addEfficiency- http://hootsuite.comTracking- http://bit.ly/Bringing It All Together- http://www.keepoklahomabeautiful.com/

Page 38: LLD_Law_9_15_10_lytle

What It Is What They Want

Social Sales

Why It Matters

Bring It All Together

hlmediapartners.com

Twitter.com/hlytle

Facebook.com/hlytle

[email protected]


Recommended